Online Marketing

On the internet thinking of the discussion, unknowingly has passed a year, produced a lot of keywords. Below, we separately from the essence, the product, the business model, the marketing and the management and so on 5 angles elaborated the Internet thought, this article reorganization mainly is the marketing domain key word. The traditional economy of the fans does not pay attention to the fans, trading is a direct process. Enterprises tell customers, their products have what function, customers pay to buy products, the process is direct, naked, lack of emotional factors. In the Internet era, enterprises and users of the sudden explosion of connection, enterprises not only tell users their own products and services can ...

The marketing trend of the internet age in the future, the traditional enterprise marketing environment will have what big change? I think there will be three big trends. The first trend is to go to the central business circle. In the past a brand to enter the Chengdu market is very simple, go to the mall do propaganda basic can, take chunxi, salt City mouth and other mainstream business district, the point of all cloth good, basically seven or eight of businesses have matured. Now but not, because the city in development, consumers in the relocation, the most fundamental reason lies in the expansion of the city, the original one Ring now into the city center, the three rings into a two ring, the real estate accumulation area has become a consumption gathering ...

At the end of December, there was a climax in the media (http://www.aliyun.com/zixun/aggregation/12783.html > Personal brand), Lo Zhenyu's second batch of "logical thinking" 20,000 fan members recruited full, Luo Fat 24 hours accounted for 8 million, plus three months ago 5 hours recorded 1.6 million, a total of 9.6 million yuan! In addition to selling eggs monthly sales of Arabic. These two cases are all around the accumulation of personal and even personal brand success. Friend Circle Marketing How ...

Every day: "Dad, where are we going this Christmas?" Zhang: "This Christmas, Dad will take you, do @roseonly special Love flower Shop" Love Messenger ", to send flowers to everyone. "It was this year http://www.aliyun.com/zixun/aggregation/33464.html" >roseonly union Zhang father and son, doing a social marketing during Christmas. We must be familiar with this brand of Roseonly, 2013 Valentine's Day ...

In the past few years, if you've never heard of news about mobile interconnection, you may have gone to the retreat. The era of "mobile interconnection first" has come, and this concept has already been deeply rooted. In addition, the report of the comScore2013 August showed that in the three months ending August, about 145 million Americans were using smartphones (about 60.8% of the mobile End market) and 3% per cent of data in May. In other words: Two out of every three Americans have smartphones. It's worth noting that email is the most active smartphone ...

Run Xiamen to participate in an electric business activities, the event organizers invited to a dinner party, dinner has a friend, the original freight business to earn some money, and recently a foreign milk powder manufacturer on line, intends to introduce this brand, in the domestic sales through the electric business. According to him, prices can be very low. So, everyone in the dinner to talk about this topic. My personal opinion is that the domestic electricity business competition is extremely intense, the flow cost is very high, does not have the electricity business easily. The others at the dinner had similar views. It seems that the cost of electricity quotient is not my opinion. Do your own web ...

Many companies say their products and brands are always familiar with the peremptorily of all things are stuffed to consumers, but found that consumers do not buy, for consumers, said not to say is your business, willing to listen to is my business, leading to a lot of brand marketing into an embarrassing situation. In life, we all have this experience, people who really communicate will tend to take care of your feelings and thoughts, and the people who talk about themselves are always unpleasant. For enterprises, to let your brand into the hearts of consumers, plain than those Xuan and Xuan text games and wide ...

"There is no such thing as a free lunch." But in real life there are often free services and products appear, such as the end of 2005, the Grand succession announced the "Blood Legend", "Legend of the World" and "dream country" three large games to take "permanent free" way to operate; 2007, the The New York Times announced free, the past 28 years of reports and articles are available online for free access; April 2008, Rising announced the launch of "Rising 2008 version of antivirus software" free use of six months of action ... Why is that? "There is no free ...

Non-http://www.aliyun.com/zixun/aggregation/17721.html "> Price competition is beneficial to both customers and enterprises. So how do enterprises do good value marketing? Let the price sell value! 1, bundled sales-a large quantity favorably. When the sales reach a certain level can be bundled sales of the way, for customers and businesses can achieve a total win effect. The most familiar example is the bundle of mobile phone and telephone bill. In recent years ...

As with marketing strategy, the overall strategy of the enterprise is facing more and more serious challenges. In the 90 's of the last century, a product can sell well for 5 years, 10 years. It is 21st century and the life cycle of the product is rapidly compressed. The 21st century is the internet age, which has put forward very high demands on the marketing efficiency, the precision of marketing and the efficiency of marketing investment. This requires the enterprise's marketing behavior to combine technology, fully improve the efficiency and effectiveness of marketing. Born in the 70 's, Cao Hu was "very young", but the background was quite dazzling, with a Bachelor of Biochemistry, MB ...

