Advertising will still be the most important profit model for wireless internet

Advertising will still be the most important profit model for wireless internet

The Heart of Rock

3G licensing allows wireless internet to see the hope. Whether it is the internet giant Google, or the domestic giant Tencent, has increased the investment in wireless internet. Meanwhile, operators are starting to build soft harsh, similar to the Apple App Store, which shows that Chinese mobile users have reached 155 million per cent, up 13.4% from the end of last year.

The increasing number of mobile Internet users is bound to drive the rapid development of wireless internet. However, in the wireless internet industry, in addition to a few have strong financial resources, brand influence of the Giants outside (Microsoft, Google, Baidu, Tencent, etc.), other companies are caught in the profit dilemma. Once advertised the "precision advertising" of the wireless also in the CCTV 3.15 exposure, an instant collapse, which is already vulnerable to the wireless internet heavy blow.

Where is the way of wireless internet profit mode? What about the wireless internet companies that rely on VCs to survive? Please see below.

The dilemma of profit model

The current wireless internet profit mode is mostly dependent on SP mode. Although SP two confirmed that the subscription fee model is difficult to continue, but SP company has begun to turn to SMS on-demand deduction mode, which avoids two confirmation. However, many SP companies are still unable to provide valuable services to mobile phone users, the basic still rely on the way of fraud on demand deduction fees.

For example, in the browsing of the Web page to hang the rogue software code, in the use of mobile browsers, mobile phone client software when the user's mobile phone installation procedures, privately let the user's mobile phone send uplink SMS, fraud on demand business, and the content of these businesses do not even tell users.

SMS on-demand fraud deduction has become the main profit model of wireless internet, but this mode will not be long. Believe that with the increase in user complaints, as well as public pressure, mobile phone rogue software will inevitably encounter and internet rogue software the same fate. Wireless Internet profit model is in trouble, in the end what is the wireless Internet profit model of the Iron Law?

Advertising will still be the main force

The dotcom bust of 2002, a massive network of companies, has survived and a large number of companies have been set up. They mainly benefit from the popularity of mobile phones, as well as mobile phone platform, a mature and simple payment platform.

NetEase, Sohu, Tencent and other companies rely on SP SMS to get a lot of income, and safely spent the internet bubble period. And Tom is at this time to get faster development, SP SMS charges become its main source of income. They benefit from the popularity and application of mobile phones and the sheer number of mobile internet users. However, with the operator of the SP business audit intensified, fraud deduction is not realistic. This excellent payment platform will not continue to support the user pay model, so users free, corporate pay mode will still dominate the wireless internet.

The most important profit model of the internet is advertising, and Mr Ma, CEO of Tencent, which is based on value-added business revenue, is adamant that advertising will be the eternal theme of the Internet's profit model. Similarly, the advertisement also must be the main profit model of the wireless internet, is also the most easy to obtain the profit at present, the most standard, the most does not disturb the user's profit model. But wireless internet advertising must be upgraded, to effectively circumvent click fraud, to achieve accurate delivery, in accordance with the effectiveness of the measurement of advertising expenditure, which requires wireless internet advertising companies to make to achieve precision, effective advertising platform.

The current domestic well-known mobile phone advertising company Uucun was a Japanese investment mobile phone search company, in order to obtain independent development space, in 2008, its transformation of mobile phone advertising and stripping from Japanese companies, in the mobile phone advertising market has a good reputation and share advantages.

Pay for results will be a new standard for wireless advertising

A few days ago, the news that mobile phone advertising company Uucun received from Innobridge Venture Fund and other VC funds to invest millions of of dollars in venture capital. Remember Uucun was once a wireless search company, and in 2008 began to switch to wireless advertising, and in the wireless advertising market to gain a good market share.

In a tough economic environment, Uucun can get millions of of dollars in investment, which is enough to reflect the confidence of venture capitalists in the wireless advertising industry. Mr. Zhang Zhendong, founder of Uucun, said in an interview with Chinaventure: "VC mainly optimistic about the Uucun business model and team, Uucun to do wireless media representatives, to achieve the owners and advertisers, and not disturb the user."

In fact, the Uucun business model is also the realization of the wireless advertising precision, effectiveness, so that advertisers to maximize the delivery, so that advertising precision, will not disturb the user. According to Zhang Zhendong introduced, Uucun platform is based on the results of advertising platform, advertisers in accordance with the effectiveness of advertising fees, so that the maximum flow of the webmaster to achieve the effect of achieving a double win.

The author believes that the wireless advertising model paid by the results will become the new standard of wireless internet advertising. Wireless advertising agent will also become an important part of the wireless internet industry chain, because wireless advertising companies to carry ads to the webmaster, help advertisers accurate, effective delivery, but also to help the webmaster to enhance the flow of the task.