Will big data rob a consulting firm's job?

First of all, let's talk about consulting the industry, domestic consulting companies of many types, of course, mainly with several foreign consulting companies as the main industry market occupants, from energy, consumption, production, logistics to marketing, finance, life consulting, and so on, several major consulting companies through market research, data analysis and financial, Strategy and other fields of study to gradually establish their own consulting style.

Where is the core competitive power of consulting firms? Personally, one is experienced in various industries of senior people, especially those in various industries as managers of the market-oriented department of talent, with good practice experience and strategic vision, has become the backbone of most consulting companies; Another key factor is data and information, That is, the basis for the analysis of consulting work.

To a certain extent, the talent and data have become the first two factors of business expansion and market development for consulting firms in the future. Among them, whether technical personnel or strategic management talents, in the specific work behavior analysis and conclusion of the setting, all also need data support services. That is, from the consulting firm's own collection, or from the third party to obtain the industry economic data and other market-related data to make decision making and advisory advice to provide.

If the traditional consulting industry, mainly with the industry experienced and experienced talent to conduct the leading advisory services, then the future of the consulting industry will focus on the era of relying solely on the people to rely on data and standardization of the construction phase. In fact, in the past, when data resources are not rich, industry data and market data are difficult to obtain, or simply rely on simple sampling to obtain limited market information, consulting services based on the subjective experience of people spanning 10 years or even decades have become the main way.

With the advent of the big data age, the management and management thinking with data analysis will become the basis of the daily management and consumer behavior market analysis of most enterprises and merchants, and in this decision making and market observation of data, the analysis data obtained by enterprises are intuitive, dynamic and timely, Compared with the lag investigation and analysis of consulting company or city Regulation Company, it has the advantage of large data and full sample, and can direct the enterprise to make production and management decision.

So the consulting firm not to lose his job? Or, to be more conservative, strategic management consulting firms may still have macro-market advantages over corporate strategy guidance and business analysis, but are some of the lower level of business market analysis consulting firms and city companies still having the power to develop in the future? For these consultancy firms limited to market research and customer analysis, the first priority is to obtain data, including corporate data and industry data, for consulting services. However, consulting firms may not have the data resources to rival the large data age companies, both in breadth and depth, and even if they are, they may be outdated, traditional data, and static.

Once the enterprise has mastered the ability to accumulate and collect data, once the enterprise has the ability of data thinking, then the consulting ability of the enterprise has been established, even in the near future, some companies with the advantage of data and management experience, can take their own successful experience as a case, the advisory capacity of their own output, Directly robbed the existing consulting firm's job.

This is not a sensational case.

Baidu recently for Vanke's commercial real estate to provide the v-in system, the system has been closed and tested in BBMG Vanke Plaza online trial, designed to use large data analysis, enhance customer experience and help store management. This is the internet and big data rob the market research consulting company's job success stories.

Baidu robbed the research business, seemingly more money Vanke is actually in the calculation of a smart account. According to Vanke commercial real estate department in charge of the statement, they have consulted a lot of research companies, do a shopping mall kind of research report will cost 1 million-2 million yuan. With the use of Baidu's large data analysis system, the cost will be diluted, the first development costs may be higher than the conventional market research, but the late research more times the cost will gradually reduce. On the scale, the average cost is at least 10 times times lower than the traditional industry cost, even a hundredfold is not possible.

In the next traditional industry cycle of change, data resources will become an important and even core asset composition. Data, is no longer a simple report data, but to search, location, map, APP, management system and other channels to establish a large number of large-scale, full sample, Dynamic Data. Once the enterprise mastered these large data, then the life of the consulting company is basically no longer exist, the traditional empiricism can not be standardized with the large data analysis ability to confront.

Consulting companies, the future of the rice bowls will not be so good, especially in the market research-oriented consulting companies, the future will be directly affected by the Internet platform's large data advisory capacity of the impact, and enterprises in the data analysis and decision-making capacity will be strengthened.