Zhang Yong has worked for 10 years in the famous CPA firm Andersen and PwC

Source: Internet
Author: User
Keywords Interpretation Day Cat Zhang Yong COO Ali
Tags .mall .net alibaba alibaba group alipay alipay wallet analysis based

Zhang Yong (nickname "Carefree Son") joined Alibaba Group in December 2007, when his job was Taobao CFO. He had worked for 10 years at the prestigious CPA firm Andersen and PwC. After the 2011 Taobao split, Zhang Yong as the president of the company Taobao Mall, Taobao Mall in 2012 renamed as the Day Cat. Zhang Yong as the president of Taobao Mall, he experienced the hit "October Siege" event-October 10, 2011, Taobao Mall issued a new regulation, the adjustment of the merchant's technical service fees and default margin, led to Taobao small sellers protest.

Zhang Yong is one of the most influential people on the issue of what Alibaba is thinking. His business is the cornerstone of the Internet giant. And, since he has been president of the business group, he is also the most directly facing external challenger within the Alibaba Group, and he has always defended Alibaba Group's leadership in China's e-commerce sector. Though not as high-profile as the chairman of Alibaba Group's board of directors, Zhang Yong is undoubtedly one of the most influential people in China's e-commerce sector.

In this conversation with Caijing World magazine, topics involved include the impact of e-commerce on retailing, the future of Taobao and the cat, the Burberry-cat shop, Alibaba's move at the mobile end, their attitude towards micro-letters and micro-letters and the impact of Alibaba's listing on the company. We've sorted it into 40 questions, hoping to help you understand the Internet giant.

1, Taobao, cat and traditional retailers is a revolutionary relationship?

I think we are very helpful to the offline retailer. We would rather be a cooperative relationship than a upstream and downstream relationship. The so-called upstream and downstream relationship is that I bought some goods to you turn to sell to others, but for us, the core point is that through our services, can help retailers or brands to better serve consumers, is the change in consumer behavior, how we help them to serve consumers. I can say, the cat is never a consumer-to-consumer, Taobao is not a treasure, but Taobao all the sellers are Consumer-to-consumer, the cat all the sellers are b2c--we are to help B to serve C, we are not one of them B.

Today the whole retailer's own view of business development, I personally think there is a fundamental change. When E-commerce began to appear, such as five years ago, people's view of it is very hazy, think it will affect the future business development, but still with the existing business, I have this business, and then do a ebusiness. Some industries call the electricity business channel a new route. But what is actually happening today? It is not a new path of physical superposition, but rather it can use the ideas and techniques of the Internet to update the original path into a new form of access. The last thing that electronic commerce brings is more extensive than the sales channel, because it can not only produce sales behavior with consumers, but also can generate interaction and create a connection relationship. This value is very, very large, more than simply sales, because it will help in the long-term business, with the user's connection.

We are not here to subvert an industry, we hope that through our efforts, can provide some value, and ultimately with partners upgrade our thoughts, and ultimately to let their business be upgrade.

I prefer to use a word is digitalize, electronic. In fact, all business today is facing an electronic process. A few years ago we said that electronics and business are unified, there is no business called electronics, a business called business. It is the whole business in the form of electronic, into a new business form. We want to play the role of helping enterprises to complete the process of electronic. The result is to upgrate its business and to provide more value to the user.

2, for the current popular "O2O", Alibaba's attitude is what?

You will instinctively think that "digitalize does not mean you have to help companies to connect online and offline, to O2O ah" these things, in fact, I personally hate to use the word, I think this word is more misleading.

First of all, two o should be an interactive relationship, it is a process of mutual conversion, and secondly, because of the mobile Internet, all things can always be online. Can you surf the Internet in a store? Since you can surf the Internet in the store, you can buy things online in the store. You saw a dress, swept its bar code, bought it, what is this called behavior? Is this an e-commerce or a retail line? In fact, this time is not so important. This is my first point of view. Itself these two o will become an O, line, line is fused together.

The second problem is that, in different industries, the approach of integration will vary. It's hard to imagine spending 1 million on a car online today. Sure you can buy it online, but you still have to have to look after the car and drive. Maybe one day in the virtual space you can have a test drive experience, but in essence many services have to be provided online.

So it should not be generally called O2O. Now summarize it as a word and turn it into something that everyone is doing, it's fashionable, but it's actually too simplistic.

