6 insight into the competitor's Facebook community business strategy

Contribution: Precision Strategy marketing-Community Research and Development Center

Guide: Through the Sina Weibo Enterprise 2.0 data Center, enterprise users can learn about their microblog data, however, the latest revision of Facebook, which exposes some of the data, so that every business data is visible and how to gain insights into competitors ' business strategies, this article provides 6 perspectives on these public secrets!

With http://www.aliyun.com/zixun/aggregation/1560.html ">facebook new interface and mechanism of the online, fan group management once again face a new opportunity and challenge." The way in which the past has grown by intuition or by keeping a close eye on the number of fans has been unable to adapt to a rapidly changing social environment, but also to make it impossible for community marketers to make accurate judgments. Community marketing is unlikely to avoid competition, and sometimes the competition is unusually fierce. But the competition is not terrible, it is frightening that the brand has been in the midst of fierce social competition, but they do not know.

In this revision, Facebook exposes more detailed data on the business of the fan page, which allows everyone who comes to your fan page to see the performance of your fan pages directly. Most netizens may not pay special attention to this change, but you, as a fan-page operator, can learn about the performance of other competitors ' business data and gain insight into each other's strengths and weaknesses.

In the past, Facebook showed only two pointers: the people who spoke the praises and the people who talked about them. Now, three new data items are displayed: The most popular weeks, the most popular cities, and the most popular age groups. There is also a one-month growth trend curve.

If it is a site-related fan group, you will also see more data, including most photos of the tag here, the most visited week, and the number of people who clocked up at most. Here is the American Museum of Natural History, where we can see more information.

In addition to the above business data, we can also assess each other's business effectiveness from the competitor's fan-group timeline by seeing the number of people and people they have received each month.

This time the FB revision, let the fan group competition between each other more intense. Focus offers six viewing angles to help you gain insight into your opponent's competitive intent (the following is an analysis of the data from the social monitoring system, and the unofficial Facebook Insight.) The first three motorcycle brands in Taiwan as a hypothetical analysis of the object.

Looking at the growth and decline of the number of fans can give us valuable insights, including:

1. Effectiveness of competitors in Community operations
2. What did the opponent do? Can we refer to study? What is the estimated cost?
3. Level of investment by competitors in resources

Observe the graffiti wall PO and response frequency analysis, can bring us the following valuable information, including:

1. What is the positive and stable level of investment by the operator?
2. What is the frequency of the dispatch of the operator?
3. Can po draw fans ' attention

As the fan population varies, the fan activity time is different for each fan group, to learn about the active time of the fans and to interact with them at that time, and the message will be easily dispersed at the first time.

Looking at each other's popular content ranking, can bring us the following valuable insights, including:

1. What are the most attractive and engaging fans?

2. What kind of content do competitors interact with their fans?

It can be seen over a period of time, the entire fan group interactive results. You can lock in with the most interacting fans, communicate with your opinion leader fans, and you'll get more interactive ideas that might help you pull in more quality fans.

At the same time, you can lock in your opponents ' opinion leaders, see what they say, and perhaps have the opportunity to make it a big fan of their own and to help you communicate with your competitors ' fans.

Angle 6: Analysis of fan participation

Because the community needs high-quality business and fans to participate actively in the past, a small series has long been unable to load the workload of new media, so that fans moderate participation in your fan group operation, will be a good way to solve.

Want to see how your opponents run fan clubs with their fans? What is the level of participation of the fans? This is what we can think and learn.

Understand your competitors clearly, understand their strategies, and make early action and change based on these perceptions. This will give you an edge in the new round of community run competitions.

This article link: http://www.socialbeta.cn/articles/facebook-timline-insights.html

Author: Precision strategy Marketing-Community Research and Development Center