The cooperation between Advertiser and website brand is a kind of double win

Last week, I analyzed a topic that was not fully mined in the industry, and studied the issues of planning and buying media, that is, the compatibility of unique brands of websites. The voice, attitude and way of advertising and website should be maintained so as to resonate with users. Because of this kind of voice, attitude and manner, they make a website to determine and enjoy the experience of surfing the Internet.

Many websites try to provide information to advertisers and provide them with a way to collaborate with specific customers. For media planners, this is an incentive mechanism, depending on the publisher as a partner rather than a simple provider. Through this incentive mechanism, the expertise of distributors can be played in advertising strategy, even if it means adjusting the predetermined way.

This kind of collaboration, needs the advertising brand and the website brand match, needs to launch the most memorable advertising campaign. Among these notable collaborators, Ask.com and ask A Ninja are worth mentioning.

This May, ask A Ninja through the search engine, launched nine series of pieces of propaganda. It makes its cross brand propaganda achieve the difference effect through the humorous way. In Ask A Ninja video advertising, use the player click Ask banner, find Ninjuice, you can get reward video.

This kind of interesting and novel propaganda, helps to establish the Ask video website new image. In Chas Edwards's blog, the FM distributor said the advertising campaign was made by Ask and ask A Ninja
Common team activities, banner ads incorporate video that contains joint branding information. He also pointed out that in the first 20 hours of the advertising campaign, in 12 video users have 1 access ask, and watch the award-winning video clips. This conversion rate is 8.3%. Through the Ninja call action, the relationship between distributors and advertisers has been further enhanced in the eyes of the users.

The correlation may not be a façade, but Digg, another FM AD site, recently announced an ad campaign with Intel, proving once again how influential it can be to build a partnership with a website brand. Now, the Community news website launches new application services that allow users to better watch video content.

Intel's collaboration with Digg is not limited to banner ads, and their collaboration has reached another level. Intel helps the latter with product development, while Digg publishes information about Intel's new products in blogs to get potential sponsors. Blog content also makes Digg users more eager to learn about the latest content of the site.

The collaboration with Digg is very popular among the tech elite consumers and the people who influence them. The Digg brand is not quantifiable, given the user-oriented content of Digg's Web site. But like Intel, and Digg Laboratories are an innovative motivator that can change our lives through technology. The two brands can complement each other.

Evaluating a website's brand not only reflects compatibility, but also leads to the creation of unique advertising ideas.

(Original: July 5, 2007; compiling: Song)