You think Microsoft is doing charity? In fact, it's the next big game.

What is white space? White space is part of the spectrum of wireless communications, which is used to create gaps between the different spectrum that have been used to prevent crosstalk in two channels.

Why does Microsoft do this? Is suddenly full of moral integrity is about to overflow, so to charity is still in the third world of AH-san? Or the new Palm Mennadera can't wait to homecoming for the benefit of the homeland? No, Microsoft hit the day of birth and Integrity said goodbye, Nadra to serve his hometown will not play the banner of Microsoft, even if he wanted to play, Microsoft's board will not agree, the reason for this is strategic.

After Nadra stage, new atmosphere, proposed mobile first cloud (mobile priority, cloud first). Under the guidance of this idea, Microsoft makes some changes, the income is good, the financial results are good. Wall Street shouts Microsoft Long live. Microsoft shares a high price, the market value of the reverse hit Google. Everything is fine, at least it looks beautiful.

However, the light does not look good enough, Microsoft also to give investors and their own new and powerful imagination space, but also to use the action to prove that the brilliant financial results is not a flash, not a mirage, there is continuity, so as to ensure the market capitalisation of Google, sitting in the scientific and technological second position. The Internet connection for India is what Microsoft is showing. The goal is to "cloud" the concept of being on paper that is about to be put into reality-"today's science and technology and it are fully in agreement with this concept, and see the cloud on the future economic and social influence" (from the top of the wave), to explore new markets. "

This is consistent with the "cloud" characteristics, on the Wall Street, under the worthy of Microsoft, the middle of their own professional ethics.

What characteristics?

The cloud is new technology, unlike traditional technology, it does not have to consider the size limit, just want to scale effect is good. Traditional technology, such as automobiles, although also has the scale effect, but not the bigger the better, big to a certain extent, then will lose money, if the big down will lose a splinters. The market is not unlimited, the traditional technology product segmentation and many, different functions, different price, even the same price, the same function of the car there are countless subdivisions, there are sports, fashion, business, and so on. Now, is not the car just popularized that time, Ford's T-car sold all over the dale, Volkswagen Beetle into the tens of thousands of households, a certain model of the car can only sell so much, up to 5% more sold. If it were to yield more than this number, it would not be sold out. Mature markets do not fluctuate more than 5%. If you can't sell it, you'll lose a lot of money, the cost of the car itself is not low. Opening up the market looks good, but it is also limited to looking. For example, Ferrari into the Indian market, it wants to rent stores, maintain stores, training and maintenance workers, marketing and so on, have to spend money, need to sell 50 units a year, or 60 can be flat off. Can the Indian market sell 50 or 60 cars a year? Make a judgment not to shoot the head, need data, need research, need to consult. It's a lot of money. Consultancy fees are never cheap. The most unacceptable thing is that spending this money does not mean that Ferrari will be on sale in India.

The new technology is different from the traditional technology, the development process will also spend a lot of human and material resources, even more, can be the product once the stereotypes, can be simple, rapid and convenient shop. For example, Windows, a CD-ROM is the thing to do. How much does it cost to suppress a CD? How does it affect Microsoft to press out 100,000 more discs? Then, like the latest anticancer drugs, pharmaceutical companies suddenly find themselves too optimistic and more medicated, but even if only half of the drugs produced are sold, the drug companies won't blink a wink, because it's not even the case for the drug companies.

Cloud computing, too. Microsoft, Google and Amazon can be very smart: sell off of course good, if not sold, it doesn't matter, anyway, not a lot of money. But if a car company's new product in the life cycle of the sale of only half, or simply add half to him, sold Three-fourths, which is the unbearable weight of life, if the car company has no family, it will only go bankrupt one way. They would rather sell less than sell.

In addition, there is a point. The market for new technology is bigger than traditional technology, because the new technology is exclusive, such as operating system market, only one Microsoft, search only one Google (do not and I mention Baidu and Bing, Baidu everyone knows, as for Bing, if there is no cost of Microsoft's great cause of blood transfusion, hanging life, early die), Mobile operating system only an Android, believe me, there will be no Windows Phone anything, Microsoft's efforts are just dying. For new technology, once the advantage is established, it is almost impossible to achieve a straight overtaking. This is why some people say that "defeating Google is not the next Google" reason.

Maybe someone will contradict me with an apple. In my opinion, Apple is not a technology company, but a fashion company, selling taste, experience, not technical content (I am not saying that Apple has no technical content, but that the technical content is not the focus of Apple).

The first step in cloud computing is networking. Providing network connectivity in less developed areas provides the basis for cloud services.

Cloud services are vast, not just storage, but other services. Google has moved to the server, or cloud, the main functions of many of the apps that were originally running on the PC, such as image processing, word processing, and presentation presentations. Although these features are very kindergarten-compared to the functionality of the software that existed and evolved over more than 10 years on the PC, they have developed rapidly and spread faster than expected. They have been able to provide more than 90% of the functionality of similar products on the PC side, to meet more than 95% users.

Not only that. Cloud services can also provide a function of the PC, anytime, anywhere to share information, anytime, anywhere to understand the work schedule, the company's notice, submit work.

The cloud can do a lot of work that can't be done. Brittany Winger, a 17-year-old American High school student, used Google's cloud computing tools to analyze 7.6 million cases and wrote a cloud-based program to determine the location of breast cancer cells, with a accuracy rate of 98%, much higher than the current clinical level.

There is no doubt that the future is the cloud of the future, the cloud of the world.

So why India? Not South America, or Africa? Nadra, born in India and finished college in India, has a congenital advantage in India. Of course, this is just a reason, not the key. The key is that India has a large population and a good economy, and is likely to become the next China, even if it does not become China, half of China, there is unlimited space for imagination. 10,000 steps back, India will eventually Buthen, not a first-class market, Microsoft does not need to spend too much. As I said before, this is the characteristic of new technology.

It is also important to note that India has a well-developed software outsourcing industry that is closely linked to the US and that it can accept the concept of cloud more quickly and better. It is conceivable that if India's software outsourcing is accustomed to Microsoft's cloud, then they are unlikely to switch to similar functions of Google or Amazon, which is like using Windows after the use of Apple must stumble (many people buy Apple after the operating system to change to Windows is the reason). Habit is the best business loyalty.

At the same time, the emergence of Snowden, the importance of information security unprecedented, the U.S. cloud landing in China is not likely, India is not a problem.

In summary, this is another way to pry open the market, just as Microsoft used piracy to nurture China's operating system market.

Not only does Microsoft have moves, Google also has it. Google allows the world to access the Internet: 1 billion U.S. dollars to build 180 satellites. Google plans to "hot air Balloon" project: 2016 provides LTE coverage. It is obvious that great minds alike.