Marketing communication should be as simple as "one"

Many companies say their products and brands are always familiar with the peremptorily of all things are stuffed to consumers, but found that consumers do not buy, for consumers, said not to say is your business, willing to listen to is my business, leading to a lot of brand marketing into an embarrassing situation. In life, we all have this experience, people who really communicate will tend to take care of your feelings and thoughts, and the people who talk about themselves are always unpleasant. For enterprises, to let your brand into the hearts of consumers, plain than those Xuan and Xuan text games and advertising screen more can let consumers have touched, so don't show off IQ. Second, in passing Http://www.aliyun.com/zixun/aggregation/6196.html "> Product technology, take it easy, consumers will never buy your technology, but the efficacy and culture of your products." Times have changed, the marketing environment has changed, advertising broadcast, to the Internet to see what other netizens say, consumers have more opportunities and may go through social media contact with the brand, at the same time, the brand and consumer contact area is also getting bigger. Before the company's means only through television, newspapers, radio and consumer contact, and now, suddenly found that consumers began to talk about their own brand through the media, consumers must be "praise" after purchase, but also to ensure that a large group of onlookers consumers will not have a negative impact on consumers, Can let the consumer and the brand to take place virtuous consumption relation. This phenomenon is irreversible, can only be avoided, before the need to do a good brand, do a good job of promotion, good channel success half, but now have to consider consumer praise and onlookers. Consumer channels have also changed, before the television, newspapers, outdoor advertising, from the intention to buy a conversion process, but the internet appeared, see the enterprise propaganda, save the window shopping, direct online purchase, after the mobile internet also appeared, consumers from seeing corporate propaganda to produce buying behavior , using the app or mobile phone to take a two-dimensional code can be achieved. It is not difficult to see that the development of marketing technology, has been committed to allow consumers to achieve a less link from the brand awareness to the purchase of the behavior of the change. The era of fragmentation, so that consumers drift away from the mobile Internet, PC Internet, and even newspapers, television and other media forms, these media, media information updates a large number of unimaginable, otherwise large data concepts will not be so hot. These causes the consumer interest migration's cost is getting lower and higher, the channel is more and more, before a social hot spot can sustain one more, now Micro Bo, the micro-letter, lasts one weeks hot already ten news. A minute to play the app game again, after a minute began to brush Weibo, the way up to see TV and so on, consumer's catalyst behavior in the constant switch. Thus triggering the spread of marketing behavior consumers focus on the difficulty of more and more, more and more expensive. Consumers can access the media and information tooMany, but consumers can not digest all the contact information at the same time, so consumers will be based on their own interests, hobbies to accept some related to their own, funny, fun information, which is why we are more and more content marketing by the attention of the marketing industry. Content is on the one hand, but how to set up the way of consumer participation is another science, why microblogging activities in the largest number of participants, the most favored by the enterprise is "prize forwarding", rather than "sun photo" or other activities, because the prize-forwarding only need to take a turn to participate in it, the photo will also see the activity content, Take photos, and upload, each step will block the participation of a part of consumers. According to the truth, the Sun photo activity graphics and text of the form and content, more interesting, its offer is not bad, the actual winning rate is higher, why is not to attract the participation of netizens, this is worth thinking. We found that the sun photo activities to be photographed, uploaded, forwarded three links, and the prize forwarding only need a link, less than two links, this is the crux of the problem. This gives us a revelation, in the marketing planning, also do not set the complex logic for marketing, the era of fragmentation, consumer media before the frequency of switching too high, like the speed of migration faster, too complex, consumers have migrated. Why many companies now prefer to choose fast network marketing, rather than the big and the traditional media, is this logic. Therefore, for marketing communications, not only the content of the need for attraction, and the consumer participation is the simpler the better, the effect of marketing communications more helpful. Marketing funnel model is a good interpretation of this phenomenon, marketing communication links to the setting of each additional link, the consumer's participation in enthusiasm will be filtered a layer. ATTENTION: SEM marketing  http://www.joelde.com/