You're playing Weibo, Twitter is playing with you.

Absrtact: You are playing Weibo, microblogging is playing you. Who is behind the grassroots microblogging of millions of fans? Who is dividing up the famous Weibo accounts? How to make quick money on Weibo? "Entrepreneur" exclusive decryption micro-blogging business and micro-blog power relations spectrum. You're playing a little

You are playing Weibo, Twitter is playing with you. Who is behind the grassroots microblogging of millions of fans? Who is dividing up the famous Weibo accounts? How to make quick money on Weibo? "Entrepreneur" exclusive decryption micro-blogging business and micro-blog power relations spectrum.

You are playing Weibo, Twitter is playing with you. Weibo decorates your life, and you decorate other people's dreams.

According to the "entrepreneur" magazine survey interview, Sina Grassroots meager list of the top 50, half belong to "Fujian Gang", Du Zijian, "Wine red ice Blue" each has more than 10.

"Cold jokes selected"-Sina Weibo grassroots list first, fans 30,915,290,000 (as of April 22, 2011), and the "reference News"-the circulation of the largest newspaper in China. Behind the scenes, Yin Guangxu is a 85-person Fujian, who has a 3-million-fan microblog, excluding "cold jokes".

Yin Guangxu is not a man in combat, behind a huge and secretive "micro-Bo Fujian gang." Angel investors, known as the "King of the Webmaster" Cai (Weibo) is not only Yin Guangxu investors, but also Sina Weibo in control of the number of fans in the first person. A senior personage in the micro-blogging marketing industry says CAI's account controls at least 1/8 Sina Weibo users, while one of Chua's peers tells the entrepreneur that Chua's account has at least 20 million fans.

The second gate faction of Weibo is Beijing's Huayi Media Technology Co., Ltd. they are said to have the top 50 Sina grassroots microblogging 15, the boss is a stray singer, engaged in beauty pageant activities, claiming to be able to "destroy a group overnight" Guizhou Strange man Du Zijian. Angel investor Shire (Weibo) has teamed up with the blue-cursor PR company to subscribe to 2.5 million yuan for a 24.5% stake in Huayi.

"Wine red ice Blue", real name Xiaojunli, single mother, once well-known webmaster, is now the founder of Yangzhou Mountain Ruzod Enterprise Management Co., Ltd., the third Gate faction, the general Rudder Yangzhou, active in the Yangtze River Delta, control "global Fashion", "Love words" and so on more than 100 accounts, Its number of fans has exceeded 7 million.

Silently, the most powerful three-door faction in the micro-blogging world has been formed. If you like, you can understand the three major marketing groups, or three major media groups. Their power and influence are beyond your imagination. The so-called "Onlookers change China", 2009 China Weibo users 8 million, 2010 up to 125 million, and more than 10% per month faster growth. For "micro Bo Fujian Help", Du Zijian, "Wine red ice Blue" These three gate faction, Micro Bo is a secret business, Micro Bo is a brand of marketing, Micro Bo is with the Devil Faust Trading. When China's microblogging platform has not yet found the direction and profit model like Facebook or Twitter, they have downwards side yiqiu.

They are the most powerful people in the micro-blogging arena, they are grassroots bullog manipulator, they are "Weibo on the Chinese" peculiar miniature.

Xiamen Turning Point

Many years later, Weibo may be updated by the technology eliminated, "cold joke Select" will also remember that April 8, 2011 in Xiamen, the first China Weibo marketing conference will become a turning point. He accepted the "entrepreneur" magazine interview, "Micro Bo Fujian help" show the flesh, those hidden grassroots bullog since then exposed in broad daylight.

Why should the first China Weibo marketing conference held in Xiamen? BEIJING, Shanghai, Guangzhou, Shenzhen and other domestic first-line cities are not the most micro-bo users, Enterprise Micro-bo marketing demand the most intense place?

