What is the most popular in China today?

What is the most popular in China today? Not the sun is the most red, nor Chairman Mao's most red----but "internet thinking" the most red. Up to the "news broadcast", down to township soil bosses, words will be called "Internet thinking."

In fact, the use of Internet technology, ideas and ways to transform and even subvert all industries, is the biggest bright spot of China's economy, but also a new growth point. The strong impact of this wave has generated the use of Internet thinking to sell mobile phones, open restaurants ... It seems to be a golden spell. Where we go, invincible! This year's most typical three examples, is Lei millet, Luo Hammer, carving ye's beef brisket. (Scan the end of two-dimensional code to focus on timely access to more original, daily one depth!) ）

Of course, some of the Internet industry from proud to arrogant, but also caused a lot of traditional business people's strong dislike. To the new things first deified, again alienation, and finally demonized, has always been the Chinese traditional "trilogy." In all fairness, Internet thinking is still one of the biggest positive energies in China today. Don't be misled by the author, don't be hostile to the times, not to the trend.

I am writing the "2014 Internet Big Inventory" First, is the analysis of the red-hot now millet, hammer and carving ye. Remember this year CCTV awards night, host Chen asked Ma to describe Millet, Ma Yun only said 2 words: marketing.

Of course, Lei will say the ultimate, cost-effective, the mass line bla bla, such as a large pile of routines, but millet marketing than the product is well recognized. Hammer is also very Acura, a said network Crosstalk Leng can make a very potential energy brand (sell bad another said), I said in a circle of friends "Luo a person can top 10 marketing company!! "Everyone is a bit of praise, carving ye also in his article quoted this sentence." Of course, carving ye is more wonderful (note that now this is a good word), like hens laying a string of very fire brand, carving ye brisket, xue pan grilled string, beaver home nail ...

So the question is, for Mao? I think, lei, Luo, carving ye three of the marketing wizards, captured the internet era of the marketing of a secret, so as to split the mind, occupy the commanding heights, forming a potential energy.

First of all, the National Intelligence Council, 2 years ago, made a State of the Union address, saying that the influence of government and multinational corporations is rapidly giving way to individuals and independent organizations, and that the "personal empowerment" trend will change the manner in which the whole society and economy operate.

Everyone can deeply feel that the internet to make individuals more and more powerful, we can share their views through the network, to the same preferences with their own people to organize together, to send more and more sound volume. Simply put, the internet has given everyone an unprecedented energy, which is one of the most exciting stories of our time. This is also the common secret of the rapid rise of these three brands.

Millet emotion do well. Traditional marketing, product more is the function of the sum brand image, you have any problem, I solve the sale to you, or you bought my things, you like who. Not to say that the traditional marketing did not do emotional marketing, nor is it to say that the value of millet and fans do not good, but the internet age, the proportion of emotion, intensity and fusion degree is much higher, millet this piece most prominent. Now everyone is not happy things more and more, you will see a lot of bad things on the internet, eat things, breathing air have problems. So when Millet said, "Always believe that good things are about to happen," this is very impressive, especially for those who rarely have deep emotional experience.

The hammer has a good feeling. Luo has always been a copy master, feelings of the word used very well, the liberal arts students have become a clever disadvantage of psychological and moral advantages. All of a sudden it seems that the people who buy his cell phone are people with feelings, and in this increasingly vulgar era there is a very strong resonance. Hammer fans have made a banner that says, "Old man doesn't know us, but he loves us." At first I thought it was a babysitting hype, and later asked the Hammer insider that it wasn't. You rarely see, in the traditional brand marketing times your users can be so naked, will spare no effort, regardless of cost to support you! This is because through the Internet, the brand completes the output to the user value. Now my biggest worry is, hammer T1 sell bad, if T2 also messed up, that sentiment this good word is affected.

Carving ye good taste. Carving the beef brisket is the topic of almost the strongest, because everyone has to eat, everyone can participate. So the Vulture says you don't think it's good to have the taste buds open. We all know that there is a huge amount of information, too much information! Information that is not funny doesn't jump out. Micro Bo The most fire is the hand, the star and public knowledge than they, entertainment to death. Carving ye brisket There are men and women have different tea, everything is said, very interesting. The topic is not to be through the 3Q war as fierce conflict, your products and services generated very interesting things can become a topic, this is fun.

To add one more example, recently everyone was a cartoon of the app Brush the circle of friends, what 5% of life, almost everyone is turning this thing. The starting point is the emotion + feelings, and then be people Skinner is speculation and plagiarism, and was scolded "dream of the Son", this time to become fun. Almost without much money, they rushed to the top of the Apple download list. Not to mention the other, at least marketing success.

Let me summarize the following picture:

"In the 2014, machines will do a better job than humans do, so humans will be plunged into endless boredom, which will become more widespread and more numerous each year." "-This is the prophecy of the sci-fi guru Asimov 50 ago, and you must feel the same?"

So, the marketing of the internet age please remember me these three words:

Emotion: Warm things, can always move people.

Feelings: You can't beat an idealist.

Fun: It's more important than meaningful these days.