What we see from the service industry in Dongguan

Yesterday, the CCTV news broadcast between the Dongguan pornography industry to expose the prosperity of the scene, the latest news is already the police began to investigate. From the public opinion, this is the criticism of CCTV, there are some people say, reporters to expose the bottom not to expose the upper level, is completely cowardly performance, because the selling the flesh of the miss is already the bottom of the floor, than the small vendors are still some of the bottom.

From the public point of view, it is exclusively "Dongguan, hang in there, no doubt, CCTV news report to Dongguan's" sex "business card to flourish, service occupations, reasonable price, choose a wide range of these conditions to believe that most men want to try, so that most women are frightened, such a service only this price, Where is your competitiveness? In any case, it is interesting to note that without a value judgement, it is immoral or illegal and should be dealt with. From this point of view, the public opinion has been basically the internet, the feminization of the, we emphasize the most simple feelings and human nature, not too rational thinking, not to mention what the social significance of this matter. In other words, the previous CCTV exposure of the moral high ground routines have been ineffective every year, from the same year concentrated exposure Baidu false advertising a week results in no effect began, this trend of thought in the constant change, we can call the public opinion of the Internet, is a PR people need to pay strict attention to.

From this point of view, CCTV's exposure is more of an advertisement, this round of shock, the estimated industry will have a better development, which is the same as in some regions of Guangxi MLM Pyramid, the underlying reasons, or local economic development needs, and Dongguan because it is a place to work, this is also the human needs. However, there are a lot of places to work together, why Dongguan stand out, it is worth everyone to learn the service of product thinking.

In the section of CCTV's exposure, we can see that, first of all, Dongguan service is standardized, not only has the time standard 2 hours, but also the standard of service items, fifty or sixty of the flow of services, and suddenly set up their own industry barriers, this is typical of people without me, so that users scream.

This service standard has two reasons, one is to come to Dongguan opened earlier are Hong Kong Taiwan boss, the introduction of advanced areas of experience. One is full of market competition, forcing industry self-discipline and development. In the case of two-phase promotion, finally formed the overall prosperity of the market, to achieve the effect of 1+1 greater than 2, which is the benefits of full market competition, this point and the Internet industry is very similar, we are competing for free, are cheap, users have benefited. Two days ago said the ivory trade, in fact, if not prohibit the ivory trade, the stock of ivory enough to put the entire market prices down, and then the price down, natural poaching also stopped. And the ban is to make the price more and more high, Marx said 300% of the profits can be risked hanging the risk of being staged. Therefore, why Millet can never buy, is also a truth. Therefore, such products must be a premium, and the full market competition products, must be inexpensive, such as the service in Dongguan, it must be more than the peripheral female 1-2w a night, much better, the price is less than one-tenth.

Then I was impressed by the pricing, you will find that each lady's price is different, but in fact, there is no standard of judgment, if there is a customer scoring system to price, it is really reverse days. In fact, it may be the casual price of mother sang, creating only a price change, so that you have a sense of parity. Consumers will only compare prices, will not judge the price, in other words, consumers only know the cost or cheap, do not know how much money. Like a record of Andy Lau 20 years ago, how much do you say it's worth? If I told you that Teresa Teng's record was 50,000 20 years ago, you probably have a judgment. So after the price comparison, the user's choice will be more simply, most people will choose the middle of the price, but in this industry, may choose the highest price. Of course, this may also be the mother Mulberry to control the workload and income of everyone method.

There is another episode I think is the upgrade of the service, that is, before the lady in a row of clothes stand for you to pick, one is a transparent room for a lap dance, each pull a curtain to change a group of young ladies jump until you are satisfied with the link. What is this link? This is the interaction and user participation Ah, the user participation is greatly improved, the sense of honor is greatly enhanced, the curtain design in fact did not change the user is not satisfied with the traditional means of a batch, but changed the user's expectations. This is already the top of the product design, like Apple 5s fingerprint unlock, and did not change the user to press the home key to unlock the habit, but added a technology to simplify the input password this link. Without any change in the user's operating habits, simplifies the user's operation, and Dongguan this transparent house first reduced the SKU, before the almost 10 miss stand a row, now only three in the dance, from the operator's point of view, strengthen the display, so the same 10 miss, can show more than three times, It actually improves efficiency. And from the user experience, but also promoted a lot, achieve a win. This is also the mobile Internet should learn the train of thought, because this and mobile phone screen is relatively small, show the lack of a lot of similarities. The solution in Dongguan is to take off the dress and curtains of the lady, enhance the excitement and mystery, strengthen the anticipation, what should mobile internet players do?

Dongguan incident is actually a lively public opinion of the control, brand communication, product design courses, and based on sex marketing, is also the most easy to shine, like Weibo on the Durex official Weibo. Although in the product, is more special, has the innate advantage, but in the inspiration, but is easier lets the person open the mentality.

Finally, have a good stay.