We all want to be influential people. But before we really become such a person, we can use a marketing approach called "influencers Marketing", so that other influential people (such as star celebrities, micro-grand, celebrities, etc.) will help us to marketing. As it turns out, this marketing approach is very effective. I've seen a lot of articles and e-books about influencing marketers that cover a lot of the basics of how this affects, but the operability of these things is actually not high. Therefore, I decided to write an article myself, so that people can see it immediately after the implementation. ...

Differences in thinking between the east and the West may lead to a study of a hot event, and there will be significant differences in ways, such as the electric car Tesla. The West is good at "deductive", the phenomenon will be repeatedly dismantled, from Tesla's technology, products, marketing, service ports, truthfully, layers of understanding, and Oriental thinking is good to do "inductive method", requires the conscientious to be able to "get its essentials" more to be able to "analogy". After reading and exchanging a lot of information about Tesla, I tried to give Tesla a summary of the Oriental way of thinking: based on technological innovation, in products, business models and marketing ...

Summer, we used to chew watermelon time to browse the aftertaste of the 12 large active car manufacturers of recent marketing tools and activities, which for the "insider" or can be used for reference, and even as a "common crowd", I believe that some of our social life can help. Mercedes-Benz Sports literature and Art "we have expanded the Mercedes brand marketing dimension through the platform of China International Fashion Week, while sports marketing is another kind of derivative brand construction of Mercedes-Benz." From the direct effect of view, our sports car sales ratio has increased, but from the marketing point of view, we ...

Nowadays, domestic various kinds of high-end consumer places such as Western restaurants, cafes, Chinese restaurant, high-end restaurants, special bookstore, board games room, gymnasium, beauty salon, etc., have been competing to provide consumers with free Wi-Fi. But this is not a "free dinner". Consumers enter the shop, connect Wi-Fi, their mobile phone or tablet computer will immediately display the exclusive Wi-Fi home page, display promotional packages, corporate image ads, electronic menus, etc., consumers use mobile phones, QQ, micro-blog or micro-letters and other accounts to log in Wi-Fi, Merchants can pass the Wi-Fi backstage system to consumer Q ...

Advertisers, PR people, advertisers ... What kind of slogan can provoke their picky nerves? As marketers, presumably have such an occupational disease, no matter where to go, the advertising language is particularly sensitive. A slogan may only be words, but it is the essence of a brand. Can the first time attract the attention of the audience, grasp the hearts of customers? This is a curse that keeps countless marketers awake at night. At the same time as consumers, marketing people critical vision, what kind of advertising language to his heart, such advertising language is good where? How to create the best advertising language? Advertising, PR, advertisers ...

From the public comments network to group buying, and then to membership cards, stored value card marketing, micro-blog, micro-letter, micro-life card, Comment card ... In order to get more guests, the catering people Wang and became an internet tide person. He has experienced many painful lessons and many real experiences, all of which are absolute dry goods. The following is the food and beverage Wang Jia and the readme: I am a catering, in the catering industry has more than 15 years, from the waiter, shop, operation, planning, marketing, until their own business, is also a small achievement. The most impressive is the Internet circle, feeling chaos, it is easy to make people smoke and mirrors. Below me ...

After the heat of the O2O, the businessmen who had a group buying service showed great enthusiasm. One is the way to earn more money is sure to try, the second is the traditional local life service business is really bad, the third is to occasion marketing of the Internet people hype and publicity. As a then, Niuguisheshen began to active, trying to pull in the middle of a vote, have to do micro-letter public number development, have to do micro-credit marketing training, have to do micro-letter generation operations, have to do micro-credit marketing ... This scam fraud or cheat accounted for the majority, this is absolutely correct but truth, but helpless, where there is demand where there is a market, unknown ...

The best thing brand marketing can do is to remind customers of their positive feelings about the product. Traditional wisdom believes that building a strong brand requires creating a cool brand name, branding ads for potential buyers, and constantly strengthening brand information in the process of interacting with customers. However, traditional wisdom is wrong. Brand Marketing cannot create, build or strengthen brands. Brand is always http://www.aliyun.com/zixun/aggregation/20581.html "> Product quality Reflection. This ...

From General Electric in New York to Disney in Los Angeles, companies across the United States have a velvet curtain that separates marketers from managers. This is a puzzle that is difficult to solve. "Marketing is too important," said David Packard, one of Hewlett-Packard's founders, David Pacard. "You can't leave it to marketers." "On the other hand, marketing is too complicated for the management, especially with little marketing experience and no knowledge of the law of marketing." The gap between the two is widening. For a ...

Email marketing is booming around the world, and understanding the latest changes and trends can help you create more effective email marketing strategies. Why is email marketing constantly active? Mail is one of the most popular online activities--88% people receive or read messages. Continue to be effective. In 2013, the average opening rate for mail in the United States was 21.47%, and China was an average independent opening rate of 11.59%. 89% of marketers have been using mail as their main source of sales leads. What about the future of email marketing? 1, cross-platform layout smartphone, tablet, smart watch ...