Why do Internet companies want to invade the mobile phone market?

Lei use the way of futures to do the millet in full swing; Chen Tianqiao in the Grand Bambook E-book project nearly failed results, was forced, directly strong on the Bambook smartphone; Zhou 祎 people for "special" coveted, and mobile phone manufacturers to launch Low-cost 360 special for the machine; Jack Ma doubly trusted Jian in as Aliyun president during the work with the day language cooperation of four mobile phones and Aliyun os; MA Tengens Tencent wholly-funded Brush Machine wizard and also continue to control the line under the brush machine channels; Robin Li, although the Times have been repeatedly "divorced" but Baidu through its Baidu Mobile cloud division of the card Strategy (master, the development of mobile input method) by the present-end; Kai-Fu Lee's innovation workshop has been reduced to all investment projects are concentrated in the mobile terminal applications; Ding lei in NetEase set up within the mobile phone project team after the lack of confidence in the investment side and abandoned;

Compared with traditional hardware enterprises, Internet enterprises in the production, research and development and service supply chain does not really have many advantages, the network as an information platform in the marketing system, the highest value is just an independent sales channels, the user's purchase decision-making nature is not controllable, the smartphone market eruption is also by Apple, Google and Microsoft to dominate, why these big guys on the internet, when the pressure of competition to multiply daily also have a strong interest in mobile phone? Is it just because Millet's controversial myth effect stimulates their nerves? Or are users migrating to the mobile internet making them feel the risk of user churn?

We might as well look back to the Arizona, State Conference on Science and Technology, held in early November in the United States (the Techonomy conference), where Microsoft, which has just released its Windows 8 operating system, and Intel, which has lost all its "super" concepts, But the title of the "Fantastic Four" (Fantastic Loko), which is truly the star of the global Tech media, is: Google, Amazon, Apple, Facebook. These four companies are recognized as experiencing setbacks and troughs, but by virtue of their own value and struggle to finally gain a place in their respective market competition, can represent (at least the United States) the future direction of the technology industry.

Figure I: "The Fantastic Four" are the founders of a very prominent style of enterprise;

That is, no matter how users migrate between PCs and mobile, but by the "multiple screen in a" trend of influence, users in computers, mobile phones, tablets and other terminal equipment operating behavior will tend to be unified, we can open the browser on the computer to send mail, but also on the phone to run the app to send mail, The difference between using the device depends solely on the environment and the scenario. Under such a big Internet concept, Google's search engine field, Amazon's E-commerce field, Apple's smartphone (terminal), Facebook's social networking field will be the four core of the future digital life, the need for people to access the Internet: Get information, buy goods , interactive experience and social networking.

The smartphone (terminal) is one of the most variable areas, because after nearly half a century of development, thanks to the never-fail Moore's law, computer computers today can be able to deal with all the basic user needs without a change of the replacement-such as sending mail, browsing the web, video chat and so on, Ten years ago, computer hardware can be easily achieved, users of the computer's marginal demand has been reduced to the trough stage. But the smartphone (terminal) is different, techonomy that by 2018 the world will have 6.5 billion users, of which up to 70% of the increase will come from Asia, the Middle East and Africa, smartphones (terminals) and their contacts will be far higher than the PC computer, think about, a full 6.5 billion- From hardware to software and services to consumers, such a huge market level, destined to bring unprecedented market opportunities.

and search engines, E-commerce, Smartphones (terminals), social networks, these four areas if in China, you can find only the first no obvious giants occupy, understand?

At least in the tech industry, America is often a mirror of China, a joke said: "China's Internet future development is hidden in the United States now a high school students in the brain," so Baidu, Alibaba (including Taobao and Cat), Tencent has become the Chinese market value of the top three internet companies, they correspond to the search engine , E-commerce and social networking, "three missing one" is the smartphone (terminal) field, China does not have a giant that can rise to the weight of the industry, millet is the closest-but even if it is too far away, lei create "City Dream rate" may be able to fool investors, But users don't pay for corporate bosses ' beats-everyone worships jobs, but the reason for buying the iphone is because it's an iphone, not because Mr Jobs's speech is glamorous.

Unlike the United States, the Chinese have a strong "entrance" complex, it is often said that a gas station has been built somewhere in the United States, attracting a lot of customers, so that in the vicinity of the gas station will gradually grow out of restaurants, convenience stores, bars and other places, and ultimately to form a more winning business environment, but in China, a gas station to make money, There's going to be people running a gas station right now. The content of this case itself makes it easy to be understood as an aerial joke, because China's reality is not to allow private service stations, but if you really have business experience in China-at least if you go to the Chinese rural market, you will find that in a country, people will ask last year which crop profit is the highest , and then almost all the farmers would swarm that kind of crop, the market supply and demand theory tells us that output is higher than demand, it will lead to price decline, so the harvest season, you will see a film of unsalable phenomenon, and the annual lines unchanged press release: A certain agricultural products unsalable, rotten agricultural products in the field and no one to buy, farmers lost ......