With the development of Internet and mobile Internet, the size of Chinese netizens and mobile netizens is growing rapidly.

With the development of Internet and mobile Internet, the scale of Chinese netizens and mobile netizens is growing rapidly, the internet has penetrated into people's life unconsciously, and the O2O mode which can connect the line to the online business has also made great progress. Not only the Internet, mobile Internet enterprises vigorously develop O2O business, traditional industries such as catering, tourism, retail, domestic, wedding, mother and child industries are in the layout O2O business, mining new customers. It can be said that O2O has become a new nuggets for the participation of many industries.

Analysis of O2O business model

The purpose of O2O is to direct users from the line to offline consumption. In the development of China's internet industry, O2O business has already begun to develop, Ctrip, where the online tourism companies to provide the similar services, the previous two years of hot various group buying sites, is also the practitioner of this concept. Now, in the premise of rapid growth of smartphone users, the O2O mode, which relies on the new elements of two-dimensional code and LBS, has also begun to grow up.

Online Ordering Mode

This pattern appears earlier, one is the online tourism model represented by Ctrip. The user buys the ticket or book the hotel via the line, then can fly directly or stay in the hotel, the other is the online purchase coupon mode. such as online purchase of KFC, McDonald's coupons, offline entities store consumption when the show, enjoy concessions. This model in the early development of the Internet has emerged, the line of the crowd led to offline consumption, to the offline entity store to bring more customers, while allowing consumers more convenient, fast and affordable.

Group Purchase Mode

The advent of Groupon in 2010 has pushed the Internet group buying mode to the world. In the Chinese market, once appeared "Thousand Regiment War" of pomp, group buying mode also will O2O to a peak. Group buying can enable users to enjoy more benefits and convenience, and the greater significance is that the traditional physical store to carry out a large-scale internet education. Group buying enterprises a very important competitive power lies in the ability to push, so in the popular stage, group buying enterprises with a large number of shops have cooperation, including many three or four-line city shops, which gives offline businesses collectively carried out a O2O education, which also for O2O in the future development has laid a good foundation.

Scan two-dimensional code mode

With the smart phone, the application of two-dimensional code has been greatly developed. A lot of business online marketing activity page or activity poster, will appear two-dimensional code, users only need to scan two-dimensional code can get coupons or become members, be guided to the offline entity shop consumption. Convenient for consumers at the same time, but also to the merchants to bring more customers. Two-dimensional code is also widely used in electronic commerce, electric business enterprises in the subway and other outdoor facilities, such as the installation of commodity walls and posters, users see the right merchandise, can be scanned below the two-dimensional code, merchandise success after a single, can directly choose to pay for mobile phone payment, just a few minutes to complete the purchase.

lbs mode

Location-based services will be an important development direction for mobile internet in the future. At present, LBS has become the standard of mobile products, many businesses also began to use LBS services to locate their target users, push their own information. Many map applications also work with businesses to provide lbs services, will be mobile internet users to guide business shops to spend, such marketing is more accurate.

Analysis of core elements of O2O development

Any O2O consumption scene, we can divide it into the following stages: through the entrance to obtain information, consumption and enjoy services, payment, after the completion of the comments and sharing. There are many important elements involved in the process.

Preempt User Traffic entry

The premise that the user traffic is successfully booted to the line is that there is a lot of traffic. Therefore, the flow of the entrance is particularly important. Especially in the mobile internet era, the flow of access has become the focus of many enterprises. BAT three big internet giants that through a large number of acquisitions and capital operation events to layout O2O business, such as Baidu buy glutinous rice nets, Alibaba acquisition of the map, Tencent shares in the public comments. The goal is to create a mobile Internet portal, preempt the user size, and then more users from the line to the line. In the current fierce entrance battle, bat three have their own pattern and distribution, the use of Map life services, represented by the Baidu map and the gold map, as well as the mass media applications represented by Sina Weibo, and the social applications of the micro-trust friends Circle, are likely to become a super gateway on the mobile Internet.

Developing user's mobile payment habit

The purpose of the integration is to create a good user experience, and the convenience of payment in the process is particularly important. In recent years, China's mobile payment has made remarkable progress. With the popularity of Alipay wallet and the development of micro-credit payment, users begin to accept mobile payment business gradually. In the case of micro-credit payments, according to ICTR's online research data, 46% of the respondents were using micro-letter payments. With the ease of use and further security improvements, this proportion will continue to rise.

In the O2O chain, mobile payment is a very important link, which can enhance the user's experience in the process of consuming service. For example, this year a very hot taxi software, users arrive at the destination, only need to enter the password through the phone to pay, without involving cash and bank cards, convenient and quick.

Improve the security of two-dimensional code use

The two-dimensional code plays an important role in the O2O business, but there are still many hidden dangers in the two-dimensional code. According to ICTR's online survey, 30% of the respondents said the two-dimensional code was unsafe and 20% of the respondents who had used two-dimensional code had had unsafe experiences. The security of two-dimensional code is still the core factor to be considered when users use it, if the future of the regulation of two-dimensional code to increase, reduce its use of security risks, two-dimensional code in the development of O2O business will play a more important role.

O2O line Depth ability is critical

Most of the experience for O2O users is done online, and offline resources will be the focus of the next few years for Internet and mobile internet companies. This requires that offline consumption and services should have quality assurance, can not damage the user experience. The line should do as much interaction as possible, online enterprises can introduce the experience to the offline merchants, through the exchange with the offline merchants, enhance the service ability of the business under the line, to deepen understanding of the offline business; offline businesses can also after the user consumption, guide users back online for comment sharing, expand influence.

O2O Future development Trend conjecture

O2O is still in the early stages of development, the industrial chain in all aspects are still exploring. The future O2O development trend, or have the following three points.

First, the line under the common development. O2O future development of the core of the key is the line under the common development, online guidance to improve services under the line to help on-line understanding the user needs, the user on-line on-line experience unified.

Secondly, representatives of regional O2O Enterprises appeared. O2O offline business has a regional, each enterprise in each region's ability is different, want to do a covering the whole Chinese market O2O Enterprise is not easy, deep in part of the region is easier to make achievements, the future is likely to appear a number of partial regional representative of the O2O Enterprises.

Third, O2O or will change the traditional industry pattern. In the O2O of the trend, there will be a number of emerging enterprises, with rapid learning capabilities, the use of O2O characteristics to develop business. And some traditional enterprises, still stay in the traditional mode of business thinking, or did not find suitable for their own reform, and finally in the tide was eliminated, the traditional industry pattern was changed.