Marketing Promotion: How to build a truly powerful brand?

The best thing brand marketing can do is to remind customers of their positive feelings about the product.

Traditional wisdom believes that building a strong brand requires creating a cool brand name, branding ads for potential buyers, and constantly strengthening brand information in the process of interacting with customers.

However, traditional wisdom is wrong. Brand Marketing cannot create, build or strengthen brands. Brand is always http://www.aliyun.com/zixun/aggregation/20581.html "> Product quality Reflection. There is no exception to this rule.

To understand this rule, you first need to define a "brand". Most people believe that brands are made up of external factors: brand names, logos, tags, and perhaps elements of sound (such as Intel's "beep" sounds).

But looking at a brand like this is a way of seeing your partner as a collection of skin, clothes and speech. The essence of a brand is not the external element, but the feeling of the product or service.

The purpose of listing brand elements is not to create these feelings, but to remind you of the existence of these elements. If your feelings about the product are negative, these brand elements can only remind you how disgusted you are with this product.

Your brand is like a bank account. When you delight your customers, you add value to your brand. If you have a great series of products, customers will forget the occasional unhappiness. Apple is a good example. Few people remember some of the nasty things they used to do.

Similarly, if you annoy a customer, you will be able to overdraft value from the brand, even if you change your ways and launch some great products, it will take years to get consumers to forget their previous stains.

Dell computers are a good example. For many years, the company's customer service has been bad, which has become one of the reasons why the company has fallen from first place to third place in the list of PC vendors. Dell now wants to change its "service poor" image, it will be a tough game.

The only way to build a strong brand is to create and market products that can please customers. If you fail in these basic steps, brand marketing is not just a waste of money, it can even backfire.

So if you want to build a strong brand, spend your time and money on creating and selling the best possible products. However, if you already have such products, you can use brand marketing to help you promote them.