Sina vice president, Sina Weibo division general manager Peng Shaobin told me, "in the Sina grassroots microblog rankings, the top five of micro-blog In addition to Veggieg (song Faye Wong's microblog, fans 2953966), the remaining 4 operators are Fujian people." "Angel investors, the king of Stationmaster, 4399 company chairman Cai wins very proud:" Fujian has been and micro Bo have predestination, celebrity Weibo first is @ Chen Yao Grassroots micro bo First name @ Cold jokes selected are Fujian people, the first micro-BO marketing conference also in Xiamen. ”

The 4 micro-blogs are "cold jokes selected" (Fans 3091529), "wonderful quotes" (fans 2057299), "Twitter comedy rankings" (2033585 fans) and "We love to speak cold jokes" (fans 1673084). If you often go on Weibo, especially Sina Weibo, it's hard not to know these 4 interesting Weibo accounts, but we want to tell you that these accounts have commercial value and are related to Cai wins.

Close to Cai wins people told the "entrepreneurial", "cold jokes selected" and other grassroots bullog operators are lurking in Xiamen Software Park CAI wins office building. In mid-March, when we visited the "Wine Red Ice blue," she said, Cai won the investment and the purchase of grassroots micro-Bo controlled by a conservative estimate of 20 million, is the microblog of the most powerful faction.

You don't have to be surprised. "Wine red Ice Blue" is also not simple. The hundreds of accounts she runs on Sina Weibo have more than 6 million fans and topped 7 million in April. The "Global Fashion" (1200624), which ranks 15th in the grassroots microblog, is under her umbrella.

In the April 8 microblogging marketing Conference site, we also saw Beijing Huayi founder Du Zijian. He's the guy with the gray hair and his mouth open to talk to you about "quick gram" Weibo and "answer" marketing cases. It has been predicted that Du Zi has controlled at least more than 5 million fans.

Broadcast to Tencent Weibo

Unlike the "Wine Red Ice Blue", which is eager to succeed in business, CAI is clearly more cautious. He talked about "Weibo developers" at the microblog marketing conference. April 8 After lunch, he briefly talked to us a few words.

Before accepting our interview, he forwarded a microblog on Weibo and commented:

@ Cai: Internet is the most annoying is too many account password, this is not in line with development, the future will only form several large platforms, users need only an account.

@ Wang Daya: #微博营销大会 # said in the future, an ID throughout all applications is kingly. Rational！ Text forwarding (506) | Original comments (167) @ Cai

April 8 11:20 from iphone client forwarding (411) | Collection | Comments (350)

Cai used his mouth to "fan" to say "powder West" Xiamen Mandarin to us, "First of all, I clarify a point, don't say Du Zijian, don't say Cai, don't say any one person, is Sina itself cannot control Weibo account." To make an inappropriate analogy, if you can control the entire microblog, then it is the head of state, which is so powerful? There are hundreds of thousands of people on Weibo, how many people can control it? ”

"What is the relationship between cold jokes and your selection?" Did you buy it? I asked him directly.

"No, he (Yin Guangxu) is a child ... You want to understand, why do I do webmaster net? I helped hundreds of, thousands of sites, and some is hundreds of thousands of investment, I have no share of money, on the pure help, this is Cai wins, (this is) why so many webmaster admire me ... Cold jokes selected, there is a chance you can interview him, he is seriously doing micro-blog content, I feel good, I am willing to help such people. ”

"I heard he went to your software park to work?" ”

"Misunderstood, the house was bought by my company, I can rent to him." ”

"Is it very sensitive to say who controls the Weibo account?" ”

"Not sensitive, there is no such story ... Microblogging marketing and I have no concern, I do not participate in, do not pay attention to, CAI is angel investors, I will only vote for some projects, as I personally put micro Bo do so well, it is because I personally have the ability, is this. ”

"It is now certain that, first of all, you did not buy Weibo accounts; second, at least you are not ready to use these accounts to do commercial things?" ”

No！ ”

"These two are certain?" ”

"OK. ”

Isn't it a great thing that we don't know why Cai denies and controls millions of fans? A few hours later, we met Yin Guangxu.

Yin Guangxu, the most mysterious person in China's micro-blogging world, is the owner of the first "cold joke collection" of Weibo grass roots, while also mastering the other 3 million-fan Weibo accounts.

