Zhang Big data to open up a new situation in Yue City

Today's retail industry is in the era of rapid development and change, any retail enterprise organizations want to be in the expert cloud retail market, in addition to quality service, technical innovation is indispensable means. Chaoyang Big Yue City as the capital fashion landmark, the whole retail and shopping experience Center, if you want to further recognition of the market, the fashion retail, catering entertainment, social leisure and customer experience to achieve the ultimate is a must pass way. "To a certain extent, customers don't buy the goods in the store but the attentive service." In the service of good customer each link, we walk in imperceptible promotion big Yue City brand, obtains the customer the brand recognition degree, lets the big Yue City brand become the customer in the mind the choice destination of consumption, "Yue City it information department head Zhang said."

Through "Transaction data" analysis of customer purchase behavior, business sales behavior summed up and deduced the evolution of retail business law, enhance the shopping experience and sales performance is the big Yue City has become the key elements of many shopping venues, but also the great Yue City from the inception of the beginning of the development has been the focus.

At present, Chaoyang Big Yue City settled in more than 500 brand shops, from retail, food and beverage entertainment, life and leisure to children's retail early education and so on almost whole industry coverage, the average daily traffic 6 to 70,000, the purchase rate of 52%, so many brands, customers and sales behavior generated by a large number of data is undoubtedly the Chaoyang city is a hidden value assets, And if these hidden data values are released, and to guide the operation of the Chaoyang Grand Hyatt City, then Chaoyang Big Yue City from investment to operation to promote, will be the perceptual business management experience into a rational commercial means, will help Chaoyang big Yue City Industry benchmarking status more stable and detached.

Led by Zhang, Yue City is continuing along the years adhering to the "data-driven business law" of the enterprise values line forward, at present, to do a good job of data, it information department has developed into a 20-person team, the great Yue City in the retail field of the rapid progress of the amazing development without these market, operation, Business-background colleagues make daily efforts to monitor and analyze customer transaction behavior data, sales data, and retail business status. According to Zhang introduced this is only part of the day-to-day work, in order to better respond to customers, the current big Yue City is carrying out the construction of a new major data preparation project for the next build "E-joycity" E Big Yue City and add sufficient horsepower.

Through to the brand merchant daily operation condition monitoring result, summed up the analysis merchant's customer to stare, the sales performance growth and the decline. General shopping malls may be determined by the subjective sales growth and decline of the business, failed to analyze the reasons behind. But what makes the city unique is that it is through a lot of data analysis that the real underlying causes of these superficial growth declines can be found. Then the right remedy to take measures more scientific to help businesses get rid of the temporary difficulties faced.

For example, they are using the "multi-dimensional large data calculation" to analyze the sales status of the merchant, not only through the changes in the sales of merchants to evaluate the business status of the merchant, but from the total sales contribution, Unit area sales contribution, rental contribution of these three sales dimensions, and the merchant's contribution degree, customer single contribution, Two operational dimensions, as well as merchant brand awareness, rental ratio status, location status of three of their own dimensions of the comprehensive analysis of the score.

Zhang led the data team through the "multi-dimensional large data analysis method" for each merchant in each dimension of the performance of a precise assignment. So they can clearly know the root cause of the changes in the sales of each merchant, which dimension is this merchant's short board, for the Merchant Short Board carries out the accurate and efficient marketing activity, not only has promoted the merchant's management level effectively, also causes the Chaoyang big Yue City to maintain the average annual total sales growth nearly 40% business miracle.

Zhang said that these actual scenarios are through the commercial analysis of large data concepts, the big Yue City sales management system and passenger flow statistics system, car park Flow Management system, member management system and the various subsystems of the merchant to get through the results of the comprehensive calculation, mining the data value, and make the corresponding model to make the business situation and customer patronage and promote the great Yue City shopping experience will become more accurate and effective.

Through these characteristics of the data analysis model, we can find out which are the annual sales hot goods, which are the most suitable for the customer's goods, customer complaints about the merchant and how many customers in the shop, such as the number of transactions, through these data will directly reflect the business decline or growth bottlenecks, So the great Yue City will work together with the merchant to do precision marketing through the above accurate data to attract the target customer crowd.

To the big Yue city inside the settled merchant through the data analysis and service in place at the same time, is also the great Yue City to create its own brand value of a process, with the entry of the merchant gradually increasing, the big Yue City professional, efficient, sincere brand of services for business brands are also deeply imprinted in every merchant, in addition, the great Yue City also through the collection of micro-blog activity, Micro-letter heat, web browsing, as well as the surrounding second-hand housing index, the project subway media delivery price, such as a large number of unstructured ancillary data, and sales changes for structural analysis, in advance to predict the changes in the area of customer group structure, analysis of the potential needs of customers, targeted self marketing, in the minds of consumers to establish brand, Win Word-of-mouth.

In order to enable customers to have a better shopping experience, through years of data accumulation, mining, analysis of what customers prefer brands, more inclined to what level of consumption, when to patronize shopping malls, 2013 Yue City will be through these analysis results, focus on the strength of the merchants to extend to the consumer population and build "e-joycity "The establishment of the e-Big Yue city also shows that Yue City has taken another small step in the retail industry, but in the increasingly competitive online retailing industry has a forward-looking step, for the great Yue City shopping experience to explore the road has added a chip, truly for the sake of consumers of modern shopping malls.

Zhang said the potential value of a large amount of data was released as a gold value, and if the data were to sleep it would be waste. But the former undoubtedly in the big Yue City interior is gradually from the theory to the practice gradual realization.