What you need to talk about

In the past, Steve Jobs's new Apple launch was a classic classic, How to become a Master of speech, like Steve Jobs, to give the language magic, what skills should we take?

The following is based on Mr. Jobs's announcement of Air, and we've summed up 10 things that we need to know about speeches.

First, set a good theme.

You can get straight to the point of the speech, but also can lead, but must be clear topic, and when you put forward the subject, should be emphasized in the speech.

Second, deliver the passion.

Remember, all listeners are expecting surprises rather than wanting to be sleepy. Many people, once they begin to speak, unconsciously lose themselves and enter the machine mode of conveying information mechanically. So make a conscious speech, and you'll naturally marvel at the great place you feel. Besides, if you can't be passionate about your product, do you expect your audience to be passionate?

Third, be organized and clear.

Make a structured and logical presentation before your speech, and always show the outline in your speech. Finish a point and make a short summary of what you want to do, and make a clear statement about the next thing to start the next point. In the speech, the audience can not see the full text, but also need the speaker to pay attention to the audience to tell the context of the speech.

Four, make the numbers meaningful.

Jobs, for example, announced that Apple had sold 4 million iphones. He did not say that the number ended, but continued to read the figure. He says it means selling an average of 20,000 iphones a day. He said the figure is equivalent to the sales figures of three other top rivals. The numbers are abstract, and the speaker has to give the audience a sense of image and sensibility.

Five, prepare a memorable moment carefully.

A speech must have a very impressive moment. You have to prepare a climax scene. For example, when Jobs released air, he said it was very thin and could fit into an envelope, and then he took an air out of an envelope. The audience marveled.

The slides should be graphical and concise.

Don't stack your slides with text or data, use your presentation to convey messages to your audience, not slides. There are some illuminating, relevant graphs and simple words on the slide. For example, when Jobs spoke of "The first thing I wanted to tell you today," the slide showed only a number "1".

Seven, you are preparing a program, not just a speech.

Jobs ' speeches were detail, ups and downs, with themes and transitions. Not only did he prepare his speech for the purpose of conveying the message to the audience, he prepared his speech with an excellent program. In his last speech, Mr. Jobs also invited Fox's CEO to make some speeches. Each of Mr. Jobs's speeches was a combination of multimedia, product presentations or speeches from other people.

Don't be upset about a small accident.

In the course of his speech, Jobs opened a website to show, but the site was not open and the projection was blank. "I guess Flickr doesn't offer a photo service today," he said calmly. "There are a lot of small problems that the audience wouldn't have noticed or wouldn't have cared about if it weren't for your attention," he said.

Ninth, express the benefits of the product.

Don't just show your product features, make the benefits of the product clear, don't let the audience speculate on their own, and speak clearly.

Tenth, rehearse, rehearse, rehearse.

Jobs would rehearse for hours before giving a speech. Without enough practice, jobs couldn't have been as seamless as PowerPoint and multimedia. Jobs looked relaxed because he had enough rehearsals.