Online Marketing

140-word Guided reading understand your brand personality and audience, maintain a consistent style and speak at the right time, and publish valuable information that will help you improve brand impact and increase brand awareness.  Through the understanding and practice of these five simple recommendations ① establish brand personality ② determine the audience ③ to maintain a consistent style ④ grasp the opportunity ⑤ more practice, you will be more comfortable with your audience communication. It's written in the front. This article basically revolves around "the brand sound" This concept launches, "The brand sound" may understand simply as the enterprise in ...

Today's "mobile marketing" is not simply a mobile phone, it can involve the ipad, even other non-communication products. More recently, you'll find that more and more marketing campaigns are embedded in an application, QR code, or Facebook link, and, of course, the combination of the three. For the definition of mobile evolution, marketers have the opportunity to propose new ideas because there are not many rules in this new field. Moreover, open technology does not limit personal thinking. Here, we share some recent cases that may inspire you in marketing live ...

Compiling @bigla with the rapid development of social media and mobile Internet, the concept of LBS (Location Based Service) is becoming more and more in-depth and affects widely the form of marketing communication, which is praised by the majority of brand advertisers and agents. This article shares five lbs marketing cases, all very good brand communication demands and location Mobile information combination, through creative activities for consumers to create novel online interactive experience, so that the marketing plan more imaginative. Case 1 street sign in on a journey-across life path goal: through the novel lb ...

This article comes from http://www.aliyun.com/zixun/aggregation/13666.html ">socialbeta anonymous content contributor, Source address: http://searchenginewatch.com/3641448. As we discussed earlier, the purpose of the social CRM (Social CRM) is to help businesses better understand the use of new social consumers and customers. But...

Presumably everyone has seen such a scene: In a street shop door, placed in a sound, put a very noisy voice, shop door plastered with large posters, a letter: "Jump Price, the last 3 days", "decoration before the big clearance, the last 3 days." These businesses use numbers to create scarcity and attract the attention of users. This is a business in the real world of some gimmicks, you go back in a week, may still be "the last 3 days." And on the web, there are also some use of digital to motivate users to take further action to provide sales and promote dialogue purposes, today's popular group buying site is the best example, and in its ...

Big Star Chen Yao was a "donkey" to rob the limelight? Recently hit a certain endorsement ad, Chen Yao le cheerfully drive a donkey to go to the market, for the Gold Lord endorsement: NET. However, the cute donkey too grab the mirror, the audience remember Yao Chen Drive donkey, is forgotten the site of what what. Finally, the CCTV ads bombed out a lace product "catch donkey Net": In just 10 days, "Catch donkey Net" http://www.aliyun.com/zixun/aggregation/20097.html "> Baidu ...

140 words "the company that sells things in social media will be banished from the LinkedIn group, rejected in Quora and ignored on Twitter and Facebook." Hard advertising is incompatible with the nature of social media. The best way for marketers to achieve better results in social media is to try to help potential customers by telling them what they know, not what they sell. Write in front of the words an Internet user clicks Stream (clickstream)--He left a click footprint while browsing the internet ...

Facebook builds the largest and most interactive user platform on the planet, with a large percentage of the world's people using Facebook every day. This is even more pronounced after Facebook acquired WhatsApp. With such a large user base, Facebook has more than 1.19 billion active monthly subscribers, but it is still growing at a high rate, and users are spending more time than ever. In fact, Facebook's active users grew 25% to 2013 Q3 728 million, according to Facebook's earnings. For the ...

(abridged version published in October, "successful Marketing", written in August) will be carefully prepared to take pictures of the gluttonous dinner upload, so that netizens comment on the practice of scoring, has long been popular. If you have a restaurant that offers an Apple store version of the consumer environment, if you would like to also be able to advance through the Internet to customize their own burgers, and send it to Twitter, Facebook and Foursquare to share with you, you can not believe it? New York City August opened "4Food" is such a creative restaurant, it will be traditional meals ...

Recently, we have just come to the intersection of content and commerce. A variety of retail sites have sprung up, with the same typography as magazines, lots of photos, and exciting videos, all designed based on the idea of better selling products. We've found three of the most representative cases on a number of retail sites, not just a blog address or just a list of items that need to be sold, and they have been incorporated into a compelling retail experience. Mr Porter Mr Porter this period of costume ...

