10 fashion brands that use social media effectively

Everyone loves fashion brands, and so is social networking. I've always thought that fashion brands have a natural advantage in using social media,

These advantages are destined for fashion brands to use social media than the general industry to be easy to accept and popular users:
1 fashion brands and star celebrities have a natural connection;
2 fashion brands have formed a reputation online, with their own fans;
3 fashion brand unique content such as fashion blockbuster, creative advertising are fans will scramble for transmission;

Here's a look at how 10 fashion brands use social media effectively:

As an online retailer, ASOS uses all web-based tools to promote its brand, including social media, of course. On Twitter, Asos now has 60,000 followers, while Facebook has more fans than 3 million. All of Asos's social media activities are based on their brand community Asos life, where users can interact and discuss through blogs and forums.

Earlier this year, ASOS launched a Twitter based site, Asos follows Fashion, which gathered content from Asos supporters on Twitter.

Keywords: brand community, user contribution content

I saw on Sina Weibo some people send some fashionable pictures, today opened lookbook.nu to know from this site, yes, recently AA and fashion community jointly launched a campaign to encourage users to upload their own wearing Anglo apparel photos, The community already has 7000 photos uploaded from users, and 132 have been selected to make a 64-page paper version of "Lookbook". As shown in the following figure.

AA has been promoting Facebook and Twitter for more than 3 years.

DKNY's social media strategy was a success, with 190000 of its Facebook fans, exclusive videos, events and offers, and its anthropomorphic Twitter account DKNY PR girl to fans about the unknown content of the fashion industry.

Topshop has 1 million fans on Facebook and more than 100,000 followers on Twitter. Topshop Blog is also very enthusiastic, not only have their own brand blog, but also often held a number of blog workshops to discuss the exchange.

Topshop also tried water mobile marketing and released the iphone app, where users can view recent industry trends, blog content and fashion collections.

Keywords: marketing, mobile applications

The British fashion chain Brand launched the world's first YouTube store--youtique last month, and the user door can watch Louise · Roy's newest style of clothing, via YouTube annotations, can bring interested users back to French Connection's branded online store.

H&m, Europe's largest apparel retailer, is a Swedish fashion company that has branches in many countries, including Europe and the US, and is famous for its cheap prices. Also do a good job of using the Internet to attract users. The brand has more than 5 million fans on Facebook, and H & M has a site called Social Media reactiveness, which brings together the H & M content that users publish on various social networks.

Recently, H&m also released some warm-up videos on its YouTube channel, allowing visitors to guess who the next partner might be. Now that the answer has been announced (Lanvin), H&m is asking bloggers to launch a "Lanvin for H&m" widget design event, and the blogger has the opportunity to become the exclusive advertising channel for this new partnership.

Fashion Jewelry luxury brand Jimmy Choo the first time last spring to try to combine social media--foursquare to collaborate on a social media campaign in which Jimmy Choo's staff used a foursquare account called Choo Then in all parts of the City of London to sign in, the participants ' task is to be in the city-wide "wanted" choo whereabouts, as long as the participants in the location, just choo the next check-in site, then the user will be able to win. The entire event lasted three weeks, and the number of participants and brand impact reached unprecedented results.

In the past few years, the international fashion brand has always been concerned with creating a series of interesting content in the social media field, such as this year's theme is "Be stupid", the spring and summer of 2010 caused a global sensation, the ad won the Cannes International Advertising Festival Outdoor Advertising award of the highest award ( Outdoor Lion Grand Prix).

Recently, and launched a series of video ads, continue to play the "crazy" style of activities, Diesel said "My sneakers is not to run, but to kick the butt" (Diesel sneakers not Made for Running, the best for kicking Asses)!

Last August, Gap and Groupon launched a group-buying event that offered a $50 worth of clothing for Canadian and American customers who spent 25 of dollars on Groupon. The event was sent to its 40,000 Twitter followers, with sales reaching 11 million dollars within 1 days.

Gap is also wading through location-based discount services, which recently had a Blackmagic event on the Foursquare, and the final check in customer on August 13 will be able to offer a 25% discount.

The luxury company offers exclusive images and video content to 2 million of Facebook fans, as well as a musical show by emerging artists (called Burberry acoustic). Burberry has made full use of Twitter, YouTube, and its art of the trench event, an event organised by the company in collaboration with fashion photographer Scott Schuman, to encourage "ordinary" people to publish their own fashion photographs on their users ' own content sites. Recently, the company also broadcast live the 2011 Spring Fashion Show, the video content in its global flagship store released, and even gave the ipad. During the fashion show, users can browse or buy clothing via app.

Reference articles:

1.http://www.haibao.cn/blog/post/227256.htm
2.http://www.simplyzesty.com/social-media/10-fashion-brands-social-media-effectively/
3.http://www.marketing-life.cn/?p=3265

Source: http://www.socialbeta.cn/articles/10-fashion-brands-social-media-effectively.html