Online Marketing

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The company (www.emar.com.cn) lasted nearly a year of research and development of the new advertising platform will be officially on the online test, a lot of friends in the industry are very concerned about, the company is also very busy preparation, everything looks like "Chang ' an" smooth launch, that ...

In China's internet, there are too few companies that can make money at the moment, and seem to have been labeled "free" since the advent of the Internet. 　　But the ad league can be counted as an exception, they use the internet is still making money, some also got the VC investment, but, although the SP Alliance was moved by the strict control, advertising alliance platform is gradually facing a new round of challenges! 　　At present, the problem that the advertisement alliance faces is: 1, advertisement alliance = stationmaster Alliance, Alliance group overlap sex is high, stationmaster characteristic decides advertisement must be the form that pays by effect. From the current major union ...

Omnicom Group is a global leader in advertising, marketing and corporate communications, with a number of http://www.aliyun.com/zixun/aggregation/6277.html "> Advertising companies." Omnicom is a listed company, traded on the NYSE. Recently, Omnicom announced the first quarter of this year's earnings. 　　Next, I will focus on its earnings, analysis of the future of advertising development, this column is also the issue of concern. Last quarter, Omnicom ...

In the world of online marketing, ad exchange is nothing new, but a little bit different from the Exelate service. 　　Instead of offering ads, they offer delayed advertising. Why would a marketer want a deferred ad? First you must understand how it works. 　　So let's focus on the system. A directed publisher, while selling ads to a switching network, has the ability to set up "delayed advertising cookies" on a visitor's computer. The first time a user visits ...

You can find this phenomenon: when we talk about advertising platform, we must talk about advertising exchange. 　　Although the word http://www.aliyun.com/zixun/aggregation/35919.html "> AD platform is only a few years ago, the field is growing fast." The topic of AD Exchange has recently been very popular, probably due to the practices of some of the industry's giants. July, vertical advertising platform Glam Media launched the first vertical advertising exchange ...

Recently, there is news that the Yang Lion group (Publicis Groupe) may be nearing completion of the advertising technology company Criteo acquisition. It is reported that the Yang Lion group began to contact Criteo three months ago to discuss acquisitions, and the deal will likely be completed in the near term. Criteo, which was listed last year at the end of 2013 with a market value of € 1.2 billion (1.6 billion), has surged by more than 20% per cent this week and is close to $2.2 billion trillion, after being affected by the rumours of a lion takeover. If the Yang Lion group wants to get crite ...

Although interactive advertising agencies and publishers can have their own good ideas, sometimes the two have different views when working together. 　　Unfortunately, this happens most often when you can't measure the effectiveness of a client's advertising campaign. Advertisers will certainly think that we should be unanimous in measuring the success of advertising campaigns. You know, whether it is from the advertising optimization or from the perspective of the future media purchase, it will have a significant impact on the consensus. We really should focus on the best interests of our customers. However, we both have their own unique state ...

If you are working in an advertising agency, you may sound familiar with the following: You have a http://www.aliyun.com/zixun/aggregation/6278.html "> Advertiser, You are responsible for providing him with network media planning services. Then there will be a Web publisher or technology company coming up with some novel online advertising solutions to sell to your advertisers. In situations where you may know or do not know your existence, they already know your client;

A few days ago, I rode a glass elevator in a building in a busy Chicago area. As I looked down, I found a piece of information on the sidewalk with chalk. This message is about a theatrical company that performs in the lower right-hand corner. The information even includes an arrow telling the audience how to get to the theatre. 　　I wouldn't be surprised if the ad attracted a lot of potential customers to the theater door. This is the power of position positioning. It can make the audience match the advertisement and generate the effective traffic. Without geo-positioning strategies, creative investment could be squandered. Usually ...

In social media, interaction is the trump card, and building relationships with consumers through online communities is one way to achieve this goal. In theory, this is a simple system: http://www.aliyun.com/zixun/aggregation/38848.html "> Marketers build a social media platform, monitor online conversations and chats about their brands, and discover potential customers 　　And always focus on the transition. But in reality, this simple system is a complex, time-consuming ...

