What's the future of TV? Cloud service Cheng Point

At eight in the morning, the sun climbs over the hillside, and the rooster stands at your bedside and makes the first morning cry. You wave a clap, the rooster disappears. Open eyes, surrounded by the green environment into smooth transparent glass walls. The glass wall appears with a system login hint, and at the same time, your cartoon virtual image appears in the glass walls. Came to the bathroom, the mirror side appeared a different toothpaste icon options, select one of them, the cost of the account balance immediately out of the mirror below.

This is one of the future scenes depicted in the British drama "Black Mirror": The TV is expanded from a small screen to a room walls. Like changing a computer screensaver, you can set the scene at will. Games, audio-visual, shopping and other functions only through the voice and gesture Operation screen system can be completed.

What's the future of TV?

Recently, in the "4G era of radio and television Media Development Forum" on the National Guangdong Network (Beijing) Co., Ltd. (CIBN) Deputy general manager Mi Xin said Cibn will join hands with the excellent soil, Huawei build China Cloud platform, and plans to launch their own Chinese cloud box hardware. And before this, the domestic appeared cloud video platform already has the hundred vision to have the own cloud, the Hua several Ali's Aliyun, the Icntv millet small Mi Yun as well as the music view cloud and so on, the cloud video service is becoming each big enterprise layout living room Entertainment industry important one link.

"In the Clouds."

Cloud computing is thought to be another major change in the area of electronic information technology after personal computers and the Internet, the most basic concept is to automatically split the huge computing process into countless smaller subroutines through the network, and then submit the processing results to the users after searching, calculating and analyzing. Users who have access to the network and have a network device can access their data anywhere, at any point in time, equivalent to having a potential supercomputer on hand for each user.

Today, cloud computing has expanded from a front-end computing concept to "cloud security", "Cloud Payment", "Cloud storage", "cloud community" and other terminal applications, and video is now driving the "cloud". In the multi-screen era, "One cloud, multi-screen interaction" has become involved in the video entertainment business layout of the important direction.

In addition to and excellent soil Huawei together to build China cloud platform, Mi Xin said Cibn will be launched in the second half of its own terminals, joint brand terminals, the formation of "cloud + Tube + END", the platform to operate to the end of the overall solution.

Digital Home Cloud Service

July 16, Alibaba played "redefine the family" slogan, launched the Home entertainment field "cloud" + "end" layout. Ali launched the "alifun--Home digital Entertainment Services Cloud", realized the digital entertainment content cross-platform sharing, not only can provide the video, the reading, the original, the game, the music and the entertainment treasure and so on service, and will spread across the television, the box, the handset, the tablet and the notebook platform, realizes "the multiple cloud" the idea.

April 16, based on the "platform + content + Terminal + Application" of the eco-layout of the music view launched a video cloud disk. In addition to storage, the Pan also provides cloud albums, Cloud music, cloud film, cloud privacy and other functions, can cover PC, mobile, TV multiple terminals. le-View aspects of the future will focus on the use of their own products, optimize the pan function and user experience.

Another big Internet TV licence maker has started a little earlier 2013 completed the "Hundred-View Cloud" system construction, through the "Hundred View Cloud" platform, the video can be synchronized docking IPTV network, the Internet, mobile Internet and other types of networks, to achieve television, mobile phones, tablets, PC and other multiple-screen operation.

Cloud Ecology

As the center of the future home entertainment, TV access cloud service is an inevitable trend of industrial development. As early as 2011, color TV Enterprises will introduce cloud concept to color TV industry: Domestic brand TCL, Konka, Haier, Hisense, Skyworth, Changhong, Tsinghua Tongfang these 7 domestic color TV giants, intensively launched its own "cloud TV" products. However, some people in the industry said that the current market of "cloud TV" products, or the concept is greater than the reality, its consumer awareness and market development will take time.

Cloud TV can be easily understood as a smart TV that can receive cloud services. According to the 2011 "Cloud Age Living State Consumption survey Report" proposed the cloud television standard, "has the specialized cloud television platform" as well as "has the formidable cloud application and the cloud function, brings the user-centric perfect interaction and the experience" is two important. While the cloud platforms are emerging, it will take time to reach a truly mature stage. And the market's cloud TV products are only in the initial stage, only cloud service embryonic, to achieve such as cloud storage and other functions, but in the content of the service and the degree of convenience of human-computer interaction is still to be perfected.

The mature cloud television product, the user does not need any upgrades, the maintenance, the resources downloading for the television, simply will be able to enjoy the newest application and the massive resources by the television connection network. There is a view that the future of smart television will enter the "Cloud TV" era: one machine replacement cost is very low, will completely replace the traditional TV and set-top box. With the development of cloud technology, the competition of the future color TV industry will be changed from the market end product to the backstage service. In the future cloud platform, all the video suppliers, agents, service providers, producers and so on will be concentrated cloud into a pool of resources, each resource on demand exchange, thereby reducing costs and improve efficiency.

At present, the cloud platform to build the internet giants, video sites, licensing, and so on, most of the selection and industrial chain upstream and downstream of other enterprises, system openness is also the content of the cloud platform has been emphasized. Some people in the industry said that the future development of Chinese television will form a competitive mode of industrial groups: the terminal + license + Content provider + Service platform coordinated combat.

In Ali's home digital Entertainment Eco-Cooperation program, Alibaba and China, EA, Gameloft, Glumobile and other manufacturers to work together to create "Film + music + Games + education" content Alliance. The next 5 years, Alifun home digital entertainment ecosystem will be YunOS (Ali independent research and development of mobile operating system) as the core, the user's platform equipment access to the system can enjoy Ali partners to provide content and services. Liu Chunning, president of Alibaba's Digital entertainment Group, said the Alifun home Digital entertainment Ecosystem provides an open eco-chain that welcomes developers to join.

June 30, the joint signing of the cloud Services cooperation framework Agreement, the two sides will cooperate in the development, deployment of cloud platform, video cloud services and smart home platform. Chen Haoyuan, chief operating officer of the vision, said that he hoped to open up its platform to access the smart terminals in an objective and controlled environment that the government could recognise.

Chen Haoyuan describes a future content marketing scenario after a smart terminal is accessed: When a screen Professor eats fried chicken, a small window pops up--if you're interested in his cell phone, where you can buy it, or when he eats fried chicken, he jumps out of a fried chicken takeout address ...

Future TV

On the one hand, the cloud technology and the digital tide are changing the ecology of the TV industry gradually, on the other hand, technology is changing the audience's viewing habits and even the way of life. At this stage, users are constantly gathering in the Internet, TV and other household appliances are also connected to the Internet, the future of all the activities will be presented on the Internet. Human life tends to be digitized, which is an inevitable trend. Jian, Alibaba Group's chief technology officer, says cloud computing is now one of the best ways to get into digital life, allowing users to live and work more quickly with the Internet.

"The TV that everybody watches now, perhaps later no longer call ' TV '." In the future, every family must have a big ' screen ', and the ' screen ' will jump out of the original TV category. "TV this screen function is expanding, cloud games, cloud albums, TV shopping, video calls and other functions have been able to walk into ordinary people's lives, there are more services in the form of exploration." Hardware field, the industry generally believe that large screen, high-definition, 3D will become a trend, transparent TV, wall-type TV and other products will continue to emerge; the development of voice input, touch and other technologies, the experience of human-computer interaction will be constantly refreshed.