Advertisement Alliance's past and present life

An advertising alliance, usually a network advertising alliance. By this new approach, Amazon in the 1996 provided additional revenue for tens of thousands of websites and became the main way of life for the network Soho family. 　　 At present, in China, the Alliance marketing is still in the embryonic stage, although some individuals or enterprises began to dabble in this field, but the scale is not large, the general network marketing staff and management personnel to the Alliance marketing is still relatively unfamiliar.


currently in China, the credibility and strength of a better advertising alliance: Baidu Advertising Alliance, Google Advertising Alliance, Ali Mother Alliance and V2AD Advertising Alliance.


through the above several advertising alliance released ads are hard advertising, with the development of the network advertising industry, there has been a soft text advertising alliance. Soft Wen is a publicity article that hides the intention of marketing. Soft text Advertising Alliance, as the name suggests, is the Advertising alliance platform for soft text advertising position. 　 Through such a platform, site owners can use their own site tens of thousands of internal pages to undertake ads to host the soft text ads in exchange for income.


Current Domestic Advertising alliance Price is very low, the window is about 3-4 yuan 1000IP, The bottom right float in 1-1.5 Yuan, in order to ensure the effect of advertising and earn more spreads, the general to the arrival of the long statistics are deducted, meaning that the actual one this advertisement showed 5W times, may only give the webmaster counted 3W times. Just different companies, the amount of data is different.


Advertising Alliance basic terminology:


cpa= by registered successful payment Commission cps= according to sales success Pay Commission CPC = pay-per-View cpm= pay-per-View


CPA This is reflected around 05. 　　 For example, when Taobao put on advertising and easy to compete for the market when the investment of N billion to drive registration, increase the database.


CPS also exists, but it is difficult to make the goods suitable for a wide range of special groups. Of course, when the launch is also very awkward, personal webmaster where so much time to do the station to meet them. But the world is not difficult, after the money Strategy will guide how to break the sales difficulties! 　　 It's glorious to be a good salesman!


CPM is a cost per thousand impression (Cost-per-thousand impressions), which is the cost of supporting access for every 1000 presentations.　　 At present, CPM has been used as a "advertisement per thousand to be displayed fees" advertising model, become the basic terminology of Network Advertising Alliance.


in personal webmaster entrepreneurial environment in the increasingly depressed situation, on the one hand the webmaster must spend a lot of time and energy to operate and promote the site, on the other hand the webmaster had to seriously examine their own web site revenue-generating capacity and investment matching. And all this, for most stationmaster, the Alliance advertisement is a big point support, therefore, to the Alliance advertisement choice is especially important. Stationmaster runs a station not easy, therefore all want to obtain income through many ways, in addition to the traditional Google and Baidu mainstream advertisement, will more sight turn to other advertisement alliance. 　 The author of this cliché on this issue, summed up the choice of Advertising Alliance, the importance of the schedule listed seven major criteria, for the new reference.


1, credibility and Word-of-mouth on Word-of-mouth, the most discussed when the issue of the Union deduction. In fact, almost every league has more or less the problem of the issue of the number of fly, sometimes stationmaster do not care about this, as a small webmaster only choose not to choose this alliance right, many times obviously know to be deducted, but can not give strong evidence. On the other hand, the issue of deduction is also a matter of Word-of-mouth, a good alliance if the long-term operation, it will be enough, but not lion. 　 So as a novice webmaster may listen to the opinions and suggestions of the experienced, lest blindly join fast to pay period was suddenly told invalid or cheat and unprepared.


2, the price Contrast alliance advertising can not only look at high prices, but also to see the mystery behind the high-priced. If it is to attract new entrants and speculation to raise prices, after joining will regret. In addition to promote the difficulty of advertising recommended higher prices do not do, otherwise only will delay the profit opportunity. In addition, some of the high price of the alliance advertising is really a serious subtext, for this kind of advertising is more careful. 　 In short, price is a commercial means to see high prices should be more thinking of the underlying risks.


3, the cycle of data return. Webmasters know that the longer the federated data returns, the less transparent the data is. Real-time return revenue data of the ad League for webmaster is undoubtedly the best choice. In fact, many alliances have done that now. 　　 Select an ad league with a shorter data return cycle to minimize its own losses.


4, settlement and settlement efficiency in general, the money is assured money. So the webmaster All hope that the alliance settlement faster, the settlement cycle is shorter, the amount of less limited. Common Advertising alliance = have day knot, week knot and month knot, and week settlement is most common. Of course the Japanese knot is the most associative, but such alliances are rare. The longer the settlement cycle, the greater the risk, the monthly settlement of the Alliance should be carefully considered, such advertising alliances are often waiting for you to the settlement cycle when the declaration of "sudden death", so that you shout every day should not, shouting to the ground not spirit.


5, good service attitude of the Alliance its service attitude must also be excellent, irregular alliances are often on the site to place a few online QQ contact, but also often not line, such a coalition, its advertising in good, also can not let people feel at ease.


6, Advertising and code form first of all, should give priority to the choice of advertising form a rich variety of advertising alliances, in general, the Alliance is a single form of advertising, the effect is often not very good. Second, watch your station on the launch of the Affiliate ads, the user experience is not getting very bad. According to your station content and site positioning to consider, some pop-up users are very taboo, after all, for most people, the window is still not a popular object, especially many times or even n pop-up code is the least popular. Inappropriate window ads not only can not bring you a handsome income, but will bring harm to the site, so that the site traffic and authority greatly reduced. Again, the appearance of advertising design is reasonable and beautiful, the actual effect, if the advertising content can not attract people, and your potential users do not match, no doubt the income will be low. A good form of advertising can not only complement your website, but also greatly improve your income-generating capacity. 　 Finally, to see whether the advertising display position is reasonable, especially the floating ads, specifications can not be too large to avoid covering the main content of the site, distracting.


7, the advertising volume is said to mean that the alliance can maintain sufficient demand for a long time, which is also a measure of the overall strength of the advertising alliance is an important indicator.


(I v2ad Alliance to launch, welcome to join the general webmaster)