"Zhou: My Internet Methodology" new book launch

This morning, "Zhou: My Internet methodology," The new book Conference was held in the first ballroom of the Renaissance Beijing Capital Hotel.

In this book, author Zhou first narrated his own Internet view, product view and management thought, clarified the essential characteristics of Internet products and the new trend of internet era, enumerated the practice and application of subversive innovation in reality. The book is the first to decrypt 360 of the product cheats and profit model, at the same time, in view of the current traditional enterprise Internet transformation Anxiety, also put forward a set of system solutions.

"After reading can not succeed, but will be in a correct starting line," This is also the beginning of the author's introduction to the title, read also probably understand the internet now play, but also understand the so-called "internet thinking" this hot to the nausea of high-frequency words.

The book talks about his "free" mode, also finally understand that he will choose to sell this form of the public book, the lowest grade is even the book with a 360-chi key, can not deny that I bought this is to take advantage, because the book I will certainly buy, and now there is a lot of things to send why do not start. This, however, is a trend that he describes as a hardware 0 cost. Electronic equipment will be "free", at the cost of sales, for the flow of the entrance and bring revenue. The most specific example is the assumption that Amazon does not lose 50 of the selling machine, but can exchange for 100 users of the shopping, it is also earned.

Below is the Douban "Chao" to the main points of the book:

1. Users will not care about your seven functions, eight characteristics, as long as there is a function can impress him, can solve its heart pain, or scratch his heart itch, then you may gain the user's trust.

2. Do not give users talk about how many fellows your company, how many thousand people plan, how many experts, how many doctors, your products have used many fancy technology, most people will not care. The most obvious is that the number of comments under this technology news is almost 0.

3. You made a new product, and then you said to the user that I used the most sophisticated deep learning technology, through the use of artificial neural network simulation of the hierarchical structure of human cranial nerve to achieve more efficient and accurate recognition, they do not care. And when they use a picture software to find themselves and the similarity of Byj as high as 90%, they will send a circle of friends, Hair micro bleomycin to promote the software. Although this product has a typical one-time characteristics.

4. The user is always the first, the old Mao may be right, deep into the masses seems to be indeed a "magic weapon."

5. Do not try to plan selling points, clamor for the sale (publicize your seven functions, eight characteristics). Just one question, does the user feel "cool" when they use it?

6. The user will not care about your operating system into a variety of dazzling cloud technology, and when the boot time suddenly dropped to 8s, they may be pleased Big Pu Ben, praise, Word-of-mouth so established.

7. You don't even have a world view. Similarly, you do not even win the trust of users, where to talk about the pattern, talk about the layout, talk about the confidence platform? Stop talking about the right nonsense and be pragmatic.

8. Talent Training Project "5-year cycle, the weekly investment in training funds 5000W, two yuan academician to mentor, and eventually cultivate 100 jobs" strategic planning reduced to a laughingstock, jobs is not planted. Million accidentally raised, please remember Qi Baishi that sentence "Learn my life, like my death."

9. We shout innovation in our mouths, and when it comes out, we start to criticize it for its value, and then suppress innovation. Once successful, he knelt and licked it for God. Please be more tolerant of heart and principle.

10. True innovation is subversion and destruction. Google does not have much of the core of the communications industry patents and technology, which does not prevent it to the low price of the former communications Empire Motorola buy, after the patent drained to Lenovo; Nokia's experience is the same.

12. The user is the core, the product locates the tool which solves the problem for the user. So be sure to focus on these questions: what's the problem (serious, general, one-time, is not a problem at all, how to solve (one-click or like Nokia in order to apply for a developer account of the relationship between the first half of the time to install a software and to understand the software signature makes people have an additional psychological burden).

13. The Internet allows consumers to have more right to know and choose, so that the information more symmetrical, traditional one-time mode of thinking no longer applicable. After the product is sold to the user, you begin to deal with the user formally.

14. Focus on user experience, details determine success or failure.

15. In the use of your products, do not let users think, do not let users tangle, do not let users have psychological burden. Multiple stations from the user point of view.

16. The function of the product can be divided into strong demand and weak demand.

17. Three assumptions that are not necessarily correct in product design: First, assume a certain function, the user must be required; Second, assume that a functional user must know that it exists; third, assume that the user must be used in accordance with the design.

18. Be thick-skinned, don't be afraid to scold, have strong mind to listen to advice, don't have glass heart.

19. Don't try to turn a successful experience into a system. There are many factors involved in success, and the same experience may not be successful again.

20. The Internet, as the creator of value, is first and foremost a destroyer.

21. Products to the user to form a strong awareness and perception, commonly known as Word-of-mouth.

22. When the product gets a huge amount of users, its marginal cost will tend to 0, and then through advertising or services to make money, you can create a new value chain.

23. The basis and core of any business model are products.

24. Business models include product models, user models, promotion models, and revenue models.

25. If you are far away from your users, your value may be marginalized in the value chain.

26. Online gaming is more profitable than drugs (it seems that the sensory pleasure is not as good as the "self-worth" sense of achievement)

27. Small steps to run, fast iterations, quick feedback.

28. With the Internet, many traditional market tools will change. For example, the film as a product, the film to obtain market feedback, Zhang Yimou's practice is through the screening, collection of film critics, such as six standard links and processes. Guo's approach is to send a micro-blog, direct analysis of the following tens of thousands of comments can roughly know what the audience want to see, then put in the end of the film as an egg. Both efficiency and cost, the latter has a huge advantage.

29. Innovation is not just inventions, but also innovation in business models and experience.

30. The essence of business is the release of human nature, it is best to make the user experience simple to the extreme.

31. The interests of the injured must be not enterprising, the company of the rut.

Finally can not deny reading Zhou Two, indeed he quite admire. Although a lot of people scold him rogue, but apply Now "after" the most popular lines: "Children are wrong, adults only talk about pros and cons." As he said in one of the chapters: "Many product managers are hard put up with the advice of various users from the market, normal feedback, malicious attacks because they don't have a rough heart." So be heartless. Sometimes I feel that I am also heartless person, others scold me more, I also used to. ”