Today, the "double 11" Singles Day has become China's largest online shopping festival. November 11, 2013, Alibaba online turnover exceeded 30 billion, reached 36.2 billion yuan.

3, offline retailers are actually divided into two kinds, one is brand, such as Uniqlo and Gree, the other is a channel, such as Carrefour and Suning. Is Taobao and the Sky Cat to channel business revolutionary?

I don't think so. We do not have a direct relationship with them, because in the end, whether online or under the net, they are selling goods, rather than we are selling, we are a platform service, is to help them to the line to sell things. DI letter, Phone World, grand three of the original line of the enterprise, today in the cat is also very active, why? Because they also want to do online, then I say OK, because I do not sell goods, so you come I will serve you sell goods, right?

Some industries will be the brand directly to sell goods as a feature, the most typical clothing, and some industry channels in the Chamber of Commerce in the sale of goods, because it provides a unique value, so formed a channel brand, such as cosmetics, electrical appliances, mother and child, home building materials. The core problem is that it provides the value of the supply chain integration, the value of the cushion, the value of the fund tray, including the value of the goods judgment, which is the basis of its profit in the whole industry.

I think the whole industry chain itself needs a lot of participation, E-commerce does not mean that is direct marketing, or from the factory to sell to users, the entire channel relationship will still exist, but will be rebuilt.

4, E-commerce will not eliminate the value of some channels?

The connotation of channel value I think it needs to be combed and constructed, but as long as there is someone here who can provide unique value, it is possible to exist. Maybe some of the categories are direct sales, the middle channel are all killed, but there are some intermediate channels still exist, because it provides value. For example, deep distribution, China is so vast, even if you sell online, your physical deliver also need a deep distribution structure system, these distributors are valuable.

5, then why is similar to suning even Carrefour days are far less than before?

The reason is how to follow the footsteps of consumers to embrace change, this is the most important. We say their days are not good, I think the most important reason is the consumer's behavior and habits have changed, and we can follow the habits of consumers to change, to serve him, to change the way we serve. Today, there is no Taobao, no cat, as long as the consumer behavior changes, the Internet generation into a consumer main crowd, there will still be new companies to solve this problem, it must be.

As of the end of 2013, Alipay real-name certification of users more than 300 million, the year to pay the peak number of transactions in Treasure day to reach 188 million.

6, like millet, music, such as new companies, they set up a platform to sell their own products, this will become a trend in the future?

It's hard to use trends to express, I think is one of the schools, hardware and software integration, and then form their own ecological system, the content and hardware better integration. Now the home appliance industry has appeared music and millet, all the home appliance manufacturers are doing internet TV, the problem is the content and hardware.

First Millet because of its products are popular, forming a broad user base. The aggregation of the user makes it possible to face the user directly, but even so, it will still use other channels, because the user is still distributed throughout the Internet, including the various links under the line. Frankly speaking, to us, the core or the user, the user is not with us. Millet own ability to reach a stronger, so its own channel ability will be stronger, but there are a large number of brands, the ability to reach users of their own channels will be weak.

7, similar to millet and music such as the company will be more and more? What is the relationship between them and the cat?

All the names you say are in partnership with the cat, but it's a question of how much of this cooperation is the overall proportion. Now it should be about half of the total, because our market share is about half.

Now the narrow sense of the Internet only accounted for the entire retail share of 8% to 10%, the narrow line accounted for 90% to 92%. Now I am most concerned about the problem, the first is that the overall consumption capacity is still improving, the second in the process, because of the development of Internet technology, the definition of e-commerce is changing. If you follow the original definition, electricity is still a very low level, I think it will reach 20% to 30%, but because of the development of wireless internet, any transaction will become electronic transactions, any consumer behavior can become based on electronic consumer behavior, its share may from the original 30% to higher, May be a 37 ratio, the future should be such a trend.

In this process, what we are going to do is how to help the enterprise to achieve 10:90 from now, evolution to 30:70, and then to 70:30. But it's not that we cut it apart, more lines on the line less, but because the use of electronic means, it serves the user's ability to more powerful, with the user's connection is higher, the user is higher, and finally the whole business efficiency is higher, I think this is the source of the problem.

8, the next step of E-commerce growth, is a simple constant growth or is there going to be a variable growth that you don't know?

