Why is it difficult for China to buy used cars?

Absrtact: Just go to Huang Taigi, don't wait for any coffee. Wucheng in the early morning autumn of Zhongguancun is not a very good match. Halfway up the stairs, he suddenly took out his mobile phone to take a picture: The Internet was an interesting thing. Sit down against the wall.

"Go to Huang Taigi, don't wait for coffee." "Wucheng in the casual, and Zhongguancun early morning autumn is not a very good match."

Halfway up the stairs, he suddenly took his mobile phone and took a picture: "The internet is really an interesting thing." ”

Close to the wall, close to the fast-martial sophisticated, polite to urge me to eat breakfast first, but I smell out, he and I like, are too focused on efficiency-from Zhongguancun chat to pole, 36 krypton to Huang Taigi, in a moment to advance to the theme: Ping a good car.

Science popularization first.

Peace four a little trip

Peace？ Well, China's first insurance-centered, securities, capital Management, trust, banking and other diversified business as one of the senior financial giants-good deployment of resources, and to expand the Xinjiang soil, is its mark.

So there is a good safe car with the potential of the Gazelle:

• May 2013, website online

• August, the first 5 stores in Buvukiang, Zhejiang and Shanghai

• December, the second batch of 6 stores opened, into Beijing, Shenzhen, Guangzhou, Tianjin, Chengdu, Dongguan

• This June, the third batch of stores opened, to 26 cities

This speed, really a little hungry mody meaning.

Last year, the car easy to beat, excellent letter shot, car search for the investment vehicle for the second-hand market Tim add fire, incident related party has become the Internet to create a hot word. What does safe entry mean? Capital Overheating? Product, business duplication?

Wu smiled, we are not the same, we have to do something bigger, can do more and better.

Oh？

Unlike the auction, consignment and other platforms, ping-an good car is not a single part of second-hand cars, but the whole industry of automobile finance. March, the website boarded the "buy and sell" four words-financial background, group brand support, 80 million owner data, transactions, certification, to break the regional market clamp ...

Not all the way?

Wu talked about a detail: the team in a second-hand car city, survey, research, clothing printed on the "safe and sound", the result was expelled. But that's the fun of the game--focus on investment, gaming, integration, winning trust and share. Making money is not an entrepreneur's primary goal, especially for current peace. Although by some "internet pure blood, self-made genes strong" company "praise" deep pockets, but peace maintained a low-key, rapid play.

2010, the group clear "Comprehensive financial Portal" transformation, continuous exerting force, the plan will be all of its services to "mass access to customers, high-frequency interaction." The entrance has four pieces: "Medicine, food, housing, line".

"Line", that is, safe and good car-"to help sell second-hand cars", conveying second-hand car information, inspection, auto insurance, vehicle loans-is to make the ultimate one-stop service system.

Ambition, ambition, determination

So fast? Detection link technology to meet the standards?

Wu also leaked a sophisticated smell, but also with a little pride: "Technology development for 3 years, 5 years, I do not know is inefficient or industry precipitation is not strong." Ping-a good car inherits the group's customer precipitation, nearly billion class auto insurance users, this accumulation of which car electric companies have? ”

Well, it's really scary, especially for startups, it's a resource.

What about the future cooperation scene?

Now, the second-hand car industry is a typical seller's market. One word: who has the source of the car, who is the boss.

The dominant sellers are basically distributors, who have an absolute say in the price of second-hand cars. This has a consequence: the buyer, you and I, the consumer, the position is relatively passive.

Therefore, the more mature mode of electrical business is to transform into a buyer's market. Safe and sound car in the solution of two big problems:

First, the information is not transparent, a car, the characteristics of the industry before the standard certification? To solve the car source of trustworthiness, the equality of the transaction.

Second, enter the buyer link, the Landing Quality assurance system to promote second-hand car consumption.

Still have to talk about now: the current second-hand car circulation complex, asymmetric information, logistics costs and so on, are passed on to consumers. Ping good cars want to make the national circulation of second-hand car certification, quality assurance system, so you and I buy and sell used cars, there is nothing to worry about.

Do you think this is a wonderful thing for consumers and the whole market?

Buyer's market, consumer choice more, sourcing consumption will carry out quality, service and the degradation of the iteration.

The overall situation and the fine outline, expand and consolidate

What about the group's line of work?

In order to implement the "mass of customers", "high-frequency interaction", "closer to consumers," Ping an good car will continue to lay branches in different cities.

And in the existing stronghold of the city, Ping-an good car to do two things: first, the head office of the Service content of the external expansion, for example: Remote connection, inquiry mechanism, such as the expansion of the mode options, and the store, detection point of the chain layout. Standardized operation, to be willing to "join" business to do training.

Dormant 1 billion, or more

Safe good car line chain, the national Bouvoux, when car trading, auto finance, auto parts repair, navigation and other O2O scene access to the platform, the power of its electrical quotient will be quite amazing bar.