"I am very afraid of the media, have not received an interview." "Yin Guangxu said," The Barbarian article is very good (refers to the "entrepreneur" 2011 third cover article "Angel Investment First Person Shire", the first barbarian is to vote for us. ”

"Why didn't you vote?" ”

"Wensheng cast. The barbarian was not on Weibo, we let him on. He talked to me, I feel very not active, I can not say ...

However, when the official interview, I put the recording pen out in front of him, Yin Guangxu has refused to disclose half of the investment-related things.

6 o'clock in the afternoon, Yin Guangxu, Du Zijian, Cai and other "Xue Department" backbone surrounded by Shire out of the venue, "China's micro-Bo Lake, the most powerful people of a big party". Yin Guangxu The friend to the Xiamen airport to the taxi, and to the friends who can not personally off a phone call said "poor care."

Well, everything seems too mysterious. Let us from Shire, Cai win two big angel investors scramble for 85 "child" Yin Guangxu start talking about it.

Yin Guangxu is willing to share his microblog business story with us, and he sits in the closest position to the recording pen. At this time, his colleagues are still updating his dozens of micro-broad.

@ Cold joke Picks: "The benefits of short girlfriends" 1. You can hug her and kiss her 2. If she's got a little kick on her back, it's going to be easy. 3. You can look at her in a nice high heels 4. When you look at the excitement, you can carry it to the shoulder 5. Bird, walking together without pressure 6. is always younger than the actual age, old can be spoiled 8. Maintain the fragile nerves of boys (lest they are lower than girls).

The microblogging style, Yin Guangxu, is a typical 85-post child. He was born in January 1986, Fujian Songxi County People, stature is not high, Minnan characteristics are obvious: high cheekbones, eyes deep-set, Chin left a tuft of beard, all over the body with more than 25-year-old mature, shrewd.

June 2009, Nanjing, sweltering, Yin Guangxu in the house with 3 high school classmates, accidentally read an article about the--twitter of overseas new micro-blogging website. Founded on March 21, 2006, Twitter registered more than 50 million subscribers and completed tens of millions of dollars in funding. Yin Guangxu thought it was amazing why a website that posted 140-word Weibo would be so hot? He can't wait to run to the "rice" that claims to have millions of registered users to play (whether Rice is the first microblogging site in China, which was later closed for special reasons). At this time Yin Guangxu did not know Sina CEO Cao Chao has planned to enter the microblogging business one months ago, is in intensive research stage.

There's something wrong with the play. At that time, the top ten of the number of rice account fans not more than 3000 people, Yin Guangxu a night on the registration of 3,000 small accounts, all concerned about their new open main account, the main account of the number of fans overnight soar to the first. "There are too few users, Wang (Weibo) (whether the founder of Rice, and then founder of the United States Group Network) that brother idle nothing to do, sent me a letter letters: Your trumpet has disappeared, your large fans have been I came back, be careful! ”

Yin Guangxu was playing this way because he had started the same type of operation on Douban in the previous one months, and had been successful in the next few months.

May 2009, has "Eat sleep, sleep eat", meditation thinking more than half a year "direction of life" Yin Guangxu decided to convene three high school students to Nanjing together to start a business, the direction is to make a successful watercress group-"We are very creative." Its approach is near "shameless": he and three other venture partners first registered 100 "vest", each "vest" plus 5 friends, the 500 friends will be a considerable part of the "vest" as a friend, the cycle, "with this relatively primitive method, in the middle of the night doing this boring things, and engaged in about three months, In the first place. "At that time, the largest group of watercress accumulated for several years only 150,000 team members, Yin Guangxu of several groups added up quickly reached more than 200,000."

Advertisers quickly look for ads, including the current online shopping Network, "We are very creative" monthly income of 1000-2000 yuan.

