Absrtact: The establishment of the website is not only to promote the enterprise's exposure rate is more important for the profit of the enterprise. We can see many enterprise sites have to face a real problem, that is, no conversion rate (sales of products). The problem is the pendulum
The establishment of the website is not only to promote the company's exposure rate is more important for the enterprise's profitability. We can see many enterprise sites have to face a real problem, that is, no conversion rate (sales of products). This problem is put in a lot of enterprises to cross the threshold. Then you may ask: what kind of site is conducive to improving the conversion rate? The following author on the root of the problem from the source and we do an analysis:
First of all, we need to understand the four most common problems of our site?
1, the website interface design Confusion, user experience is poor.
Site of the color of a mess, the navigation is not clear and convenient, forced dialogue bomb windows, the site has a large number of dead links, web site floating window, flash, special effects text damaged the site interface beautiful and so on.
2, lack of interaction.
Users can not find the contact of the enterprise, simply cannot leave a message, registration, when encountered problems or puzzled by the timely and effective communication with the enterprise.
3, the content is shoddy.
Site A large number of collection of outdated content, copy and paste, lack of credibility, update slow, and even some have discontinued or do not produce products are still on the site and so on.
4, the bright spot is not prominent, does not attract the person.
The description of the product is too simple, not exhaustive, outdated, and unable to arouse the interest of the visitor.
The above is a summary of the present enterprise site of the four major problems, you are managing the enterprise site is also suffering from these problems? The development of E-commerce, online marketing is the future trend of the Internet. Hope that you have potential needs, seize the opportunity to make their own business performance sales to a higher level. The following is a discussion on how to improve the conversion rate of your site:
What kind of website design is conducive to improve conversion rate?
1, concise and eye-catching logo, clear and convenient navigation bar design. Logo embodies a site image of the key information, users visit our site's first focus. Importance cannot be neglected. The navigation bar is designed to give users a clearer view of the area of information needed to find what they need.
2, eye-catching, easy to understand product information. A potential customer's visitor needs to know the product or service item that can solve the requirement. The location of the first screen needs to be the company's products or services eye-catching to provide our visitors.
3, the customer case with the fact to speak. Case of an enterprise site is one of the indispensable elements, its role is to further convince the user, by this some really case can let users of our enterprise products at ease, convincing. More beneficial to the user's trust in the product.
4, you can easily get the contact method. When users have any doubts about our products then can call the service hotline or borrow by chat tools and our online customer service consulting.
The above is the website general existence question as well as the practice for enhances the conversion rate method some small suggestions, hoped that to the general Enterprise site stationmaster can bring the help, tamping enhances the enterprise site the conversion rate.