What are the rules that a product manager needs to know?

At some point, we see articles that introduce these effects, laws, and laws, and find that even if we don't know the name and the source, we may still feel familiar with it, and the application can be very broad, so thinking about the work and finding a good guide to the daily routine of the product manager, Combine some of your own ideas and write this article.

Butterfly Effect

In the 70 's, a meteorologist in the United States called Lorenz, explaining the theory of air systems, said that a butterfly's wings in the Amazon rainforest occasionally vibrate, and two weeks later could cause a tornado in the United States Texas. The reason is that the butterfly flap the wings of the movement, resulting in the air around the system changes, and produce a weak airflow, and the formation of a weak airflow will cause the surrounding air or other systems to produce corresponding changes, resulting in a chain reaction, which eventually led to a great change in other systems.

Revelation: Very small changes in initial conditions have been magnified to make a very big difference in their future state. Some trivial things can be confused, some small things such as through the system amplification, it is an organization, a country is very important, can not be confused.

Application: Careful and meticulous is one of the necessary qualities of product managers, in the process of work, product managers often have a larger decision-making power, if not meticulous, the impact on the late product is very large. For example, if the product's foundation is not set up, the subsequent product to meet the operational requirements, meet the needs of functional expansion, it will be very difficult. Moreover some small user experience detail is not enough attention, often will be criticized by the user, the user to the product preferences may decide in these small details.

Frog phenomenon

Put a frog directly into the hot pot, because it is very sensitive to the adverse environmental response, will quickly jump out of the pot. If a frog into a cold water pot, slowly heating, the frog will not immediately dive outside the pot, the water temperature gradually improve the final outcome is the frog was boiled dead, because the water temperature is too high to the frog unbearable, it has too late, or is not able to jump out of the pot.

Revelation: Some unexpected events, often easy to arouse people's vigilance, and easy to kill is in the self feel good situation, the actual situation gradually deteriorated, no sober awareness.

Application: Product manager should not be complacent and blind arrogance, mountains outside the castle Peak Lou, can not only be satisfied in their own one MU three points inside when the frog, to accept some new things, look at other people's products, keep pace with the times. The comfort of the environment will make people backward, if found that their work environment has lacked competition and motivation, the need for timely reflection on whether the need to make changes, to always maintain a progressive attitude, allowing the existence of different opinions.

The rule of the crocodile

The intention is to assume that a crocodile bites your foot, and if you try to break free from your feet with your hands, the crocodile will bite your feet and hands at the same time. The more you struggle, the more you get bitten. So if the crocodile bites your foot, the only way you can do it is to sacrifice one foot to save yourself.

Revelation: When you know you've made a mistake, end up immediately. No more excuses, expectations, prayers or any other action, hurry out of the field, do not try to adjust the position, risk aversion or other unnecessary measures to quickly recognize the loss of appearance. If in the stock market, when you find that your trade is deviating from the market direction, you must stop immediately, without any delay, without any luck.

Application: Know wrong can improve the great, avoid dying, otherwise to himself and the team are not helpful. It is people who make mistakes, the key is to admit mistakes, to avoid the enlargement of mistakes.

Catfish Effect

In the past, sardines had a low survival rate during transportation. It was later found that if a catfish was placed in sardines, the situation was improved and the survival rate increased significantly. Why is that? Originally catfish in a strange environment, will be wandering around, this for a large number of good and quiet sardines, undoubtedly played a stirring role, and sardines found more such an alien molecule, naturally also very nervous, accelerated swimming. So the sardine-starved problem is solved, and sardines will not die.

Revelation: It is one of the effective measures for the enterprise leadership to inspire the staff vigor. Enterprises to continue to replenish fresh blood, those who are full of vigor, thinking agile catfish-type talent into the workforce or even management, to those who are complacent, conservative lazy staff to bring competition pressure, can arouse sardines survival awareness and competition to win the heart.

Application: In the team should not engage in Yiyantang, to allow the voices of different opinions exist, to discuss issues as far as possible democracy, to stimulate the enthusiasm of everyone, can establish a number of catfish-type team members as a benchmark, to maintain the team's active.

Herding effect

Where the goat goes, the sheep in the back follow. The herding effect is that people are often influenced by the majority, and the thought or behavior of following the masses is also called the herd effect.

Revelation: For individuals, it is inevitable to be eaten or eliminated from behind others ' butts. The most important thing is to have their own ideas, do not take the usual road is the shortcut to the fore. Whether you're joining an organization or starting a business, it's important to be able to be creative and think independently.