For example, auto parts repair. For a lot of C2B, the biggest challenge and cost is the bottom of the line, for example: store standards difficult to unify, disorderly operation. A good car doesn't seem to worry about it.

In other words, whether it is a start-up, or Su Ning, gome, the traditional industry O2O transformation focus from the completion of online transactions, transfer to the promotion of offline circulation, the current stage of the Internet transformation will be more fluent.

So, how much is the market worth in the hands of a good car?

Back to the tree, ping a good car there is no investment plan, from the action of the VCs to judge, I am afraid not really. First set angle: As a pure second-hand car electric business platform? Then we can refer to the competitive goods which have been won by the present venture.

A home based in the Yangtze River Delta, valued at $350 million trillion, is currently on a daily average of 30 vehicles. Wu said, ping good car on the volume of 600 vehicles. If only look at this data, then do a primary school math: 350 million *600/20 = 1 billion dollars.

The above calculation, is the safety of good cars limited to help sell platform. What if it can get through to other businesses in the group?

Wu let me think of Taobao and Alipay.

That's even more interesting.

Simple trading platform, switch to ping An financial account system? Through the integration of financial products in the automotive market, into the entire automotive consumer ecological circle, to achieve "a little"?

The picture is too trench, I dare not look straight.

－－－

The following are the essentials of martial sharing:

The car is easy to clap, excellent letter clap do is business-to-business, the mode of business is basically fixed. But the share of the C2B model and the business-to-business model is changing fiercely. Now the main deal is through business-to-business.

The market layout is undecided: Many people do regional markets, such as Beijing, Tianjin, Hebei, Yangtze River delta, Pearl River Delta. Peace-oriented national--this year to complete the national 26 City layout

What do you bring to C and B? The user's car can be bought from any city to any one of the provinces of the country; outside the C2B, and do a small business as the eyes, such as car finance, car business loans, with three years 5个亿来 to do 600,000 of the country's second-hand cars, a screening after leaving tens of thousands of of the best service provider.

We will also be involved in the future, we will do the business of buying new cars.

Why is it difficult for China to buy used cars? China and Europe and the United States are not the same, in Europe and America each used car has a similar identity card, on the public platform to be able to query all the information of the vehicle condition. China does not have such a platform, but in the 4S stores, insurance companies, maintenance of these dispersed places-this is a bit like China's marriage registration system, each region also has a separate database, can not query each other circulation.

Chinese business-to-business is a pseudo proposition, it should be c2b2b. C2B and Business-to-business are based on the source of the car to judge, if the owner is a consumer, then it is not real business-to-business. China's more vehicles are car owners, will go to the 4S store for sale, in the completion of transactions will not be transferred to the 4S store, there will be the difference. Safe and sound c2b do not make the difference. Chinese car owners are becoming more aware of the C2B and will be more likely to choose the model.

For more than 1 years, the number of users increased quite a lot. But some customers from our network is still not close enough, and currently do not accept major accident car, immersion car, fire car, etc., but we are slowly release, including more than 10 years old car called a special car. And in the future to establish a prosecution mechanism for special vehicles.

This year's second-hand car industry, Automobile Industry Circulation Association 2014 did a few things: first, second-hand car testing certification standards; Two, let each vehicle have certification, for vehicle Equipment endorsement, facilitate trans-regional circulation; third, the country has increased emissions standards, resulting in the region's 2 countries 3 of the country's vehicles have no place to go. If these policies come down, the national circulation of second-hand cars will be very convenient.

In addition, the abolition of the life of the vehicle provisions. As long as the emission standards can meet the need for mandatory scrap, which means that second-hand car age has been improved.

Second-hand car electric business is also the two years just get up: Cars easy to shoot 2009 years before going to the electric business, excellent photo shoot is started in 2010, Shanghai opened the new is 2009 began to do, peace is 2013 years. The real change to the industry model is the Shanghai model, because it directly touches the user.

Users can be through: telephone, website, micro-letter reservation detection. There is no charge for testing at present. Detection of several: first, to drive to the store, testing division for testing; two, in the external detection point, Beijing has four or five, our people will go to detection point for detection; third, the door--three models are more than 100 items of safe and good inspection detection services,

After the test bid, we put the vehicle information on the system, the system to the vehicle status information released to the car dealer phone, they began to bid. Users can view prices on our website.

From the line to the end of the auction 24 hours absolute resolution, the number of bids is three times a day. Only one quotation, dark bidding.

Business model: First, charge transaction fee. A 100,000-dollar car is about 2%. Many peers receive 4 points, two, provide car business loans, collect some money.

The business-to-business car rental is still bullish. China can not hit a taxi now, it should have vitality. For example: Wang Gang also formed a leisurely rental car, from Ali to do this.