What is the meaning of app's escalating?

In fact, every day, I will have a worry.

That's--upgrade. Every day when I turn on my computer, there is a lap of numbers on the software housekeeper that prompts me to upgrade; When I turn on my phone, it's also a big red dot on the phone app Store. Continue to hint-upgrade.

And often in the face of this, I have only one solution-no way, let it free rise, using this paragraph or long or short time, I used to drink tea, read the newspaper, and away from the network.

Of course, every time after the update, I will immediately enter the Peacock "open screen" state.

I also have friends ask me, like this frequent upgrades, each software or application every few days from x.0.123 upgrade to x.0.125, does it make sense? Because it looks like the use of actually did not see any particular difference, but in addition to Tencent's PC version QQ and mobile phone QQ upgrade, Have once made people feel particularly different and particularly uncomfortable.

My answer is generally more shocking--the computer may be on the presence of the mobile phone may be the application of the United Telecommunications Company to deceive your traffic.

Of course, this is just conspiracy theory. The embodiment of the existence may be the main reason, and the traffic fraud, the temporary mobile phone app has not yet upgraded to such a high level, the telecommunications companies do not need these helpers for the time being. Most of them are not in the inflow of the app and some of the stray telecom parasitic companies together to absorb the phone calls.

So why should it exist? I am a friend of the app told me, in order to survive, now everyone's life is not good. Every time with the upgrade embodiment of the existence, will play a small climax of user activity.

Not long ago, there was a survey? show that most of the apps that did not enter the top 100 list of iOS, are a flash in the pan, and into the hundred strong, there are more than half a fluke by the user to download, there is forgotten on the phone, and has not been opened for a long time the grass.

In order to let users know that these apps are still alive, not only the installation rate, but also the activity rate, more for the wind to be able to take out all kinds of money, so the escalation of the war began.

Sickness is not disease all upgrade, Gesanchaiwu to upgrade, as soon as an upgrade, users will notice this early forgotten app, and may also see the so-called new feature description, and then have the interest to try, although it may have already had this function, just a few optional game props or a choice and function of the scene.

It became a marketing rule and a subtext to many app upgrades-"Please, look out for me, please, love me!" If so, that is the sadness of the app!

Less upgrade, a little more practical, peace of mind to innovate, or the future users will not be upgraded, but in your upgrade prompts, delete you a clean.