What is the design idea of product browsing?

Are you tired of the traditional way of looking for goods? But what can I do to make the goods on the website more interested in buying? This is the question I ask myself.

Through a number of senior female online shoppers I learned that in a large number of selection of goods will feel very upset, not the goods are all want to buy the desire, is not know what is best for their own. Or see too much of what you don't want.

How do you see the most "feeling" of goods? What kind of presentation can stimulate their desire to buy? If there is a way to bring their favorite products to the show, while the product also has a more comprehensive description of the information, my female friends will prefer?

Looking for a more "good-looking" approach

Many of the internet's design inspirations come from the offline experience. The answer to the Cat album comes from the traditional shopping environment. Women will have the habit of buying fashion magazines, pictorial fashion collocation, Color map page, as well as functional interpretation of a very tempting product introduction, very good-looking; In addition, women in shopping malls, see the beautiful window Showcase, will not help stopping to watch, very good-looking; shopping malls engage in activities, a series of goods arranged together , to meet the consumer demand clearly, very good-looking, fashion Week runway catwalk, beauty wear beautiful clothes, also very good-looking. Yes, the more fashionable expression, can make the product browsing more comfortable. So on the Internet, how to make this more beautiful way to do it?

--from Lattice shop to window sales

In our usual product routines, the combination and display of goods in the way summed up a total of five kinds: machine computing, professional editing, website operation, consumer supply, brand merchants to provide.

Machine calculation. Is the Common keyword search, according to the input keyword, find a matching product, and then one by the law to show out, this is now the most common way.

Second, professional editors. Fashion magazines are a combination of products in this way. But how to quickly produce content and how to interact with businesses is a problem.

Third, the website operation. If the site has activities, the website will have the operation of students, design students together to make the activity page, the advantage is the quality of protection, but the light on their own is not to do all the goods are professional expression.

Iv. consumer provision. In the social media so diverse today, some websites are using the hands of consumers, according to the new shopping guide logic to regroup the goods. However, the output content is a minority, consumption content is most people. It is not easy for ordinary users to constantly create quality content, and finally create content must be able to gain benefits in this way the half professional players.

But the way the above performance of goods, I always feel that there is still a shortage, because the final presentation to consumers, is still a grid shop, click to Buy, click to buy ... This certainly does not satisfy my female friend to the fashion appreciation and the pursue.

So what is missing? I think what it lacks is a concept of the essence of the design of goods, the lack of the ability to harness the resources behind the commodity. This capability includes stylish looking, more video footage, and understanding of design elements. We have to do is to meet the needs of consumers, there is no need to make the whole thing very complicated, so there is a fifth option.

Five, brand merchants to provide. The beginning of the birth of a commodity, has been "her" designer endowed the "soul." Brand designers are based on a series of stories to deduce the "soul." Please brand business to tell the story behind the merchandise, the combination of the product mix, sexy display, which is to give full play to the industry's most professional ability. Does not borrow this kind of strength, is not to the designer own ability and to the commodity itself biggest not to believe?

Just think, all kinds of design elements, all kinds of fashion, all kinds of fashionable clothing on the cold supermarket shelves, is not the most expensive design fashion resources? Therefore, how to no longer use block diagram to arrange goods, no longer continue to do "lattice shop", is our first problem to solve.

Can we make a product, let the brand to express their ideas when planning the product, let the designer of the brand to tell the user the story of the birth of the product? This is the birth of the Cat album.

The original idea is from the dress collocation, the cat has more than 20,000 apparel brand merchants, how to let the brand of apparel products with the combination of combinations to make consumers through a more targeted selection of goods, this is our original goal. But after a lot of brainstorming with the clothing industry's children, our thinking has changed.

Collocation is just a way of showing clothes, and there are many points to express the goods, such as design idea, popular element, wearing occasion, theme, event topic and so on. To make the most accessible and animations places, you need to fully express these elements. And the album form, it is the brand business of the original product planning, series, themes, etc. through the packaging form of the display fully expressed, consumers can quickly crawl to the merchant's season style, design elements, inspiration, and even fabric changes. Each business will have its own set of display and exclusive commodity characteristics, and consumers can through the album form, select the common aggregation of goods, no longer blindly browsing and search.

--The birth of the Cat album

Finally we release the album product, the simple process is as follows:

Products just launched, we worry about the brand businessmen afraid of trouble, prepared the official template to download. But in less than one months, we found that a large number of brands have begun to use a lot of custom albums. It seems that the most understand how to express their own, after all, brand merchants themselves.

Custom Album Upload interface:

Brand merchants can customize posters, titles, content, and coupons that consumers can receive after they share albums. The whole process is relatively simple and easy to complete. Give the brand business full play space, focus on content production is the most important. For the content of the album, we have only one request: SELECT. The album is not advertising, not shelves, the album is a fine selection of goods, is the theme of the display mode.

To present the best album for consumers, through the analysis of the consumer browsing behavior data, we designed the browsing path: when the consumer browses the class purpose, according to the current path, chooses the album which conforms to the intention; then, by analyzing the historical data of the album, select the album that consumers both like and are very new; When you look at an album, , and then through the correlation analysis of the album, recommend more albums.

Click on the day Cat "women" or "men", will be in the Merchandise list page to see the album entrance:

Click on the "expand" button to see more albums:

When looking at a single album, there are more related album recommendations at the bottom:

Album Product launch, I think the biggest effect is the business interaction with consumers to maximize the initiative, the album can help the brand to release new products, strengthen the brand, but also to help the original designer personality deduction, all return to the most true association. Thank my female friends, have their "complaints" only the album this beautiful product story.

I think the next album also needs to continue to optimize, such as how to apply in the wireless, how to combine consumer preferences to maximize the value of the product, how to establish a label navigation system and so on. We are trying to hope that the future of the Cat album, not only to you "good-looking", but also let you see enough.

--Recommend some very "nice" albums:

Southern Cloth Album: Capture time, precipitation, transformation, fluency, charm, celadon, clear, elegant, implicit and other keywords.

Address: Http://t.cn/zTbtGCX

Aka Album: Grasping from the bones of the stubborn, not for the movement of the clear eyes of the world, quiet and vigorous as the sea-like mind, seize those who have not been bound free wandering heart ...

Address: HTTP://T.CN/ZTBTTRM

Monsoon: Exotic amorous feelings, flowers open, knitting, retro, ethnic, do not buy fashion magazines, to read here!

Address: HTTP://T.CN/ZTBTWB2

Belle Album: A Good online spring and summer new conference! Hold Chinese's gas field out of the mirror, horn with a waterproof table, diamond pendant Mary Jane Ring, circled ankle white sexy, hidden in the soles of the sequins glittering.

Address: Http://t.cn/zTbtMgN

Taiping Bird Album: Look at the fashion of men, shy, cover the fingers between the show a seam, quietly with it ~

Address: Http://t.cn/zTbt6Xr