The art of "chopping" in the creative "postal" way of EDM

Foreword: The first step of the success of mail marketing is creativity, creativity is exquisite style, but no matter what style, must meet some constraints. These conditions determine whether the creative can attract the recipient to read and bring the desired marketing transformation. "Chop"--in the clip image to do "subtraction" is to adapt to the second-level e-mail media response characteristics, in the moment to seize the heart of the recipient, and let the recipient immediately produce the expected psychological activities. Case: "Chop map" to not be self-defeating figure one in the Bliss EDM, the view is "headless human body", "4 production ...

Demand Media lets branding forum embed Facebook Page

Beijing Time March 10 News, according to foreign http://www.aliyun.com/zixun/aggregation/31646.html "> media reports, Demand Media yesterday released the social platform pluck update, Allow brands to embed customer forums on their sites on Facebook page (pictured below). A new feature is Buddy Media (Buddymedia ...) for the Facebook marketing platform.

Content is king!—— contents are king!

Now when it comes to the web, the most heard is the user experience, interactive design, user research, web2.0, SNS ... it seems that the content of the website has been forgotten ... Some would say that with the popularity of web2.0 and social networks, everyone is the producer and consumer of content, as long as the site is ready, content will naturally occur, or feel that the content is only http://www.aliyun.com/zixun/aggregation/ 12410.html "> news portal to do things. ...

Buylife: Star "digital death" to do the public good

Fans of stars like Lady Gaga, Justin Timberlake and others have been having trouble recently. They are surprised to find that their idols have disappeared from the web since December 1, Twitter, http://www.aliyun.com/zixun/aggregation/1560.html > Facebook and other social networking sites are missing their trail, and some have even seen pictures of them lying quietly in a coffin covered with flowers. Did something happen to them? ...

Brian Solis: Social media roi can be measured

This article is from Socialbeta content contributor Edie, Yu, a British MBA master, has many years in education, marketing, public relations, journalism and other fields of work experience, the social media has a strong interest. --social media ROI can be measured-if ROI can be viewed as "return on ignorance" (ignorant returns) "after Brain Solis's end of the Dell Business-to-business Social Media huddle meeting, D ...

Bizo: Track different users to show ads that interest him

Taobao will recommend personalized ads based on the user's browsing and purchase records, but the problem is that it is only suitable for logged-in users, and if you do not log in or browse other sites, it will no longer be able to provide personalized ads to you. But a start-up, called Bizo, can provide personalized advertising for users who have not logged in or browsed multiple sites. Of course, these sites will first use the Bizo http://www.aliyun.com/zixun/aggregation/17575.html "> Advertising services. ...

The core data analysis model of the business website

It's the end of the year, and it's time to summarize. What should the Business-to-consumer summarize? Profit?? Gross profit?? Cost?? Empty words must be very pale, very amateur. Data, speak with data. According to the business characteristics of the operator, the author establishes the data model of the whole enterprise operation system, and the technical department has started to connect the backstage of the mall and implement the data analysis backstage of our web Edition. Next year our operation department, will gradually realize the operation data, take the data as the guiding ideology, discovers the problem, solves the problem, gradually makes our operation work steady one step after another. First: Day ...

Business-to-business 25 Examples of social media operating strategies

This article is from recently joined the Socialbeta content contribution team @yvaineso, very thanks. Over the past few weeks, a lot of people have consulted me about the marketing of business-to-business social media. Social Media marketing is nothing new to the business-to-business market, and social media marketing is far more prevalent than marketers know. This article provides a series of examples of business-to-business businesses using social media to achieve business goals. Some have been used for a long time, some are new, some you may be familiar with, some may be unheard of. 1 、...

AXE: A peeping hole hidden in the toilet

It is believed that for men, women are more attractive than naked. In order to test the depth of the man's nature of the Peep, axe recently in the men's room affixed to the female toilets can peep the dynamic QR code, only to use mobile phone scan, you can feast your eyes. Axe peephole Experiment Of course, this is only Axe activities, not really candid camera behavior. Axe found several hot beauty, in advance to take several pieces of peeping video in Http://www.aliyun.com/zixun/aggre ...

App Market Operation three steps

The article "Editor's note" comes from the Qin people. Two years of Internet products, mobile Internet products homogeneity is very serious, many good products once online will be a lot of competitors emerge. A good product, in addition to the real value of the product experience to do good enough, market operations has become a decisive factor in determining whether it can stand out. The article from the Internet product operation, content operation, user operation three aspects, explain how to attract users to your website, install your application, from a browser, curiosity to become a user. Operation means to promote the way to a once a year or two internet ...