The growth of constants is indeed predictable, and it is more derived from category extensions. It's not that the category on this platform is growing, it's the width of the consumer's purchase, because with the convenience and the internet going deep into people's lives and the popularity of electronic payments, you could have bought something online one months later, five times and 10 times. Before using the Engel coefficient to measure total food expenditure accounted for the proportion of overall consumption, the more developed economy is lower, now I borrow it to tell the whole electricity consumption inside how much is the basic necessities of life consumption. My judgment is that this proportion will increase substantially.

There is also an increase, which I think is the growth of variables. It depends on whether we can serve our clients well to complete digitalization. Digitalization the completion of the good or bad, directly determine the variable growth. Now 10% of the total social retail sales in China come from our original definition of E-commerce, and 90% we think is called "traditional business", but because of the development of Internet technology, because of the wireless internet, all the 90% future can become based on electronic business, I call this a variable.

9, Alibaba to do double 11, to give everyone to see what? Or look at the growing numbers?

We never thought to show you a number. The first is a consumer holiday, in this festival, can let consumers have more unique experience, so that participating businesses also have a new experience, I think this is the crux of the problem. The numbers just say that on a specific date, using the Internet means to operate the supply and demand, detonate it at a specific point in time, generating a number. It's just a result, and the most important thing is that the way you detonate is going to change, and that's what we're going to explore.

10, so, how to change?

I think we should leave a little suspense about how this year has changed. And we're 11 a year and never wanted to say what we do next year. Although the company is getting bigger, there is actually an innovative approach. My own feeling, the overall trend should be to help the business of electronic, based on this to create a new user experience, while the category further expand to form a better user experience.

11. How to persuade Burberry to open a shop on the cat?

I did not persuade them to come by themselves. In the entire luxury industry, I admire Burberry, which is a very leading company in digital. When we communicate, there is a lot of consensus on how to use electronic methods to diversify sales, marketing, and user interaction, and they have actually done a lot of research in other countries. We are the Mahouve animal, we are the same animal, I think this is the source of the problem, and not that we are an ecommerce platform, they are a luxury brand. So to tell you the truth, I didn't take the energy to convince. In fact, we will not spend energy to convince who, because persuasion is useless, the key is that they have not figured.

Now many companies include luxury brands, frankly until today still think luxury brand is high-end and scarce, it also wants to use the way of isolation and user relations to maintain the noble, the electric dealer as a similar scourge of things, because it will break me this thing. We all agree that fundamentally users are already electronic users and Internet users. You have no problem keeping your brand tone and brand image, but you have to think about how to use it to communicate and complete brand communication in a way that meets the needs of your users. In the idea of how to use Internet technology to achieve business goals, I think we are in agreement, so we can cooperate.

12, in your opinion, the future of Taobao and cat possible crisis will be?

I feel that the whole platform still needs to be upgrade. How do we make the whole ecosystem in a healthy state, maintain a benign metabolism, evolve in the process, I think this is the vitality of the entire platform. In this process, I think the diversification of Taobao, fun is actually the whole root cause. This source originates from the seller's soil, from the richness of the commodity. We are talking about the product should be products, not that there are 100,000 people selling a same phone, but really 100,000 people sell 100,000 different things, these things, in other places it is difficult to imagine you can find, I think this richness is the root of Taobao.

And conversely, from the user's shopping behavior, how to give users more fun, and not just a shelf, Taobao is essentially a consumer community, how to carry out upgrade in this above, I think is the most important thing.

13, that is not to say, the whole Amoy company future possible crisis is the soil was destroyed?

I think the crisis is, first of all, our innovative consciousness and action can not support to such a rich, diversified goals to achieve; second, our personnel, rules system, credit evaluation system, our entire management atmosphere of the construction, is not conducive to promote innovation, conducive to the development of good new things. In the final analysis, is the triumph, or bad currency to expel good money, this is the whole ecosystem the most basic things.

14, with Alibaba so large volume, how do you maintain innovation? This is a very classic management proposition, the so-called innovator's dilemma?

We also face this problem today. The first is to allow employees to make some mistakes, while giving everyone some space, allowing diverse people to use a variety of thinking methods to try, and pay a certain price. There is no standard answer to this proposition. The whole electric business is an ecological system, in fact, this park is not the ecosystem? There are all kinds of people there, how to let them play their own energy, to do what they are good at, I think this is the most critical.

