Will be puzzled by the practices of some traditional corporate websites

1. Website = Media

Believe that the site is equivalent to the media, whether engaged in internet enterprises or traditional enterprises, will be recognized, but the site of the media can play what kind of function, then their views and views will have greater differences.

As an Internet enterprise, most of them understand the interactive function of the website and the importance of its communication function, so they will be more concerned about how to get more information about the visitors through the website, such as the source of the visitors, the age of the visitors and the purpose of visiting the visitors. Because only through the continuous analysis of visitors, they can clearly understand their needs, so can be targeted to the information layout, so as to promote further communication between the two sides to achieve the goal of mutual benefit.

However, as a traditional enterprise, perhaps more concerned about the Web site media one-way communication function, and even very much hope that some of their own advertising ideas through the website, but the visitors need not be very concerned about the visit. After the author of this period of operation found that may be engaged in traditional enterprises for a long time friends, will exaggerate the one-way transmission of the Internet role, but neglected the internet's "recessive" interactive communication function.

2, what is "recessive" interactive communication function?

The author always thinks that the biggest characteristic of internet is that it can carry on information dissemination, and this kind of information dissemination is not one-way communication, but two-way communication, namely interactive communication function. So what exactly is the interactive communication function? Whether the enterprise on the site to publish their own related product information, but expect visitors to be able to leave a message, or leave the phone, so that is the interactive communication function?

The author thinks that the above is only interactive communication function on one hand, and the Internet can give enterprises more useful communication information, and this information is often recessive. For example, when a certain period of time visitors like to log on to the site of which pages, what kind of columns ... Although they just hurried through, and did not leave a few words, but we can find a lot of useful information from their browsing traces, the author of this is called "recessive" interactive communication function.

In this period of time, the author through the Baidu Auction "net Alliance" function found as a franchise to join the site, may be in Monday, Tuesday, the flow of the outbreak of the tide, and then gradually over time, slowly fall back. So we can imagine, because usually we will rest in Friday, after Saturday, when this "holiday syndrome" in Monday due to the heavy traffic congestion or a number of factors, so that many people in Monday, Tuesday to create a "own business" idea, So many people will be at noon or after work at night to search for investment projects, or browse the site when you see such information like this will be clicked to see the specific situation.

But people are realistic, once involved in real gold and silver investment, then there will be all kinds of considerations, so when the mood gradually adapt to the rhythm of work, the kind of investment to join the venture will gradually dissipate interest. So there will be the author said that the flow of the return of the calm situation.

Through this situation analysis, I think this is a good "recessive" interactive communication function, although these potential users do not communicate with the author two-way, but at least let the author through their browsing traces of the analysis can learn some more useful information.

3, keyword search is still the source of accurate traffic

One thing to admit is that visitors who can communicate further are still searching for more keywords, that is, through PPC (bidding) or natural flow, this part of the visitors can further communicate with each other more. In the process of the author found that, although from the network of the Union to a lot of traffic, but these are often looked after to leave, very few exchanges of interest, perhaps for them, just a whim to see how the situation, due to the "holiday syndrome" under the influence, they are more of an emotional vent, rather than the intention to join the entrepreneurial, So this part of the flow can be said that most of them are invalid.

However, for this part of the active search keyword, although the daily traffic is very small, but because of its subjective behavior, but more willing to communicate further. The author thinks, no matter any industry, search engine still can bring very good accurate flow. Then, for the enterprise to do a good job search engine marketing is vital.

4, the traditional corporate website has a lot of SEO to improve the space

Although the revision is any one seoer the most headache thing, however the author after browsing many traditional enterprise website to discover a very realistic question, these websites often have the very big improvement space in the SEO aspect. For example, often use dynamic pages, think that the site needs to be more beautiful and use flash animation and pictures, most of the rental virtual space, even when the landing page to do the bidding is the whole map mainly ...

A, dynamic page, although now the search engine for dynamic page support more and more good, but some SEO operations or pseudo static is good, such as the use of level two directory. Then how to measure the dynamic page change, will become seoer have to consider the purpose, at the same time because the enterprise website often not much traffic, in the revision after the effect is to need a period of time, and this time can be accepted by enterprises, but also one of the problems to be measured.

B, a large number of use of flash and pictures are a number of traditional corporate web site's biggest problem. Because they are accustomed to the effect of the plane ads, that the more beautiful the more visitors are welcome, but this happens to be SEO is a big bogey, after all, when the site has no key words in the home page or first, the site of these animations and pictures are just useless furnishings, even if the site keyword to the home page or first place, In fact, these flash animations and pictures still have no effect, because the Internet visitors need useful information, rather than the same animation.

C, virtual space rental. For corporate Web sites, virtual space is the real function, after all, they do not need a VPS or cloud host powerful functions, but if the bidding on a lot of money in the enterprise, I recommend them to buy cloud host. And as the price of hardware continues to drop, the current low-end configuration of the cloud host a year in the 1000-2000 choice between a lot of, but the optimization effect will be much better, such as the level two domain name settings and other optimization methods and so on.

D, the bidding landing page to the whole map-oriented. This may be the author of the industry, the particularity of the decision, when browsing the landing page of the competitor, the discovery is mainly based on the whole map, which may be the convenience of design, but it is a very unfriendly experience for visitors, after all, sometimes the other side is using the mobile phone to browse, if there is no development of the mobile version of the landing page, Then the effect of browsing is not only very slow, and the contents of the picture is not clear, then this part of the visitors easy to jump out of the page.

5, summary

The development of O2O, the need for a large number of traditional enterprises to participate, however, because they have developed a habit from the traditional industry, so it is easy to bring these ideas into the Internet marketing, how to gradually change their habitual thinking, will become involved in the O2O operation of the network marketers have to consider the practical problems.

Therefore, as the site operators, in addition to the need to bring practical benefits to the enterprise as soon as possible, but also need to deepen understanding of the traditional enterprises of these habitual thinking behind the thought, after all, only after deep into each other, can smooth communication, and then gradually use the Internet thinking to tie in with the development of traditional enterprises

This is a long way to go, not overnight can change, so need more network marketers to participate in this O2O market development process.