6 mistakes in the use of social media and their correction methods

We may have heard a lot about the successful use of social media, but there are many friends who are depressed by the inability to deliver.

Whether you use social media to sell, increase sales, promote blogs, or raise awareness for a non-profit organization, social media does not work, and there are 6 reasons (and solutions):

(Translator: Well, I admit it's a cliché, but there's a new harvest, and social media needs to learn, listen and temper.) Suppose you're going to start a lecture about the future of Microsoft Office, you have two choices: open in an auditorium that accommodates up to 10,000 people or in a small room that can accommodate 500 people. If you are not afraid to make public speeches, I think you prefer the former, because it does bring a lot of sales opportunities, right?

But if you find that the auditorium is full of students or artists, and the small room sits in a business owner who relies on Microsoft Office, where do you now think it will lead to the biggest sales opportunity?

This often happens in social media as well. We contacted millions in a network to see that we had so many friends and fans, not only that we were too excited, but when we released an announcement with passion, the sporadic response really gave us a cold tub. ★ The problem is not how many people you connect with, but whether the person you're contacting is interested in your small market.

The problem is that whenever you find a new friend on a community web site, you have to make sure it is relevant to your industry. Here are a few ways to make sure you find people who are interested in your content:

• Use Twellow and other Twitter tools to find people on your profile. So your Twitter can track your target audience.
• Look at the people your competitors follow and find people who are equally interested in you.
• Join groups such as Facebook and LinkedIn. Then interact with each team member.
• Find blogs on related topics. (Bloggers usually link to the sidebar, headline, tail, or contact page plus social files)
• Join the Forum of relevant topics (find a forum where members can share their social network profiles), participate in, and inquire about the social links of their members.

The Toyota Sienna website contains Facebook and YouTube icons.

This is the bottom of dawghouse design Studio.

(Translator: This error may be unconscious, the approach is more important) Here are a few simple ways to promote your social network file (translator: ★ File, not your site). Of course your site is also to promote, maybe you'll put your site's address in the next place, but that's why you bury your social media image, ★ When I want to be friends with you, I want to know who you are, not what you have. ）：

★social links on Your Website (social link to your site)

Your site is the first place to place your social media links. People who are active in social media will provide a convenient way for visitors to visit their community network files.

★social links in Your Emails (social link on your mail)

Add social file links to your email so that the recipient knows how to find you on the Web. You can use Wisestamp to design your signature files, add social media avatars, links, and even links to the latest posts.

Social links on Your Business Cards (social links on business cards)

Your business card may have a website address, a mailbox or a phone number, but as a social media-goers, don't forget to add the address of your Twitter file.

★forum Signatures (forum signature)

Are you active in forums related to your industry? So write your social profile and website address on your forum signature!

For example: you want to find a web designer, you see my file on the website, you will come to my Twitter to look at my information, and then you see these:

• 5 Updated Articles: You worked at Starbucks, McDonald's, court and La Fitness (translator: a health club)
• 7 replies: Trivial Conversations
• 2 Update: Language vulgar
• 3 pictures: You're standing there giggling

All right! After all this, you're not going to ask me to be your web designer, because you can't find anything relevant to my social media, but if you see this, your thoughts may be different:

• 5 updated articles on Photoshop design
• 7 replies: Answer Friends ' questions about web design and provide help
• 2 articles: A humorous view of the web design.
• 3 pictures about your work and your collection of web design books

In that case, maybe you think you're looking for the right person.

★ So your information on social media to be professional, and you are in the industry counterpart. It's best to separate your personal account from your business account. (Translator: This point in social Media for Sgt Business Partc will be explained in detail, but recently busy, translation too slow, but almost finished, we look forward to it! D）

This may sound ambiguous, but many companies are afraid to spend too much on social media marketing, because social media do spend a lot of resources and require long-term investment to produce results that many small businesses cannot afford. So we'll stay at the level of building links. Then we have a lot of social media accounts, but this exposure doesn't work, and only real participation will let you see the effect.

Regardless of whether social media roi can be measured, keep in mind that the most useful thing in social media for your business is not necessarily measurable.

There are many ways to use social media to communicate with fans, you can provide quality customer service, manage credit crisis or interact with customers to improve loyalty.

We've also published a lot of articles about social media principles, and so on, but the best principle is: Think of those who are with you and who have successfully used social media to study and analyze their practices. Do they respond to fans? Do they share posts? Do they release industry information? Wait a minute

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