How to do good value marketing: Let the price sell value

Non-http://www.aliyun.com/zixun/aggregation/17721.html "> Price competition is beneficial to both customers and enterprises. So how do enterprises do good value marketing? Let the price sell value!  1, bundled sales-a large quantity favorably.   When sales reach a certain level can be bundled sales of the way, for customers and businesses can achieve the effect of a win. The most familiar example is the bundle of mobile phone and telephone bill.   In recent years, bundled sales has become a common weapon in enterprises, and has achieved very gratifying results. What is bundled sales? This is a form of symbiotic marketing, that is, two or several manufacturers have a certain number of related products bundled together at a favorable price for sales of marketing methods. So what's the advantage of bundling??  bundling can reduce sales costs. To improve marketing efficiency and reduce sales cost by learning exchange, to reduce sales cost by sharing sales force, and to reduce advertising cost by cooperating with the production of complementary products.   Service level improvement. Through sharing with other enterprises sales force, distribution channels, so that customers can more easily purchase, get better service, to improve product diversity, enhance customer loyalty.   Bundled sales can achieve the brand image of mutual promotion. Weak enterprises can be combined with strong enterprises to enhance corporate products and brands in the hearts of consumers and reputation, thereby enhancing corporate image and brand image. Strong enterprises can also rely on other enterprises to complement each other's core, so that their products and services more perfect, further enhance customer satisfaction, brand image is also more optimized.   Enhance the ability of enterprises to resist risks. Through the division of labor between enterprises, complementary advantages, the formation of large virtual organizations, improve the stability of the impact of enterprises. To the virtual organization model to "scattered small ships" as a powerful "aircraft carrier."   can approximate Pareto optimality. The Italian economist Pareto believes that if changing the allocation of resources has not been able to harm any one's premise, so that any one's situation better than before, which means that the allocation of social resources reached the optimal state, that is Pareto optimal state. Since the bundling of shared resources can make the joint parties better than before, then the allocation of social resources has been further optimized and the Pareto optimal state has been approached in one step.  2, industry barriers-irreplaceable.   Promotion of industry characteristics, the establishment of industry barriers. The most direct barriers are four: absolute cost advantages, product differences, economies of scale and unique resources.   When you have an absolute cost advantage means you can have the lowest quotations and relatively large profit margins, so that competitors in this most important aspect can not compete with you.   Product differences, such as: Some accessories must be my exclusive operation, in thePlace is impossible to buy, only my one supply, then I can take the initiative in price, reduce the buyer's bargaining power.   economies of scale refers to the existence of economies of scale (or economy) for a given product, if the average cost is to fall or rise within certain yield ranges. Grasp the unique resources of the hands, unique resources have high potential economic value, will become a powerful weapon in price negotiations.  3, lower prices, low sales costs-small profits but quick turnover.   This kind of strategy one situation is the enterprise takes small profits but quick turnover thought, in order to have more share in the market. Another is the size, strength of large enterprises in order to expand market share, or crowding out small and medium-sized competitors commonly used tricks. They can reduce their profit margins so that other competitors can not compare, can only opt out.  4, change sales channels-let the channels become shorter or direct.   to shorten the channel, reduce the middleman, that is, reduce the sales process of profit segmentation. Under certain conditions, direct sales have many advantages compared with indirect sales. Mainly include: timely sales, it simplifies the circulation process, shorten the circulation time, save costs, due to the shortening of circulation time and the reduction of intermediate links, the corresponding savings in the circulation of funds to reduce the flow of human, material and financial resources in the process of consumption and circulation of goods in the process of loss, thereby saving sales costs; understanding the market, Direct sales enable direct contact between the two sides, thus, we can strengthen mutual understanding and cooperation, provide services, some goods are highly technical, high demand for sales technical services, direct sales can enable users to obtain more direct service production enterprises, control prices, increase profits, direct sales so that manufacturers have a greater ownership of product prices, And when the selling price is higher than the sales to the middleman, the company can increase the sales profit of this part.  5, effective exit the market-can not afford to play.   When the customer can give a price lower than the business can withstand the minimum, the business in order to maintain the company's positioning and ensure that the benefits are not lost can choose not to do this project, effectively exit the market.  6, create new value of product--------change.   Merchants can recommend new products to meet their needs according to the price they can afford. This strategy is to increase the extension of the product, create new products, so that customers reconsider their needs and the matching degree. The conversion of   price to value is a strategic change of an enterprise, not a change of individual tactics, therefore, it is a new trend to take customer demand as the center and to innovate as the basis of the industry planning solution-oriented marketing.