Wei: Why is TV still a unique marketing channel?

Run Xiamen to participate in an electric business activities, the event organizers invited to a dinner party, dinner has a friend, the original freight business to earn some money, and recently a foreign milk powder manufacturer on line, intends to introduce this brand, in the domestic sales through the electric business. According to him, prices can be very low. So, everyone in the dinner to talk about this topic.

My personal opinion is that the domestic electricity business competition is extremely intense, the flow cost is very high, does not have the electricity business easily. The others at the dinner had similar views. It seems that the cost of electricity quotient is not my opinion. Do your own web site, http://www.aliyun.com/zixun/aggregation/7941.html "> Taobao cat opened the shop, you have to prepare high marketing commitment." There are indeed some so-called free micro-BO micro-credit marketing myths, but a lot of it is impossible to verify, and since it is a myth, can meet and cannot be expected, "free marketing" four words.

The friend wants to introduce milk powder that is "adult milk powder", or rather, consumer positioning is the elderly. In this remark, there are some people in the dinner-including I think that direct television broadcasts may be a preferred option. Compared to the cost of Internet drainage, I am afraid that the cost of traditional marketing methods is relatively low.

First, you don't have to think about satellite TV. Because of the problems involved in inventory logistics, some local stations can be considered completely: cover a province on it. Satellite TV, the country-oriented television, means that inventory logistics to face the country, the cost of raising again. Although he made a little money in the early years, but in the end or small business, may not be able to hold to live in the national market.

Secondly, since it is a local station, the cost of television direct selling is not high, even can underwrite. A person familiar with the situation disclosed a number, which I am not convenient to disclose, but this number immediately aroused the interest of a friend to sell milk powder. Underwriting also means that the cost is controllable, sales are guaranteed, which greatly benefits his and upstream suppliers of the price game.

Finally, the problem of consumer orientation is involved. Middle-aged and elderly consumption of milk powder, its marketing communication can be considered TV this transmission channel, this is common sense. However, in view of the internet is too hot, the TV boot rate is always pointed down, the traditional media channels of transmission will indeed be subconsciously ignored.

I have contacted a lot of party a (customer), in the marketing always want to follow some new trends, often O2O, large data, I am not saying that chasing the new trend is not good, but must be pointed out, should be combined with their actual situation, the actual positioning of consumers, may not necessarily have to fashion.

Also worth the attention of all entrepreneurs is: the middle-aged market, especially the middle-aged market, this part of the people are not like "the", "the" "New people" like, they will touch the traditional media. In view of the increasingly difficult days of traditional media, marketing costs will fall a lot for those who need to be promoted. But today obsessed want to compete for the young market products, on the Internet to promote, the cost is actually very high. The middle and Old market promotion cost is relatively low, the crowd is relatively richer, it is worth paying attention to the operator.

The internet is too hot, TV boot rate is always pointed down, making the traditional media channels of transmission by people subconsciously ignored.