I've been in the advertising industry for many years now, but in the advertising industry, one of the things that has always been a novelty is to see what kind of ad conferences are most noticeable and what people are talking about when they leave the meeting. If you use High-tech to determine the attractiveness of advertising, then you must mistakenly think that you are in the "South Southwest music Festival" (South by Southwest, generally referred to as SXSW), rather than participate in advertising meetings. In fact, the use of social hotspots to judge the attractiveness of advertising is the most correct. Advertising, city ...

Wired magazine, published in March, proposes a new concept of advertising, namely, fast-food entertainment. This idea, in fact, is similar to the concept of "small is beautiful" as we know it, rather than traditional media such as http://www.aliyun.com/zixun/aggregation/11158.html "> online video clips, IPod Nano, 　　The itunes Music Store's pay-per-click Ads, as well as short games on portable devices. According to Wired magazine's predictions, this ...

Six-D orientation of the two basic points is accurate and in-depth impact; Through the Internet behavior contacts of the audience groups, under the track of sufficient media group coverage, the advertisement information of effective frequency is displayed in different time, region and different scenes, which forms the in-depth influence and directional communication under the subdivision of audience. 　　On the orientation and precision in the above "six-dimensional orientation---the Internet practice of the theory of the audience" elaborated in the clearer, then in the premise of accurate advertising, communication and impact on consumers become another key issue. We are in an overly spreading society, too much to speak of, too ...

A few days ago, a survey of the German advertising agency's homepage, which had some relationship with our company, was studied very carefully. The companies surveyed included a long list of international 4A advertising companies, Om,leo Burnett,ddb,tbwa,jwt,mccann Erickson and so on. The results of the survey turned out to be a big drop in eyeglasses, and eventually Leo Burnett's homepage was ranked first with an average score of 2, 9 points (up to 1 points). Because the pass score is actually 4 points, so Leo Burnett the main ...

10 years ago, the industry had many great predictions. People predict that advertising will move towards a perfect orientation, rich interaction, high speed and low cost, and will establish a long-term relationship with customers, which will penetrate into the daily life of consumers. 　　The advertising industry has actually gone well beyond the original forecasts, and the industry's support for digital channels has outpaced television and radio support in the past. 　　Now, we become interactive marketers. We are convinced that we are in the midst of a new world transformation and are working to make all predictions a reality. We are still pursuing new technologies. We need a new plan ...

To improve consumer and guest http://www.aliyun.com/zixun/aggregation/7714.html "> Online advertising experience, many publishers and technology providers have launched new advertising units. At the end of last year, I introduced some of the typical new advertising units that publishers and technology vendors have launched. Of course, every new advertising option takes into account profitability, but not just that. Typically, these new ad units have four identical goals: to improve the user experience;

For decades, high school English teachers have been in the composition class to emphasize a phrase to students, "Needless to listen to me, just show me." 　　This, of course, means that describing an event, a place, a person, and so on, in a way that allows the reader to experience the event, is much better than simply telling them what they need to know. In the area of digital advertising, the same applies. If you follow this statement, then it is easy to see whether the advertising campaign is very attractive or relatively flat. A brand can be advertised in the form of a banner ad ...

College students can not advertise advertising is two words--human nature. 　　To give a simple example, let us look at the performance and experience of the advertisers, we will find the mystery of advertising. The following three individuals, the most frequently mentioned by the advertising industry, are the three Masters-David. Oh, Willie, Bill. Burnbach and Burnett. David. Ogilvy founded the world-famous Austrian advertising company, Bill. Burnbach is the Elvis car rental line "We are dicks, but we work harder" and the Beetle "think of small benefits" ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Maybe I'm not the first to start from the creative, so the customer let the advertising company to do the creativity of the ultimate effectiveness of special attention, afraid of wasting their money. In the past, remember that the goal of advertising is nothing but three: to arouse concern, enhance the brand, reach sales, and the ultimate goal is always sell ...

http://www.aliyun.com/zixun/aggregation/11021.html "> Advertising agency to serve good existing customers really good customer service, so that customers can see the effect." I 211.html "> feel that this is most important for any one agency." 　　Good service to existing customers this is also our first goal. Second, the important thing is the invention of the technology platform. Because the digital media technology can develop a lot of space, and the rich media is only integrated digital medium ...