15. After the "good deal", what is the whole company worth talking about the innovation?

After "Poly", we have a whole business model, including the use of data, or something important for the future, but it may not be suitable for the use of numbers to express. For example, we talk about big data every day, the operation of the whole data and the value of data, how to reflect in the business? Data business is not a separate business, it is not selling data, it is service business. I call it permeability, and the proportion of data used in the business is growing. It may be difficult to form a stand alone for you to see, but it is a very important and fundamental innovation for us.

In the business scenario, we will have some progress on the two globalization and mobilization. I don't want to call it a level of innovation, but there are still some progress. What we see today is that there is always a chance, and the key is whether we can catch it. The core here is human.

16, in the data permeability, what is the more figurative expression?

Visualize the expression, today average per user ID we have 5,000 tags on top. The clarity, collection, storage and use of these labels is a basic service at the bottom.    In the past few years we have spent a lot of effort on this, which is the consumer database. Second, it's better to be applied, and we're doing a lot of things in search, recommendation, marketing, including directional advertising. I think that the above changes in the future is subversive, can make the whole Taobao upgrade. If there is to be another qualitative change, I think it should be such a thing.

17, data analysis is Aliyun doing? Who is responsible for this part of the work?

Aliyun is more responsible for the storage and computing power of the underlying data. But this ability needs someone to use, like it made a kitchen, someone must go in to cook. Recently, we have changed the name of a department. We have a department called the Business Intelligence department, many companies also have, we call the data technology and product division. It is not to give you some charts, tell you how good the business is, but everyone should be combined with a business, to think of their own data products how to design, how to apply in the specific business.

The department now has hundreds of people, as well as a number of senior algorithmic scientists and data mining experts. We are looking for high people everywhere, we need to find the world's first-class talent to do this thing together. But there is no doubt that all the people, as long as he is doing data, see our data are the eyes green light feeling, I saw several. Because to them, have such good raw materials to make a table dish, this attraction is very very big.

18, after beginning to take over Alibaba's wireless business, what do you think of this piece? Did a lot of people ask you this question, you are getting tired of being asked?

Really no one asked, I have not received an interview. My thinking is, we still have to follow the user to go. Everything we do today is a fusion, not a separate consideration of the wireless problem. First of all, we still have to base on the source, E-commerce is the strongest thing Alibaba. Just today, because of the wireless internet, the entire business model and user acceptance will change. PC, mobile phone, TV, the future wearable equipment and other new things, nothing more than a number of terminals, a number of contact with the user's carrier. You can also think of the offline store as a terminal, the package from the Ark also as a terminal. The core is still around the user, not around a device to design, which is my view of the whole issue.

So today I will be the PC Taobao and mobile phone Taobao on the organizational structure to consider. The consumer needs what kind of product, maybe its expression is different in wireless and PC, but its kernel is the same. At the same time for the same group of people, its consumption content is at least relevant, or even the same. And more importantly, the user is switching between multiple terminals. No one is looking at the PC, not the phone, and no one is looking at the phone but not the PC. The probability of a user being on a particular device is greater at a particular time period. Our entire product is designed around this.

19, you say not around a certain terminal, it is easy to understand that is in the micro-letter, because micro-letter is such a strong application of a specific terminal.

Why do we do things to specific micro-letters? We should do things to the user, to the consumer, to the business, rather than to a specific terminal to do things. I don't think it's my idea.

Not that we do not do mobile terminals, we spent a lot of energy to do. For example, what do you do on the phone, and when you go back to the PC, can you continue? Can the next step on the PC to the phone to continue? This is a lot to consider on the phone, but it is essentially centered around the user, which is the most critical point.

20, the mobile phone Taobao will become your mobile phone on the main battlefield?

To Amoy-Bora of course is. For the whole of Ali I think it is also a very important battlefield, of course it is not the only one, but it is very important to contact the consumer with the point at the wireless end of the contact point.

Today's mobile phone Taobao and pay treasure wallet is more important, but the future includes like a gold map, I hope we all want to go ... Because the user's usage and characteristics are not the same, in different occasions, he needs different applications and ways to serve him. Old Horse (Ma Yun) also said, social tools we all want to have, not only he envy, I am also very envious, who does not envy a can have 600 million users of social tools? Certainly envy, but the question is what use do you envy? It's not yours. The key is how we can best play our advantages, but also the needs of users. Why do users connect with Taobao? Users must not be chatting with Taobao to connect, I think this is the source of the problem.