8 Metrics for social media assessment

Do you think social media metrics are just ROI? Or are you still looking for metrics? Or do you find that social media has a variety of metrics but not one that fits your needs? Here are 8 useful metrics that you may not be measuring, but you have to consider. #1: Conversion Rates (conversion rate) Everyone wants to measure the total leads to calculate the minimum ROI for social media marketing, but don't forget the value of the conversion rate. Although the total amount has not reached, but its conversion tendency is worth paying attention to. ...

7 apps that don't rely on advertising to make money

It is not easy for mobile application developers to find business models. Advertising, paid downloads, and app purchases--these are all ways to bring money to mobile developers. But the way is by no means just these three kinds. Foreign science and Technology web site VentureBeat summed up 7 kinds of mobile applications innovative way of money. 1, closer to the game line is Japan's most popular mobile communications software, in Japan has 80 million users, and completely free. In order to make a living, line began to reach the game field, launched a guess called line Pop ...

7 Examples of companies using light blogs

This article is from recently joined the Socialbeta content contribution team @yvaineso, very thanks. Written in the front, Tumblr.com was founded in 2007 and is a micro-blog, it said in a statement: The monthly can attract 15 million of independent access to users and 61 million page views, these figures sound exaggerated, but still show its vitality. In China's light blog, the point is the first, and Sina's Qing blog also menacing. What position will the light blog occupy in this social media battle? Light Blog marketing War is ...

6 strategies for effectively attracting and maintaining fans (17 cases)

The author of this article @ Taiwan cattle, both on the previous [view]2012 social Media marketing success Law for our Socialbeta brought a good article, this article summed up 6 kinds of attract users and fans to maintain the relationship of the strategy, reasonable. Especially for us to bring some cases of Taiwan, very enlightening, I believe that read must have a harvest. Through socialized marketing, enterprises can inject vivid character and vitality into their brand. In particular, even without the staggering cost of TV commercials to do firepower support, companies can still use official blogs or officials at ordinary times ...

6 Successful business cases you don't know about social sharing

Robert Atkinson Rob Atkinson, president and economist at the American Foundation for Information Technology and innovation, said, "People now buy what is worth," he said. "If you use a chainsaw once a year, why do you want to buy it?" If someone were to share this chain saw, we would have the value of it, and we would invest the savings in other industries and create jobs so that our economic situation would gradually improve. "Sharing can give you the greatest value for what you are not being exploited." And this seemingly simple thing, behind the need for very complex ...

6 tips for getting new customers from social media

Compile @ Yang Yuanlong metalony Guide: As we all know, social media is a good way to raise brand awareness and develop new customers, but how can we convert random social media fans into genuine customers? This article provides us with 6 suggestions and related cases, I believe it will bring you some inspiration, if you have this advice, please let us know. Specific strategies vary by brand, and different brands need to face problems in customer acquisition. "If you are our client, it means you have bought ..." said Equinox, the director of social media at the company.

6 suggestions to help the electric trader spend the off-season after the festival

Guide: In the New Year holiday shopping frenzy, your online mall may perform well, this is a good luck. Now is the time to think about how to create more results in the new year. First of all, we have to consider how to deal with the next shopping off-season, and then use the relatively "leisure" time to do a good job of new plans, new projects. Written in front of the holiday shopping spree after the off-season is easy to be overlooked by the business period. But in fact, using the rest of the business can do a lot of things to improve themselves. The off-season promotion is a good idea in the article.

6 mistakes in the use of social media and their correction methods

We may have heard a lot about the successful use of social media, but there are many friends who are depressed by the inability to deliver. Whether you use social media for sales, increasing sales, promoting blogs, or raising awareness for a non-profit organization will always find that social media does not work, and there are 6 reasons for this (and the corresponding solution): Error 1: Audience positioning error (translator: Okay, I admit it's a cliché again, But there will be new gains, and social media needs to learn, listen and temper. Suppose you want to open a MICR ...

6 insight into the competitor's Facebook community business strategy

Contribution: Precision Strategy marketing-Community Research and Development Center Guide: Through the Sina Weibo Enterprise 2.0 data Center, enterprise users can learn about their microblog data, however, the latest revision of Facebook, which exposes some of the data, so that every business data is visible and how to gain insights into competitors ' business strategies, this article provides 6 perspectives on these public secrets! With the Http://www.aliyun.com/zixun/aggregation/1560.html&qu ...

5 ways to deal with negative evaluation of business brands, which one do you choose?

Compile @ Three tables guide: The advent of social media has changed the way business brands and customers talk, because of his openness, you have to face the inevitable negative comments. However, there are too many improper coping methods, such as "deletion, neglect", which lead to procrastinate, the following article Carole Billingsley may give you some inspiration. Social media is a powerful tool for business operations, through which business operators can reach out to old customers and potential customers, establish partnerships, and build trust. Social media can also enhance business ...

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