Write to mobile news client

Text / water life

That said, I was just starting to write reviews or starting last year with Tiger Read's Mobile Reading Sharing. It was just a year since I started to focus on mobile news clients. Usually receive much information, a variety of news clients have not left, unwittingly actually become a deep user. In the past year, mobile news products have become popular, triggering frequent moves by entrepreneurs and giants, and I have some thought and prediction on the sidelines. Now write it out, as an account of yourself, can be considered a job for the tiger smell it.

A year ago, we think news client is the blue ocean of entrepreneurship. Facts have proved that the giant quickly entered the market after the establishment of entrepreneurial products unparalleled advantages. Four of the four portals produced by the portal have billions of users, plus a headline today, which has long since taken off the second tier.

Once, the comment lion told the product dog that pop-up windows will disturb the user. Facts have proved that the more active the populace more active users, a week no movement, people unload you.

What happens to the news client in the future? I can not predict too far, but within six months to a year it may turn out to be like this:

Technology can not replace editing

News client appears to be a content integration tool, in fact, the fight is still popular. It meets people's needs for information and also caters to people's expectations of information. Now the situation is that most vendors believe that through technology accumulation habits allow people to see what they want to see. However, what people often pay attention to is what they really need? Just as Schopenhauer thinks bounty will bring boredom, so does the recommendation based on custom, which is no longer developed here.

In addition, more and more sources of information, microblogging, circle of friends, knowing, watercress, and even the "secret" can be seen as a news source. At this stage of technology crawling news sources is still quite fragmented. Users want to see the complete and accurate description and evaluation of the incident.

In both cases, the news client still needs an editor to extract the content. Of course, editors need to be more sensitive to the news and more capable of discerning people. They should be able to identify the families of their clients from their social networks and have the ability to hand over friends who exploded. Oh, there are friends and friends.

Giants will monopolize big events

In the future, the information will no longer be free. News sources for money, news sources interface also money, giants admission is bound to be a large-scale activities monopoly.

For example, the World Cup will be here soon. CNTV took the game sole proprietorship, Netease signed Spain and Brazil along with a group of celebrities exclusive coverage, Sohu has also drawn a group of domestic stars to entertain, start-up companies can only stare.

Imagine, by the time the user is faced with intensive tips message will have the following reaction:

CNTV: You are watching the game already can see it!

You: Ok, look later!

Netease, Sohu, Tencent, CNTV: The highlights of yesterday's game has been downloaded Oh ~

You: Ok! Look on the subway!

NetEase: Spain's exclusive news here! Baggio's exclusive comment Oh!

You: Okay! Come!

Sohu: Here are the appearances of playing Nan Nan Oh ~

You: Ok!

Business APP: Our content and they almost hey ~ and no exclusive oh ~ no video yo ~

go away...

Take Netease, Brazil and Spain to seize the exclusive, plus a star interview, it can achieve the portal, client, e-mail, easy to believe multi-platform interaction. First with the exclusive news to meet fans, and then use the fans around the crowd radiation, and ultimately pull the client downloads.

The entrepreneurial team, in addition to bother on the operation, the contents of the area will be retreat. This withdrawal on the withdrawal of the user, quit the ads, retreated the path of development. Entrepreneurship team, if you have not found the area of ​​expertise, then really have to be careful.

Sectoral linkage is more important than platform linkage

Or take the World Cup as an example. In the coverage of major events, news products not only make use of people's hunger for information, but also make use of people's psychology of showing off and pursuing identity to try their best to spread their own news in all channels and eventually push up the news The number of clients. This not only requires the ability to buy exclusive content, but also requires editing and selection with the tendency of social communication, but also the public relations department to shape and packaging content. Linkage in the platform, the linkage between departments actually more test skill.

Do not have to be a community

There have been entrepreneurial products that they can rely on "community of interest" in the giants survive, but now they are flies. It is true that products with social attributes are more likely to retain people. However, news is a FMCG, and reviews are its appendages. When people encounter God's thread, they do not want to know who said rightmost when they see God. For the media, good reviews inspire a new article, but the commentator's identity is not important.

In the news client, comments and comments have been able to create an atmosphere of exchange, it is not necessary to superfluously create themselves as a social thing.

Possible subversion?

Imagine if the news client appears on the television? When we want to see the news, we open the news client, use the voice and gestures to select the topic or "Just look," Long video and the selected Weibo scrolling message Also appears on the screen. No TV station. The news client becomes a "content integration tool" that shows you information from first-line reporters, production teams, social networks, historical sources, and themes based on your accepted habits.

Now look at some nonsense, but there are indeed manufacturers have begun to try. This subversion across several industries is really exciting to think about.

And more opportunities?

Some vendors are trying to content to the public WIFI, airports, railway stations these places spread, as the content provider, to fill the user's information needs. At the same time also create more advertising opportunities. The future of advertising is still the main source of revenue for information products, with more information output and more revenue. Where else is the news can appear?