Online Marketing

This article combines two groups of big talk, the key to explore the thing is: advertising. The first is big talk: David Kap, the founder of Light blog Tumblr: 2010: "We are very resistant to advertising, it really makes people feel queasy." "Follow-up:" In 2013, he said: "We have always been in awe of the advertising industry and have been serving for this." The second is big talk: The word person: Mayer, when Google vice President time: 2005 Discourse: "Google ...

If you ask the Publisher and ad network What kind of relationship it is, then either side may say, "This is too complicated." "On the one hand, they collaborate on advertising networks to help publishers find the right http://www.aliyun.com/zixun/aggregation/6278.html" > Advertisers to address their extra inventory. On the other hand, they are fierce competitors who want to earn your advertising budget. Publishers will tell you (media buyers) The benefits of all direct purchases, while ...

Last week, I analyzed a topic that was not fully mined in the industry, and studied the issues of planning and buying media, that is, the compatibility of unique brands of websites. The voice, attitude and way of advertising and website should be maintained so as to resonate with users. 　　Because of this kind of voice, attitude and manner, they make a website to determine and enjoy the experience of surfing the Internet. Many websites try to provide information to advertisers and provide them with a way to collaborate with specific customers. For media planners, this is an incentive mechanism, depending on the publisher as a partner rather than a simple provider. Through this incentive mechanism to make distribution ...

Consumers really care about advertising. This fact may not be like listening to advertising critics, but easy to ignore for marketers. 　　Because advertising is a way of disseminating information to consumers, it can help them to learn about new products and services in all aspects of basic necessities. Advertisers begin to define cultural perspectives and try to inspire consumer subculture. They incorporate these into all aspects of the media. Make the right ads for the right product and http://www.aliyun.com/in the right place and time ...

My most frequented social networking site is LinkedIn, which provides what I need, and it provides a good way to keep in touch with the people I want to know. 　　I am not a strong user, some have tens of thousands of contacts, and I usually keep in touch with more than 100 people on my personal network. 　　I wonder if anyone is interested in this? I didn't consider selling my friends ' information from a profit perspective, but when I looked at my friends list, I realized that most of them were marketing and advertising professionals, and some of them were still in large advertising and branding companies. Among them ...

What is the advertisement? What is the advertisement doing? Is there any use in advertising? Where is the effect of advertising? How much does it cost to advertise? ......。       &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; From the day of advertising, this kind of people are constantly asking, constantly someone in the tireless search for its connotation, on ...

Advertising will still be the most important profit model for wireless internet. Author: Rock Heart 3G Licensing lets wireless internet see hope. Whether it is the internet giant Google, or the domestic giant Tencent, has increased the investment in wireless internet. 　　Meanwhile, operators are starting to build soft harsh, similar to the Apple App Store, which shows that Chinese mobile users have reached 155 million per cent, up 13.4% from the end of last year. Mobile Internet users continue to increase, the inevitable driving wireless internet ...

Recommend an advertiser as the background of the American drama "The Crazy Ones", starring is a long time no see the veteran comedy actor Robin http://www.aliyun.com/zixun/aggregation/32469.html "> Williams ... and "mad man" compared to the play more relaxed, funny, and basically is not likely to trigger the "mad man" craze, but still can be a pursuit of the play, especially for advertising and creative interested friends are more to see. In the ...

Advertisers, kill yourself first. If you don't kill yourself, you'll be caught and killed on the next corner. This is the brutal advertising circle, not I do not understand, is that the world changes fast, advertising circle than the imagination to cruel you yesterday's operating level has not met the requirements of customers today, today's advertising strategy how to impress consumers tomorrow? 　　06 Global Creative Awards of the fashion standard to 08 may be a joke to others. More than 10 years ago, Old Ogilvy's view, today may not be applicable, Http://www.aliyun ...

Can success be replicated? Is success not replicated? This topic, the master is not clear. But Gesanchaiwu, there is always "master" http://www.aliyun.com/zixun/aggregation/7814.html > stand out, admired, lectures, sermons, for example, although not much attention, Also know that there is a sale of adult products female entrepreneurs fire, especially the legendary PPT has a strong incitement force, it is said that Vanke began to consider using this set of ideas to engage in real estate ...