That means the beginning of success, says Yin Lai. A year ago, in March or April, he left his college diploma "to the headmaster", leaving school early, relying on credit cards, and at the highest peak, he used 5 credit cards to cash in. Yin never thought he was a good boy. When he was 10 years old, he contacted the computer 15-year-old sina chat room "bubble mm", the middle school almost do not go to class, as a model: can not follow the flow, to have their own thinking ability to do unique people, because this society is not more than you have excellent, but more unique than you. He likes to see Wang Yung-ching, Bill Gates and other successful entrepreneurs biography, the university in one breath saw hundreds, but also to the Internet to see Yu Shivi, kai-fu Lee (micro-bo) and other people's lectures.

From the beginning, Yin Guangxu want to be an entrepreneur, do a big business, he in the "entrepreneur" reporter and his colleagues, students do not feel this is a boast. Now entrepreneurship has been a preliminary success he deliberately talked about a detail: In a recent event, he finally saw Kai-Fu Lee, stepped forward to Lee said, "Before I know you, you do not know me, now you finally know me." "Complacent feeling is palpable.

Yin Guangxu wasn't the first to play Sina Weibo, but it was the best.

August 28, 2009, Sina Weibo low-key beta, "purposeful" Yin Guangxu did not immediately flutter up. On the July 8 before, at that time, the main micro-BO platform rice No, muttering, all have been shut down, few people bullish Sina Weibo, even Sohu CEO Charles Zhang asserted that Weibo is worthless. Instead is the perennial bubble forum Du Zijian, wine red ice blue and other people to become the first Sina Weibo users.

But Yin quickly slowed down, and in October 2009, he signed up for more than 100 Weibo accounts, including the names of successful entrepreneurs such as the founder of Zhou, and certain nouns such as "entrepreneurial Deeds", "Fudan University" and "Wangfujing". He thought that Weibo was a media-only, link and name would be very valuable.

There is no doubt that this is imitating the CAI wins the domain name play. He expects to make a windfall out of business and celebrity Bosera to buy a registered account, but so far there is no result. But you can't say this is completely wrong, Dangdang founder Guoqing (micro Bo) is very active in Micro Bo, Du Zijian had wanted to set up a "guoqing" account "million science" editor Guoqing will account to each other.

(Sidebar: The domain name business in micro-blog can be perfect replication?) At present, there seems to be no successful case, but the name of Weibo account is indeed very critical, especially to highlight the industry attributes, such as "cold jokes selected", positioning is very accurate. ）

Everyone doubts how long Sina Weibo can operate, but Yin Guangxu ignore it. He told the entrepreneur: "The biggest risk is yourself, you have nothing, what risk?" Barefoot not afraid of shoes, why so many grassroots entrepreneurial success? With nothing, and a lot of people in debt, you think you have to be successful, you want to do everything you can to succeed, you have to make it succeed. ”

Sina Weibo registered more than 1 million subscribers in November 2009. In December 2009, Yin Guangxu shifted its focus from a fixed-income watercress group and began to "do" Weibo.

He analyzed, internet development early, joke website traffic is very big; the group of jokes is also doing well; he believes that history will repeat itself on Sina Weibo, registering 10 micro blog accounts with jokes, carrying forward the spirit of the porter, and making a direct draw from each of the major jokes, and making 140-word "micro-blog Body" On Sina Weibo, a week later, he found that the "cold jokes selected" account most attract fans, and then as the main.

At that time, Yin Guangxu in the Watercress management group of users have reached 300,000, and Sina Weibo's most popular actress Chen Yao fan number but more than 200,000, fans more than 10,000 of ordinary Weibo account few. For Yin, this is a tangled moment: one side is the 300,000 watercress users who can make money, while the Sina Weibo is just beginning to be uncertain. He let his business partners continue to run the Watercress group, and himself in Sina Micro-blog implementation of the "powder-adding strategy": With their own microblog account to add 2000 fans, 800-1000 will be in turn to add his friends. The experience of "a night back before liberation" made him lesson wit, "You do things on the platform, you have to consider the bottom line of a platform, which is the reason I am more conservative on Sina Weibo, never do crooked things." ”

One trick or another. Yin Guangxu plus fans more accounts for friends, to find ways to forward their microblog, or let their other 9 account to forward the "cold jokes selected" account Weibo.

