Nowadays, online education has been fired, Baidu, Tencent and many other giants have entered the online education, even some traditional schools have begun to dabble in the meantime. Pay attention-will online education replace traditional education?
Online education, through the use of information technology and Internet technology for content dissemination and rapid learning methods, through the network across the space and time distance, so that excellent education resources to share, has been expected.
China's online education market will surpass 160 billion in 2015 (with higher Education and vocational training), according to Iris. Some people in the industry predict that the future of China's remaining universities may not exceed 10. When all university courses can be disseminated through the Internet, and all university resources can be shared through online education, then "equality in education" will be in sight. This kind of education mode, to improve the national cultural quality, so that all people enjoy a high level of classroom education, undoubtedly has great social significance.
Investment bosses have tried water online education
China's online education started in the 90 's, with the development of Internet technology and social progress. After 2000, the breakthrough development of Internet has brought subversive innovation to economy and society, and education has revolutionized. Some insiders point out that although not too late, but online education is really hyped in 2013, when entrepreneurs up to 300-500. Since then, a large number of men and horses began to cut into online education in different ways.
2013, Baidu, Alibaba, Tencent have launched their own online education products. NetEase, Sina, 360, Jinshan and other Internet enterprises followed. This year, the new Oriental United Tencent set up online education company micro-learning tomorrow, once triggered the education industry shock. Not long ago, in Beijing Haidian International students Entrepreneurial Park in Beijing, the business incubator also launched an online education start-up camp, claiming to provide free training for students, but also for half of the students will provide at least 300,000 yuan "venture capital."
Capital market is the most sensitive market mechanism and market system. The online education group has become a target for many listed companies because "it conforms to the transition economy and is a green environment-friendly service production industry," said Xun Zhijun, director of the Cufe Zhongcai Park Education Development Center.
Online education pushing traditional education reform
Because of the disadvantages of traditional education, people are looking forward to online education based on the internet can "equal" educational resources.
Xun Zhijun says that learning requires face-to-face contact with the teacher, communication, and accept the teacher imperceptible influence, this is the current online education is difficult to do, and traditional education after thousands of years of precipitation and inheritance, especially the famous university has deep academic background; the status of traditional education is deep-rooted and will not be washed away in the short term. But he also pointed out that the traditional education needs to seek its own reform, and constantly improve, with the times. "With the Times to include online education, online education itself is a scientific and technological means of education." Now we advocate life-long education, but by time and space constraints, many people can not go back to school to participate in cyclical, fixed platform learning, and online education to break through these restrictions for continuing education and further study provides a basic support. ”
China's implementation of "a lifelong" college entrance examination system, many candidates are not interested in their own professional, but Internet learning can change this fate, supplemented by other professional courses. According to reports, the United States nonprofit network Open University, "People's University" (University of the arranges) early this year received the United States Distance education and Training Commission authorized, will be completed online courses and pass the examination of students to issue a formal degree certificate.
"Online education promotes change in education, but it cannot replace everything," Xun Zhijun, who concludes that future online education is likely to be tied to traditional education.
Online education requires solid industry skills
The online education is in a good development opportunity period, "the market is big, cheap, the technical condition also can satisfy, its development space and time is infinite", Xun Zhijun points out, the online education is a blue sea market, has the huge market space to expand.
While online education is bullish, online education is not an industry where everyone can get involved. New Oriental founder Yu Yu believes that the general direction of online education is good, but the internet's infiltration of education is a slow process.
Feng Wen, a senior investor, points out that online education is an area that is more complex than electricity, internet finance, group buying and all the industries that have changed because of the Internet, and it involves many disciplines, such as pedagogy, psychology, sociology, statistics and so on. Those who are ready to devote themselves to online education need to study the laws of education in depth, and it is difficult to make breakthroughs in this field without a thorough understanding of the laws of education.
"Is the future of online education a major cancer attached to a causative agent or will there be a push to reform the education system?" At least for now, some educational institutions have surpassed the level of public education, and it is hard to deny that these institutions will not reverse the reform of public education. "Beijing Four Chinese School principals Liukaichi that the future of online education will be diversified, personalized, intelligent, line offline, large data, mobile and other direction."
Feng Wen said that vocational training will become the general direction of Internet education, there are huge opportunities in every market segment. For example, the use of the Internet to carry out task-driven, through the online process to complete all training, directly can develop professional experts. "I see a project," The old accountant hands-on teach you to do accounts, "a year's sales revenue reached nearly 20 million. With the shortage of skilled talents, the future vocational education will usher in a bright era. ”
Online education opportunities and challenges coexist
Although China's online education has gone through more than 20 years, it is still in its infancy and is still exploring the most suitable business model. Liukaichi, President of Beijing School, said that the online education operation model is based on two kinds of thinking: one is similar to the Beijing four Chinese schools such traditional mode of operation, one is based on the internet thinking business model, through the establishment of platform or tools to form influence. At present, the evaluation dimensions of online education websites include content design, instructional design, website design, network teaching flexibility, technical support, teacher support, student interaction and so on, every aspect has the development. "Whether to create space, the key depends on the thinking of entrepreneurs." "Liukaichi said.
Liukaichi admits that as internet companies intervene in online education, Beijing's four-Chinese schools are also looking for change. "Although many schools want education reform, it is hard to push it in practice," says Liukaichi, who believes that teachers are more confident in their own experience in teaching traditional basic education in the online world.
"Online education and traditional education will one day be deeply integrated." "Xun Zhijun said. But he also pointed out that although many colleges and universities (including Tsinghua, Zhongcai) are engaged in online education, but at present, on-line education is a simple grafting of traditional education, there is no depth of "chemical reaction", basically still two pieces of skin. "To promote the combination of traditional education and network education, we still need the top floor design of the central high-rise." ”
(Responsible editor: Mengyishan)