Why isn't Facebook "dislike"?

According to foreign media reports, in the first anniversary of the birth of Facebook's "Praise" button (last week), there are also some reflections on the nature of Facebook's open social spectrum. The two main questions that users put forward in their comments are: 1 Why do the "praise" button feel not only used for a year, but used for a long time; 2 "dislike" (dislike) button where?

Even if there is a "do not like" button, it may not appear in the near future. Facebook said in Ane-mail that it had no plans to push the "don't like" button. Because this button is very likely to be abused. "Don't like" there are many different ways to explain. For example, someone has posted an article on the abuse of kittens to show their indignation. Of course it causes people to "dislike" this article, because no one likes to see kittens drown.

The "Don't like" button is a potential powder keg.

Bullying of classmates or co-workers on Facebook and other social networking sites is a frequent occurrence. It seems like every two or three months there are sad stories of people using Facebook to hurt other people's feelings. Therefore, the "Do not like" button is used to harass and discriminate against others may exist. For example, a friend on Facebook announced that she and her girlfriend had a civil union (libertarians union) process. This should be like any other marriage, is a happy moment, while the haters may use the "Do not like" button to harass them.

In the field of social participation, the "button" is a potential powder keg that undermines Facebook's well-designed rules for open social maps. Of course the "Don't like" button may bring more "blood" (ie data) to Facebook, but it will almost certainly be abused by some people, which could damage Facebook's entire ecosystem.

Dr Pamela Rutledge, Pamela Latlic of the Center for Media Psychology, said: "I don't think the ' Don't like ' button will engage people in some humorous way." But it could be abused. From a corporate standpoint, it's important not to support negative emotions. ”

"It's very important who decides what tools people use," Dr. Rutledge said. When will we impose our values on others? How do we choose the tools that are in the grey area? I think it's wise for Facebook not to offer ' Don't like ' buttons. ”

And in addition to ordinary users, businesses may suffer from the "Do not like" button harassment.

With the advent of Facebook pages, businesses now have a relatively inexpensive and simple way to engage customers. It is in Facebook's interest to keep businesses and brands satisfied with the platform, to increase the number of companies using the platform and to promote relevant participation. Marketers may not feel good about the "Don't like" buttons, because people simply click the button to condemn the merchant. Create a Web page with a few dissatisfied users and say, "A bad Company, because ..." is much worse than clicking the "Don't like" button.

Facebook has planted the pages of the cash cow, the "Don't like" button may have a negative impact on it.

The evolution of the "Praise" button

There is another question-why does the "praise" button feel like it takes more than a year, but it takes a long time? This is because the praise button is evolving, and there is a "share" button before it. The "Share" button basically shares the link to Facebook, but there is no context for why you share it. On the Web, you share a link without a description, and people generally assume that you are approving the content of the link.

So if you share a link to abusing a kitten, because you're irritated by it, or you (for some reason) applaud it, you have no way of stating exactly what it is. Some third party "share" buttons allow you to enter instructions, but they are not as popular as the "awesome" button. By last July, Facebook had updated the button to make it easier for users to add context to the link. The results bring more interaction and participation.

As the "Praise" button evolves, the use of the "share" button has decreased, but people still use it on the web. Why does the "praise" button feel more than a year? That's because people have been able to share external content on Facebook a long time ago.