(Sidebar: When your fans are rare, mutual powder is a strategy that affects other fans with good content to help you forward and increase your fans, which is equivalent to boosting your influence by contributing to the media.) ）

"Cold jokes selected" Early also encountered bottlenecks, when only 500 fans, Yin Guangxu desperately think, how to break through 10,000? He has studied the top 50 grassroots micro-blogs: What content to say what words can attract people to pay attention to, what the user comment is, to the celebrity blogger steals a recruit--why some bloggers have a lot of fans, and some micro-bo forwarding volume is very large ... Constantly reflect, and optimize their content. But he never thought to do the original microblogging, "self-creation on the limits of their own, the integration of resources to here, what users want to what, this is not the concept of businessmen?" ”

Yin Guangxu is a grassroots micro-borrie the first text and exquisite pictures of the combination of the blogger, "Most of the micro-blog, on a text, without pictures, I made a very beautiful map, the effect is very good, a lot of micro-Bob the main imitation." ”

After adding powder, forwarding, stealing division, graphic combination and other means, January 2010, "Cold jokes selected" fans exceeded 10,000, March to 30,000, into the grassroots ranked top 10, May to a hundred thousand of, to become the first grassroots micro-bo. This is not accidental--Sina Weibo in 2009 11, December batch introduced celebrities, stars, viral spread widely attract users. At the same time, January 2010 Sohu Weibo and NetEase micro-blog has been closed, April 1 Tencent micro-bonnet test, April 6 Phoenix Micro-bonnet test, micro-blog to become China's Internet military battleground. April 28, 2010, Sina Weibo user breakthrough 10 million.

Weibo fan base of the explosion, coupled with a lot of people do not pay attention to the field of jokes, so that Yin Guangxu accounted for the opportunity. However, a microblog marketing personage said, "Cold joke select" is actually similar to the "story" such media, may have a large readership, but not so much value. Yin Guangxu does not think so: "The value of things are not good communication." Micro-blog is not just the media, or transmission channels, to first spread the media, if the media to spread again, it is difficult to find the key points in the initial stage. I am glad that many people have not found this demand, disdain to make jokes. ”

I asked Yin Guangxu why many elite users did not have the same grassroots user success as he did in Sina's strong recommendation. "Why are grassroots microblogs successful?" he said sharply. Because the elite have Weibo after narcissism, only hair their own things, pondering one hours, carefully organized language to send a micro-blog, hair 3-5 a day, it is not our competitors. And the traditional joke site webmaster think micro-blog traffic is not as big as their own site, but also to help Sina to do the promotion, why? Weibo is an unknown market, some of the revenue of the network marketing staff look more short-sighted, will not join. ”

At the moment, Yin Guangxu's company, which has more than 30 employees and has not yet started making money, is busy doing software development based on microblogging applications. Cai said, "I don't need to make that money now, don't you think?" Why are you rushing to make money? Ten years ago, Sina net traffic is very big, can make money? Not easy. Did Baidu make a lot of money 8 years ago? It's not easy, but it doesn't affect them now to make a lot of money. ”

Crazy fan battle: Cash or future?

More and more people are aware of the value of micro-broad account. A microblogging marketing entrepreneur is gearing up, "the reality is that few big accounts are difficult to mix." You have to help me ask them how they did it. ”

If you see these big account ad quotes, you will also "envy jealousy hate". We learned in the interview, micro-Bo queen Chen Yao an ad Weibo bid has reached 680,000 yuan, "the exercise book" tells us, "Every day there are 4, 50 letters demand advertising, high to 10,000." ”

At the beginning of March this year, Du Zijian in Beijing to gather those who have not been incorporated in the 20 grassroots micro-bo "large" meeting, hope that they "pack" down, 60,000 yuan a month, was "package" Weibo account can only meet the Chinese art Hundred Chong Orders. But only two accounts are willing to be "package", including a fan of up to more than 800,000 of the grassroots micro-broad.