21. What is the difference between the mobile phone Taobao and Alipay wallet in the future in E-commerce applications? Alipay Wallet is actually a very powerful E-commerce portal.

Right. Taobao itself forms a kind of wandering feeling. Stroll is very important, stroll is actually in different consumer content, different business subjects, different themes, different scenes, you can design an invisible but organic browsing path, rather than simply to display something. This is the most important thing Taobao, this is the life of Taobao door.

22, in the mobile phone so small screen, the formation of the feeling of wandering is actually very difficult.

Quite simply, you start a journey, see a product, how to smooth the transition of the user to another item that he might be interested in, to other topics of interest, to other things that might be looked at by people who share the same concerns. I am talking about the design of such a path. It should be an atmosphere, it is not a shelf, it is not a bunch of account arrangement, it is an environment. Of course, this environment has some auxiliary tools, including a search box, there are categories, there are collections, there are some shortcuts to get you to some particular place, but in essence it is a network of paths.

23, in your opinion, such as micro-letter mobile social tools to expand to the electrical business, and such as Taobao itself strong electricity dealers to do mobile electricity, the pros and cons in what place?

It's hard for me to talk about their pros and cons. The understanding of consumer behavior and the understanding of business objectives are our strengths. Here, how we use a pan-social relationship to make such a consumption more likely to happen and more likely to be disseminated, is what we're going to do. But it is not necessarily a social relationship in the classical sense, it is a kind of pan-social relationship.

24, looking back on the March 8 activities, how would you comment?

(Note: Successful building double A net to buy carnival, Alibaba, March 8 women's Day to launch Life Festival, hope to promote the popularity of mobile phone Taobao to seize the mobile internet opportunities)

A very important start. For mobile phone Amoy for the mobile phone Taobao, we would prefer it is a life of consumption of the entrance, not just a shopping application. Consumption is much larger than shopping. We started a new journey in a way that we were best at, that's all. I also told a lot of friends, this year's 38, reminds me of 2009 years of Double 11.

25, the future of the gold map is also a very important mobile portal, it and Ali Electric business relationship is what?

I think our most important relationship is that I provide enough to give it the choice of content, which is the most important. As for the front end of the performance, for the user side of the trade-offs, should be a gold map to complete things. Our site is a daily occurrence of countless consumption materials, how these materials use a geographical relationship with the way to performance, there are some consumer content and geographical relationship, there is no relationship, this is what it has to choose. I will not do it for it, there is no way to let the phone Taobao help it to make trade-offs.

26. Will there be convergence between these mobile portals in the future?

Content may be in different places, but it is important to form a different user experience. Does not mean that this content appears here, it cannot appear there, it is not, but must meet the needs of the user using that end.

27. How do you do not just spread the content into these portals?

I think that's what every business leader to do. Quite simply, it is exaggerated to say that Alipay can put the whole of Taobao's category into the inside, but obviously not.

28, rookie network in 2014 years will do what kind of things? We just saw your Skynet in double.

Rookie, we've been doing a lot of things. First of all, the expansion of the entire logistics resources, including land, warehouse construction, we will take a bold move forward; second, in logistics services products, of course, we do not do logistics services, but we will be with partners to define the depth of some user needs of the process, which we will certainly do, and will do more deep.

29. To what extent is the net now progressing?

I can only say that last year in the expansion of the entire logistics resources, on the land-the elements of the Earth Network is land, or progress very fast. This year will continue and some have been put into construction this year.

30, now tube more and more things, your energy will be mainly in which business?

I think it should not be in a single business, but how to make the value of each business provide unique, and then eventually become a whole, they are an integral part of the overall strategy. My concern is that every business is not going in the direction it is, keyword is not changed flavor-Taobao, diversified, omnipotent Taobao, fun, cat, fashion, quality, brand; Rookie the simplest, in the long run, is not because of the rookie, the entire social logistics or based on Ali's order to improve the quality of service.

This part of the business with each other, need to do a lot of conditioning work, which constitutes a daily theme. A lot of decisions are made every day, but more tactical decisions are made by the team.

