Which is more important than the amount of traffic and the target conversion rate

Absrtact: Goal transformation is not just a wonderful metric for expressing the attractiveness of a Web site, it actually helps to identify the value of a particular customer's behavior, track the bidding rankings and the success of the SEO effort. Which is more important than the number of visits and conversions? Access volume and turn

Goal transformation is not just a wonderful metric for expressing the attractiveness of a Web site, it actually helps to identify the value of a particular customer's behavior, track the bidding rankings and the success of the SEO effort.

Which is more important than the number of visits and conversions?

The number of visits and conversion rates which is more important is a hot topic for SEO managers to discuss. Finally, from the point of view of SEO (and bidding rank), two are important. Not only do you need to attract visitors to your site, but you also need to convert those visitors to customers. Next, these visitors will be required to patronize again. This is the way to measure the success of SEO.

Set goals

To be successful, you have to have a plan-usually a list of goals that you want to achieve through SEO and competitive rankings. For example, the goal of SEO is to use a search engine to attract visitors to your site and turn them into customers. So is the goal of bidding rankings.

Note that the target here is two.

First, you need to attract visitors to your site--this is increased traffic.

Second, visitors need to do something special on your site--this is to increase the conversion rate. If you can't turn your visitors into customers, it's no use to rank high in search engines or attract many visitors to the site.

How to turn a visitor into a customer? Whether you believe it or not, it is more difficult to put forward a suitable goal than it appears to be, because only the goal reflects the purpose of the company or organization, which is valuable. For example, if a news organization sells books or subscriptions to magazines, its primary goal should be to have visitors subscribe to a news message or mailing list. If the site is selling goods or services, the goal is to increase sales. Goals vary with the Internet-the different types of sites:

Realize transformation

Transformation refers to the goal of implementing a Web site or a Web page on a Web site. For example, if the goal is to have a site visitor subscribe to a mailing list, the conversion representation is a page that is displayed after the visitor subscribes to the mailing list, showing "Thank you for subscribing to our newsletter and your first email will soon be sent to your inbox." ”

The way to track whether a goal is achieved is to compare the number of people who started the conversion process and the number that ultimately translates into customers. Whether the use of SEO technology or bidding rankings to enter the conversion page, the number of converts to determine the success of the strategy adopted.

Many SEO are very concerned about search engine rankings, because high ranking means a large number of visits, but the traffic dog does not automatically convert visitors to customers. The high ranking of search engines only means that more people will see your site in search results, so there may be more visitors to the site. But whether these visitors will become customers, the deciding factor is the website. There is no value in the amount of traffic that has no conversion rate.

What, then, should be targeted? The answer is: flow and conversion rates are targets. In fact, the target, the flow rate and the conversion ratio can not be separated. They are interrelated. There must be a goal in order to determine which potential visitors need to be considered, and there must be traffic to have the conversion rate. There must be a conversion rate in order to have repeat customers (and to assess whether our work is effective). Before you start writing advertising words, you must know what you want to achieve before you even choose the keywords you use for SEO and bidding rankings. This is a map that indicates how you are going forward.

Clear goals help to easily determine how many conversion rates are required to meet these goals. Only in this way can we see how to use SEO and PPC strategy to achieve this conversion rate.