"When the big accounts on Weibo are controlled by a handful of people, the price rises are no longer in suspense," said a founder of the Shanghai Company's PR firm. Just as CCTV's ads raise prices every year, customers don't have a better choice. ”

Ai Song, the founder of China Sea, said, "It is now almost a week's price, so that the customer quotes will be stated ' quote effective this week ', one months can rise 30%." "The Advertiser was born of Ai song for the current micro-BO marketing industry is quite emotional, she more value advertising creativity and effect."

@ AI song Weibo marketing do not call micro-BO marketing, change called micro-Bo put it! Everyone has labeled their own publication, then the agency unified purchase of a good, the most PK a discount on which agent, which agent return point higher, anyway, to the end is only a data report, do not study what ROI, meaningless, direct CPC, CPA Good, simple and clear.

(Sidebar: ROI means excellent advertising must have three basic characteristics, namely, relevance (relevance), originality (originality), Shock Force (Impact). CPC refers to the single click Cost, which is the cost of each click of the network advertisement. CPA refers to the actual effect of advertising, that is, the response to the effective questionnaires or orders to billing, and unlimited advertising volume. ）

"These last few months, prices are rising very quickly, and will continue to rise, at least we have the intention to raise prices." "Wine red ice Blue" said. "Sina Weibo fans ranked the top 50 micro-blog accounts, 25 and Cai wins, 15 or so is Du Zijian, 10 is our." ”

In the fan wars, the Matthew effect is obvious: the more fans you have, the easier it is to attract more fans; This makes the existing large size has a huge commercial value, the market parties have a strong desire to buy. According to the microblog marketing circle Personage discloses, Cai and Sina Micro-bo relations close, Sina Weibo inside clear each grassroots micro broad behind the operator, and to Cai Matchmaking. But we have not been confirmed by Sina official for this statement. March 23, 2011, Sina Weibo enabled t.cn short domain name, the domain name before Cai wins all. Some insiders say that CAI may have deeper cooperation with Sina. April 15, 2010 only opened Sina Weibo Cai many times publicly expressed only special sentiment Sina Weibo platform.

At least from the present point of view, Cai to do a great deal of value. According to people familiar with the matter, Cai 2010 2-March began to buy micro-blog account, an early hundreds of thousands of fans of Weibo account only 560,000 yuan can be bought, "Now who sell ah?" He is really a very powerful person, at least 20 million fans. ”

Through the acquisition, CAI has become the boss of micro-Bo Lake. According to Yin Guangxu, he has mastered the number of millions of fan Weibo account number has reached 4, are the cold jokes selected (3.09 million), wonderful quotations (2.05 million), the secret language (1.59 million), Creative workshop (1.33 million), grassroots micro-blog rankings are first, third, six, the total fan volume of about 8 million. Plus has been CAI win solicitation of "fashion Classic quotes" (1.5 million) and its raised "trumpet" such as "Beauty Mito" (690,000), etc., as well as Cai's 3.22 million fans, the official Weibo fan of its operating software, Cai's estimate of 20 million fans should have been less skewed.

Cai's strength makes the industry full of worries. There seems to be no "intellectual property" on Sina Weibo. "You send a piece, it copy one, copy you dead, it is not up?" "There is no company that runs Weibo accounts and dares to hold high the banner of" original ". A senior personage told "the entrepreneur", they easily dare to "raise" the subdivision domain micro-blog account exposure, but also dare not push to Sina's grassroots microblog rankings. He complains that the grassroots microblogging operators have been driven away, "Slowly Sina Weibo is about to become the microblog of Cai ..."

It is not just CAI that is being questioned, but almost all grassroots microblogs that are trying to commercialize operations are widely questioned by the market. In April, I saw the "exercise book" On the Road in Shanghai Auto South Railway station. Ad copy of the "Exercise book" is a rare original writer on Weibo, his style is sharp, text unique, currently has nearly 250,000 fans.