Porter's law when subjected to many criticisms, subordinates tend to remember only the beginning, and the rest will not listen, for they are busy pondering arguments to refute the beginning of criticism. by L., British behavioral learner 　　W. Porter comments: Always stare at the mistakes of subordinates, is a leader's biggest mistake. In many cases, when the subordinates make a mistake, ECD will criticize, and sometimes even scold the staff garters. In their view, it seems that this will play a role in deterrent, to reflect the strict rules and regulations ...

When advertising budgets are allocated, advertisers research target audience is as well as he can have how much time and space for advertising, and in the impact of consumer decision-making in the weighting factor, the advertising consumption relevance of the weight than the performance, interactive ability, time and space, such as higher, this kind of advertising at the last minute can directly affect consumer decision-making. Digital media Four features digital media advertising including internet streaming media, 3G times http://www.aliyun.com/zixun/aggregation/2872.html "&g ...

In the interactive advertising market, there are many technical problems. Some problems, people can change the industry habits, advertisers cooperation and other ways to solve. 　　If we cannot solve the problems we are facing, we will not know how the advertising market evolves and how advertisers apply interactive advertising patterns. One of the challenges: stock forecasts at present, advertisers ' advertising server faces the biggest and most difficult technical problem is inventory forecasting. Each advertiser must make its own marketing campaign with visual impressions of the ads, and can book advertising sales. However, due to the complexity of the algorithm, so that advertisers to advance ...

Last December, I wrote a view on stock forecasts and targeted advertising. Today, I would like to talk about an inevitable result-frequency upgrade (frequency capping). 　　This problem emerges when we associate it with the target AD. Frequency escalation prompts advertisers to limit the number of visitors to a particular site. Advertisers need to innovate on the frequency upgrade, which is determined by many factors. The main reason is that the control of the media to buy, so that advertising evenly between the specific users, rather than repeatedly against some ...

Heng The Spring Festival in each big television station broadcast one minute repeats the bombing type advertisement, reportedly has created the biggest infamy in the shortest time. As an ordinary consumer, I also never know what it is to do, only vague remember this is an old brand. The report said that one of the top executives of the company thought that the two previous goals had been met, and that he did not think there was any problem with the ad, but it was mixed. If it is to use this state and mentality to do the brand, it can only express regret. Nasty ads in China, every time they appear, destroyed is the form of advertising itself in the eyes of consumers ...

In the rapid development of the Internet at the same time, network advertising is also booming development, showing a huge development space. Internet advertising will surpass outdoor billboards this year and will soon overtake advertising revenues from radio stations, according to data published by Media planning and the acquisition of corporate power.         Power transmission forecast, 2008 global Internet advertising spending will reach 34.2 billion U.S. dollars. According to the latest report of Analysys International research results show: including the Alliance Platform and the Alliance webmaster in ...

Website main advertising Alliance, &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Www.wangzhanzhu.com currently has more than 500 cooperative web site resources, in real estate, home, car, education Network and other industries to develop rapidly. At present, advertisers mainly provide CPS,CPC,CPA,CPM advertising mode, according to statistics, more Web site owners like the publication of advertising resources, Web site, the main Alliance for ...

An advertising alliance, usually a network advertising alliance. By this new approach, Amazon in the 1996 provided additional revenue for tens of thousands of websites and became the main way of life for the network Soho family. 　　      At present, in China, the Alliance marketing is still in the embryonic stage, although some individuals or enterprises began to dabble in this field, but the scale is not large, the general network marketing staff and management personnel to the Alliance marketing is still relatively unfamiliar. At present in China, the credibility and strength of a better advertising alliance has: Baidu ads ...

First of all, I want to define the advertising alliance, popular is a combination of many network media advertising operations, in this sense, the Web site Alliance, Wireless Alliance, Software Alliance, etc. can be called the Advertising Alliance, but the author in this article and all the articles mentioned in the Ad League is a narrow concept of "advertising alliance." As a true advertising alliance should be consistent with the following characteristics: 1, in a large number of third-party media to place the advertising system code (this is the same as the Web Site Alliance); 2, the above placed advertising code ads box advertising content (commonly known as advertising materials ...)

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Mr. Jacky this article "Ad League winter-alive is really good" (u/jackyzhi/archives/2007/10710.shtml), I actually read earlier, but has been busy, did not have time to reply, today a bit, simply say ...