Editor's note "http://www.aliyun.com/zixun/aggregation/16820.html" >nativex marketing vice President Diana Lagattuta here tells us 3 tips on how mobile ads succeed in app games. I've been working on mobile advertising for the last 8 years, and I've seen a lot of examples in this industry that have captured a lot of what really works for mobile ads that really improve the level of mobile advertising. Mobile advertising has been emphasizing the media operations ...

General website average conversion rate is about 3%, but many websites can reach 10% or higher. How did they do it? What did you miss? Bryan Eisenberg, a best-selling author of The New York Times, revealed the secrets and ways to achieve high conversion sites in a personal speech. The following is a summary of his speech. What is the conversion rate? Fundamentally, the conversion rate is a measure of your ability to persuade visitors to do what you expect. It reflects your marketing effectiveness and http://www.aliyun.com/zixun/aggregati ...

Community operation refers to the sum of the day-to-day community management and service behaviors that are performed to enhance the community's user experience. Most people think that the operation of the community, especially the local community, as long as there is good content and good activities, but ignore the community's overall ability to operate the training. The five disciplines referred to here refer to: http://www.aliyun.com/zixun/aggregation/8241.html "> Content operation, activity operation, user operation, channel operation and product operation." ...

Compile @ Yang Yuanlong metalony social media promotions? Many marketers focus on the role of social media in branding and new customer attraction, while the impact on social media and sales is less clear. Anyway, social media can boost sales. And the concrete can achieve what effect, that depends on how you use him, how do you analyze the effect of promotion. Don't know how to use social media to boost sales? Here are 15 examples of social media strategies that might inspire you. 1, daily promotions here daily promotions are not the same as the group purchase mode of daily promotions, research found ...

This article is from the @ Fan Ryan,socialbeta Content Contribution Team new member, and Socialbeta Sina microblog version operation. A senior student from Zhubo University in Shanghai, Japan, specializes in international relations. Currently studying in Washington University. Be interested in social media marketing and entrepreneurship. Hope that through Socialbeta this platform, to know more people with lofty ideals, learn from each other and communicate. Welcome Galviebo Communication, Weibo: @ Fan Ryan in business, you can see the definition everywhere. Definition can be said to be your business mission, job description, reimbursement, work ...

This article comes from Socialbeta Content partners @ Global Tour. Although in the hospitality industry, customer service has always been a prerequisite for the success of the hotel, but in today's social media age, everyone is content publishers, so the extraordinary customer service can bring more publicity effects. The hotel should not only do the relevant work in the basic aspects, but also create the so-called "discussion contact point". I'll introduce some interesting examples from the recent hospitality industry in the next article, which may inspire you. 1. Anda Hotel: Reception staff to provide services to customers in a relaxed manner Hyatt ...

Fab.com, a social networking site that started as a gay man, was successfully transformed into an online design product http://www.aliyun.com/zixun/aggregation/33641.html "> Flash site" Last July, and within 11 months, A total of 1 million items were sold on the website, that is, 2.6 items are sold per minute. At present, the company has valued more than 1 billion dollars. Its co-founder and CCO (creative director) Bradford Shellhammer will f ...

Everyone loves fashion brands, and so is social networking. I have always believed that fashion brands use social media has a natural advantage, these advantages are doomed to the use of social media fashion brands than the general industry to be easily accepted and popular: 1 fashion brands and star celebrities have a natural connection; 2 fashion brands have formed a reputation online, with their own fans  3) fashion brand unique content such as fashion blockbuster, creative advertising are fans will scramble for transmission; This article will take a look at how 10 fashion brands are effectively leveraging social media: 1. ...

Facebook, the largest social network on Earth, provides an effective platform for promotion and communication for all walks of life, and also provides a stage for some music stars to promote singles, records, and real-time interaction with fans without having to wait for a TV or broadcast schedule to release their latest album. They can use Facebook to promote their latest albums anytime, anywhere, and to get feedback from fans in a timely fashion. This article introduces 10 big music stars on Facebook (the fan data is three weeks ago), from the Facebook homepage of these music giants ...

This article for the submission from Tristan, is a translation of the article, the article is relatively long, but if you have a website or blog, many methods are still worth learning. Traffic is the currency in the network. The larger the site traffic, the easier it is to reach the target: make money, spread ideas, interact with others, or whatever. That's why I'm writing this article on 100 ways to improve web traffic. Just use some (or most) of the following methods to make sure your traffic increases dramatically. Blog 1. Add blogs to your site. If...