The "Exercise book" is the kind of person who lives in words and thinking, and he says, "Are you saying these people are shameless?" How many times do you think they've plagiarized me? You may not have counted, I calculated, at least 1 million, the number of copies of your things, paste, add together at least 1 million times. ”

For the microblog marketing industry, which is still in the turn of spring and summer, this is clearly not just a moral issue. China Sea Interactive founder Ai Song very seriously, "you now just set up a company specifically on Weibo to help play the copyright, you can be rich, a dozen a." Contact the owner of the copyright, must be able to find, you said that someone embezzled your copyright, you can not fight this lawsuit? We won the Penny, really! ”

Ai Song is a bit pessimistic, the degree of hydration of micro Bo is faster than people think. "I believe that the future of Weibo is not a merger of resources, but that Social media is just beginning," he said. If Sina out a whole station plan, 10,000 dollars a day, the whole station can be seen, I want to buy the whole station visible large promotion, you unless less than 10,000 dollars, otherwise you will not be competitive. I am not big, because I think this business model and core competitiveness is not in my hands, now I have a monopoly of pricing power, but not necessarily in the future. ”

(Sidebar: Look at the mature and regulated microblogging market: in foreign countries, Vitrue operates 2,500 companies with Facebook and Twitter accounts, and 8 of the world's top 10 brands are using Buddymedia to manage their official accounts.) And China's grassroots bullog basically identity is not open, plus V may mean that it will see the light of death. More embarrassing, the more it ranks, the greater the risk of disappearing. ）

Du Zijian declared himself to be another state, "our company is a big customer, the general single is more than 3 million, 3 million below the single we are lazy, small live, dirty work we do not answer." "He's emboldened by the" answer marketing "he has been preaching everywhere," a good network marketing, to the answer on the line. " For example, in micro Bo, I say hungry, this time selling instant noodles, selling bread can follow up to give an answer to how to solve. ”

Guangzhou Shang DAO Women Marketing Co., Ltd. chairman Zhang on Weibo is so record Du Zijian's point of view:

@ Zhang: @ Du Zijian: 1, spread from the Gerber end (the lie said 1000 times is the truth), the answer to the end of the Zhouyi (Zhouyi is philosophy fatalism), marketing to Maslow's End (demand is the beginning of the marketing of the essence of drinking); 2, micro-Bo is now the answer, Baidu know is the past, outdated, no interactive answers; 3, Weibo reconstructs human social relations; philosophy in the interpretation of people, marketing in helping people. Watched him grow wildly.

In December 2010, Du Zijian received Shire investment. This February, Shire told the entrepreneur: "Before I invested in Du Zijian, I pulled the blue cursor (the country's first public relations firm that landed on the gem) and we voted the same money." Blue cursor to Duzik CEO, CFO and other talent, but also the blue cursor more than 750 customers of the microblogging needs of all the Du Zijian company to complete. ”

March 19, the blue cursor issued a notice, to 2.5 million yuan subscription Du Zijian of the total equity of the 24.5%, of which 240196.08 yuan will be injected into the registered capital, 2259803.92 yuan as a premium injection Huayi hundred Capital Fund. Shire the same contribution to the Chinese arts hundred 24.5% of the equity. He said, "I've only been in the 45 days, and I'm up 10 times times, and Shen and Yan are going to vote." Huayi Hundred Create this year if do good revenue more than 30 million yuan, bad also have more than 20 million yuan. ”

and Du Zi built deep "answer marketing" different, "Wine red ice Blue" is more like a micro-blog on the media for the electric business, she and the team do not want to put Bao are on Sina Weibo platform. "The internet has become too fast, and Sina Weibo is still a beta, and it is possible to shut it down any day." Even if you have 10 million fans, you don't know the data of one of the fans. "She still want to power in the field of electricity, raised a lot of" small "with women, fashion-related, she intends to build several women, fashion E-commerce site, will be micro-Bo fan transfer past," Registered user data, this is the most fundamental thing. ”

Ebb Tide, Sina Gold, the domestic several big internet companies are crazy for fans, Micro Bo business and human nature will be like this in the transition of the country, will gradually rational, perfect, become normal, beautiful. As a voting end-user, you pay attention, or don't pay attention to the grassroots bullog, where they are. Since the internet into China, from the forum to the portal, from the vertical to the community, from Web1.0 to Web2.0, has been active in a group of entrepreneurs engaged in network marketing, but to discuss the eruption, drama and influence, grassroots micro-blogging operators will play to the peak.