Microsoft knows that cloud computing is the future and that it needs to be done better to attract corporate users. Nadra seems to be the best person to do the job at Microsoft. But to achieve this goal, Barnard must think about the future of cloud computing and find the best way to differentiate Microsoft from the crowded cloud computing market. The technology industry is changing rapidly. Unfortunately, for Microsoft, this trend is bad for it. Barnard needs to make a lot of changes. Here are the 10 ways that Barnard should change Microsoft, business, and culture:
1. Limit Gates ' influence
Nadra's decision to ask Bill Gates to play a broader role in his "cabinet" is worrying. Gates was successful in his career. But Gates represents the old days of Microsoft's reliance on software alone. Gates did not believe Ballmer would succeed in the mobile arena. Gates ' decision on Windows Vista and Windows 8 is also wrong. Now, Gates serves as Nadra's technical advisor. Unless Barnard restricts Gates ' influence, it will cause more trouble.
2. Stop whitewashing Windows 8 work
Windows 8 has only a single number of global market share, PC vendors are looking back on Windows 7, and Windows 8 has been turning back to use previous features since it was launched. Nadra should stop whitewashing Windows 8, not to say that Windows 8 is an ideal platform and to further develop something bigger and better. This does not mean that Microsoft is abandoning Windows 8, but that Microsoft should acknowledge and prove that it can do better.
3. More hardware-centric
Nadra must become a more hardware-centric CEO. In a letter to employees, Nadra said he acknowledges that hardware is now important in the technology industry. He believes Microsoft can provide powerful hardware that works with High-value software. This is a good idea. Nadra will focus more on hardware during his tenure. The more powerful Microsoft is in hardware, the better.
4. Fix the bug in Xbox One
There are many problems with Xbox one before it is launched. All the things Microsoft wants to do with the game is to pander to criticism. While these criticisms have forced Microsoft to make some changes, Microsoft has ignored some of the problems. Barnard needs to get the Xbox team to fix the bad party system on the console and improve the recovery so people can go back to where they left the game. Nadra must also be willing to let Microsoft invest billions of of billions of dollars to acquire more software developers to get high-quality content specifically for the Xbox One. Without these, Xbox one may be hard to compete with PS games.
5. Devote more time to cloud computing
One reason why Nadra became CEO of Microsoft was that he designed the company's growth in cloud computing. But his work is far from complete. Nadra must work with his team to improve Office 365, introduce better functionality for OneDrive, and turn Microsoft into a cloud-focused company. Being attractive to companies means that Microsoft is offering high-quality cloud computing solutions. Nadra must be willing to do it.
6. Strongly questioning Nokia's role
At the moment, it cannot undo the deal that it plans to complete in the current quarter to buy Nokia. But he should question whether Microsoft has a complete mobile device unit. Nokia may offer the best Windows Phone in the market, but is it more advantageous for Nokia to have a better understanding of Nokia and find out the best things about Nokia and eliminate all the bad stuff? Microsoft cannot be dragged down by second-rate handset makers.
7. Get rid of Bing search engine
This question may be controversial. But it is now the right time for Microsoft to get rid of Bing's search engine and stop competing with Google in the search arena. It should be admitted that the chances of such a thing happening soon are very small. But it should question the value of the search for Microsoft's future success plan. As Nadra in an e-mail to Microsoft employees, the opportunities ahead require us to rethink many of the things we've done in the past in the area of mobile and cloud computing, and to think about the new things we're going to do. It is a good idea to question whether Bing is the right platform for Microsoft to invest in the next few years.
8. Become smaller and more flexible
9. The sooner you release Windows 9, the better.
Recent rumours suggest that Microsoft will release Windows 9 in the next few months. This operating system is said to have many improvements than Windows 8. The challenge for Nadra is to decide when to publish Windows 9. Here is a hint that the sooner the release the better. Ms de la needs to get consumers excited about Microsoft's next operating system and speed up the product development cycle.
10. Prove that this is a new Microsoft
Microsoft's shares rose just 6 cents after announcing Nadra's appointment as Microsoft's CEO one hours later. The whole stock market was hit by worries about the economy. The weakness in Microsoft's share price suggests that shareholders are unsure of what it will bring to Microsoft. Barnard needs to prove to shareholders that he can turn Microsoft into a good direction. If he can't prove it, shareholders will be dissatisfied. So far, shareholders seem less interested in his appointment.
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