Application: Independent thinking ability is also one of the necessary qualities of product managers, there is nothing to say. This wave of internet entrepreneurship has led many product managers to start thinking about entrepreneurship. But do not blindly follow, to seriously assess their own aspects of whether it is suitable to start a business.

The law of the Hedgehog

Two sleepy hedgehogs, held together by the cold. But because each body has thorns, so they left a distance, but cold can not stand, and then together. After several toss, two hedgehog finally found a suitable distance: can get each other's warmth without being stabbed. The Hedgehog law mainly refers to the psychological distance effect in interpersonal communication.

Revelation: Apply to management practice, is the leader to do a good job, should keep intimate relationship with subordinates, but this is an intimate relationship, is a not far from the appropriate cooperative relationship, sparse, dense, the secret is sparse, this is the way to success.

Application: Interpersonal management is an eternal topic, product managers to deal with a variety of people day-to-day, how to find a balance is vital, can be both ways but not by flattery of the product manager, is certainly welcomed by everyone, things will be a lot smoother.

The Law of Watch

Only a watch, you can know the time, with two or more than two watches, can not tell a person more accurate time, but will create chaos, will let the watch of people lose confidence in the exact time.

Revelation: The same person or the same organization can not be used at the same time two different methods can not be set at the same time two different goals, or even each person can not be two people to command at the same time, otherwise it will make the enterprise or individuals at a loss.

Application: Before making a product, the vision or goal of the product must be agreed first, no clear goal will produce a lot of hard work. The other is to avoid long leadership, product managers and project managers between the work responsibilities to be clearly divided.

Broken window theory

A house if the window breaks and no one fixes it, after a while, other windows will be inexplicably broken, a wall, if some graffiti has not been cleaned, soon the wall is full of messy content; A very clean place, people are embarrassed to throw rubbish, but once the ground has the rubbish appears, People will not hesitate to continue to lose, the slightest feel ashamed.

Revelation: We can not only do the nth break the window, we have to work hard to repair the first window of the people. Even when we are unable to choose the environment or even the inability to change the environment, we can work hard to make ourselves not a broken window.

Application: The highest priority is always to repair online bugs, to create an urgent atmosphere, to eliminate online bugs, can not make a bug into a broken window, there is a repair, so also in line with the user's expectations.

28 Law

Also known as the Baledo Law, Baledo, an Italian economist at the end of 19th century, said that the most important of any group of things was only a small fraction, about 20%, while the remaining 80% per cent was secondary. About 80% of the community's wealth is concentrated in 20% of the workforce, while 80% of the people have only 20% of the social wealth. This statistical imbalance is ubiquitous in society, in the economy and in life, and this is the rule of 28.

Revelation: Avoid spending time and managers on trifles, and learn to grasp the principal contradictions. A person's time and energy are very limited, it is almost impossible to really do everything well, learn to allocate our time and energy rationally. To be more comprehensive than to focus on breakthroughs, the 80% of resources spent on the key benefits of 20% of the area, which 20% of the areas can lead to the rest of the 80% development.

Application: This law refers to a lot of things can be summed up in it, product managers just think about how to put 80% of the energy into 20% of the valuable work, it is very difficult. There are so many meetings, discussions, work coordination and so on everyday, how to eliminate interference, it is very important.

Barrel theory

If the length of the wooden board is not the same, the amount of water in the barrel is not determined by the longest plank, but by the shortest board.

Revelation: Any organization may have a common feature, that is, the composition of the various parts of the organization is often not the pros and cons, but the inferior part often determines the overall level of the organization. Inferior determines the advantage, the inferiority decides the life and death, this is the brutal law of the market competition. It tells the leader: in the management process, to pay attention to the weak points of the unit.

Application: First, the product and competitive goods compared to the disadvantaged point must be arranged a higher priority to make up for, the second is the uneven level of staff within the team also need to find a more appropriate solution, such as the development of the people around a programming is a good way, when we can not get more resources, Only through their own efforts to improve the weak link.

Matthew

The stronger the strong, the weaker the weak. There is a famous saying in the Bible-Matthew: Whoever has it, add it to him, and let him have more than he can take. Sociologists derive the concept of Matthew effect, which is used to describe the polarization phenomenon in the field of social life.

Revelation: To maintain an advantage in a certain field, it is necessary to expand rapidly in this field. Furthermore, when the target area has a strong opponent, it is necessary to find a alternative to the opponent's weaknesses and their own advantages.

Application: In the entrepreneurial tide, the Matthew effect magnifies the success of the Halo, cover up the sad story of cannon fodder, and eventually most of the founders are gambling losers. Internet bosses are not the competition to avoid the open, or brave to face, find countermeasures, or find its weak projects, to strive for.