31. From outside speculation, moving should be a very, very important part of your work.

Move, of course. Moving is very important, and one of the propositions is how to release the merchant's productivity at the mobile end. This is a big topic, may involve the wireless team, involves the Taobao team, involves our other merchant service team, involves the entire sharing technical team, this question should how solves, becomes a big topic. Including the efficiency of wireless search, how its conversion rate to optimize the promotion, not only involves the wireless team, but also involves the search team. Our wireless team now has 1000 like people. Today, I feel that the problem of wireless, from a matter of importance to how I do the problem, this is the most critical. I believe that no one today does not pay attention to wireless, you to any company, internet companies, even consumer brand companies, are talking to you about wireless, the key is how to do.

32, itself in Taobao or cat on a very strong business, will the past thinking, PC-side thinking to the mobile end?

Both parts of the situation will have, business also has inertia thinking, we will have inertia thinking. The business of inertia thinking is to move the operation of the past, our inertial thinking is the tool to translate our past, only considered the PC, did not consider wireless. So what we're going to do today is to take a look at the user's point of view.

To put it simply, the stores on our PCs have been able to be customized very flexibly, both large and simple standard editions like Burberry. In the wireless our shop customization is not so flexible, and wireless more easily than the PC to generate user interaction, is the interaction between buyers and sellers, this interactive behavior and marketing tool design, wireless end is not enough, can not meet the needs of user diversification. Do you think this is wireless? I think that's wireless. Staring at the client every day does not make sense, the core is to the following these are unblocked, the content can grow out. Every shop is the position that the merchant runs, we give him the tool, let them want to do things to play out, so that can blossom, will have diversity, I think this is our essence.

33, the impact of wireless on the electrical business, you have expected before?

The speed of the past 12 months has exceeded my expectations, but I think the trend is what everyone can think of.

34, is it the biggest impact on E-commerce in the past few years?

I think it is a great opportunity to bring E-commerce. The original touches the user, only in his active online, today you can touch anytime, this is a huge opportunity. See how you can take advantage of this opportunity without disturbing the user and getting the user to get what he wants. This is a very, very big opportunity.

35. Is it possible for Alibaba to produce large variables like micro-letters?

Indeed, for Ali, I think I'm going to try something new, including the Games, entertainment, and Cloud OS we're doing today to try and get some business. I think it is very important that no one disturb, quietly to raise a thing, it is the test of patience, and the dedication of the people who do.

36, like Ali such a strong corporate culture, it will allow a undisturbed things exist?

It depends on whether the person who raised it and the person who did it was more powerful. Any enterprise will always go to a kind of inertia, how do you break the inertia ... This is a luxury and a kind of luck, we have to encourage is such a persistent.

37. Do you have any work to do to try to break the path dependence?

Our business is very diverse now. Under the same big blueprint, we allow different teams to try in different ways, and some businesses actually have several teams doing it in different ways.

38. Do you think listing will be a major change for Ali, including the mentality of employees?

It's bound to be a major change. As long as you go through the listing will certainly, the attitude of managers, the mentality of everyone, including me.

The first change is wealth, because of the subtle changes in the relationship between the employees, the subtle changes in the relationship between the superior and the subordinate, or not the subtle, the essential change, and the second is the inertia. Some people may think how to bask in the sun, there will be. In my words, it is important for those who are willing to continue to work for the future to really give them space to develop and let those who are willing to bask in the sun go directly to the sun. It's important to be able to make long-term decisions and investments in this kind of pressure, even if it affects short-term performance, which is what we need to do.

39, the Mobile Electric Chamber of Commerce to cultivate a group of new similar to Amoy brand company? Or will more let the previous electrical goods card get a new path?

I think there will be a group of companies that are good at using mobile devices to interact with users. But I insist that PC and mobile are through. When we come to the analysis of Taobao, the top of the day cat shops, these businesses without exception to move accounted for a far higher than the average level. It's excellent not only in the supply chain, not only in the establishment of the brand, more important is its grasp of the speed of new things, can the advantages of the PC for wireless, it is good for many aspects.

From a brand, it is difficult to appear a consumer goods brand, other things do not good, just because the mobile end is good. But as a service industry, it is possible. The mobile end of E-commerce should be beyond the concept of selling goods. From this point of view, I think there will be more pockets shopping, beauty talk, Mushroom Street in the whole market today, they will be greatly magnified in the mobile end, and very diversified, but they may not be a consumer goods brand.

40, in addition to mobile phone this terminal, in other terminals you will have what action?

We're going to be spending a lot more power on TV and the family this year, including boxes and internet TVs. Of course, our own box (the Tin-cat box) will continue to do.

Journalist | Li Shang Editor | hou

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