Online Marketing

In the last year, the electronic commerce industry, the advertising industry has talked about this word "retargeting" (another article please see this, or call "remarketing"). What is retargeting, remarketing? Re-aim and marketing? It means ... When a website detects you this customer has been to this station, "almost" bought a certain thing, but did not buy! It doesn't matter, this website can continue to you to carry on the "retargeting" promotion skill, it in some way tells a big display advertisement ...

This article compiles @ Bubu, the odd art community pm. Reading: Social media ROI Assessment has been a contentious issue, either simply, a single measure of the number of fans or sales, or simply an immeasurable, or not, this white paper from Radian6 may inspire you to measure ROI first by setting your own business goals, and cannot be measured by a single standard, different departments should develop their own KPI, the white paper has some examples, it is worth seeing. Radian6, a well-known social media monitoring company, published in February about ...

Since the user in the input verification code is always spent 5-10 seconds or so to identify the contents of the verification code, why not in the small window of the verification code put some ads? Canadian Nucaptcha Company in June launched the latest "Verification Code http://www.aliyun.com/zixun/aggregation/9391.html" > Display advertising products, causing great concern in the advertising industry. They embed the captcha in a 5-10-second flash video, and the user simply floats three red random characters in the video ...

This is a case of Cfi-social Media Watch 19th in-depth reviews, writing a more profound, so bring it over to share with you in the blog. At the same time, social Media Watch the 19th and previous installments of all online reading and download links here, also welcome you follow my Sina Weibo @ Ai Song and I discussed together, and I hope you are also concerned about the Sino-Sea interactive Sina microblogging @ China-Sea interaction. August 25, 2010 10 o'clock in the morning, Nokia company in its activities official website, Sina Weibo, happy net 、...

Written in front of the words: for page (public homepage) This product concept is not new in China, the reason to translate this article, more is to see the Mixi page This product features more malleable and fusion, in addition to allow users to pay attention to the release of the publicity with the novelty, The advertising system with its natural integration together. Like the iphone, the phone is not Apple's invention, the touchscreen is not Apple's invention, but Apple has made the phone the ultimate. About Mixi Mixi is Japan's earliest internet company to provide SNS, is also the current day ...

First saw the picture, you must think is So-and-so fashion brand http://www.aliyun.com/zixun/aggregation/11307.html "> official website, unfortunately, not!" This is the ice cream brand Magnum ice cream for their new taste temptation hazelnut launched the Internet ads, will be in the picture Magnum Girl lead us through 20 well-known websites, collect 100 bon Bo ...

If you get a mission to "shoot a series of commercials, five every day, no script, no scope, the only requirement is for consumers to participate", what would you do? Can't you think of a good answer? Consider the Mac & Cheese Macaroni Practices of Kraft Foods (Kraft). To design a consumer involvement is not difficult, it is difficult to make consumers willing to participate and wonderful to be worth seeing. To allow users to create their own content (UGC user generate contents) such activities, usually the number of participants is not high, to ...

How to make the enterprise bigger and stronger? Talent！ How can we improve the productivity of our talents? System！ How can we design a reasonable system? KPI System construction! "There's nothing more important than finding the right person to get the business to win," he said. All the savvy strategy and advanced technology in the world will be useless unless you have a good talent to practice it. --Jack Welch. The Internet and software industry is the category of intelligence-intensive industry, how to make efficient use of staff intelligence to create benefits is the most important business, but we use the talent to ...

140 words read some of the main points of my article review: 1 The social media impact assessment is more likely to be achieved than offline real impact assessments, and more widely used in marketing. 2 social media impact assessment lets you find out where the real opinion leader is. They may not be celebrities, but they have an impact on a topic or keyword. 3 The marketing campaign with opinion leaders as the main body is more social media and Cross-platform. You're not focusing on social media platforms, it's about people. Where the opinion leader is, the fans are there. 4 Find the opinion leader, put your products really affordable to every ...

Color Labs The first round of financing up to $41 million trillion, a number of controversy. Many users reflect that Instagram is better than Color, and the effect of image processing is also more dazzling. But why Instagram only get 7 million? 41 million is nearly 5 times times higher than 7 million, Color has what kind of killer, worth so much money? The difference between Instagram and Color is embodied in different ways of community building. Instagram itself ...

Mobile Marketing Organization http://www.aliyun.com/zixun/aggregation/29803.html ">dreams Factory" (http:// mobiledreamsfactory.com) brought in 2010 new Ikea mobile apps. The app has a unique augmented reality feature: Users can choose a piece of furniture from the catalog and "put" it home. The software shows the furniture, not just a piece of ...

Last month, Hulu CEO Jason kilar A very good report, sharing Hulu's growth story, revenue data and some insights into the future of the video industry. Hulu's success is definitely a marvel, especially in business terms, and he has won 40% of the market share of the equivalent of Youtube 10%. In the report video, you can hear Jason praising the Hulu Beijing team! I have had the privilege to visit their office in Tsinghua Science Park.

Some enterprises want the creative marketing activities, hope to make "promote the purchase" effect, so, creative personnel's head melon, desperately asked himself, in the end to "what kind of screen", can these consumers "to" the physical store, or online shopping cart? We thought a lot of ideas, we need to clock out every day, or to ask everyone around the talent (such as 3C or http://www.aliyun.com/zixun/aggregation/17945.html "> Mask products to ease the purchase), Or let the people who bought it write ...

Today continues yesterday's topic F-commerce, in yesterday's article, Socialbeta introduced Facebook E-commerce three basic one of the Facebook store, whether it is browse-style f-stores, Fan Exclusive shop or to provide the same experience as the online shop full version of the F-stores, these are the most easy to think of the F-commerce form, in addition, F-commerce there are two other forms, today, this article in some examples to say these two forms. On-site ...

According to foreign media reports, at this year's Cannes International Creative Festival, despite the large number of traditional advertising giants, but social networking site Facebook, with the rise of social advertising as the brightest star. Just a few years ago, Facebook was nowhere in the advertising market and, according to emarketer, the market Research Institute, this year Facebook will be the largest online display advertising provider in the United States, with an annual revenue of more than $2 billion trillion. In recent years, online advertising sales are hot, mainly online advertising can be more targeted than the traditional print media and TV ads to eliminate ...

Julie Zhuo, Facebook's design director, shared the experience of how her team used data to make decisions in the Friday Zurbsoapbox event, many of which were stunning, with live audio and content summaries. (Audio address: Http://podcast.zurb.com/15_ZURBSoapbox_with_Julie_Zhuo.mp3) analyze data rather than crave data Julie told her own product design team through the data to ...

There are a lot of big international brands on Facebook that are pretty good on the page, like Starbucks Starbucks and Coca-colahttp://www.aliyun.com/zixun/aggregation/8700.html "> Coca-Cola and so on, but like IBM and GE singular Electronics, on Facebook, only 68,000 and 100,000 fans. On the other hand, some brands, though not quite large, are able to do so on Facebook ...

Since there is a book "4-hour workweek" best-selling, especially for the American internet people like, after, "four hours" into an important statement, a week to do four hours of things is very good, and you finish a work as long as four hours is also very good thing. Yesterday, the American internet people in a crazy share article, the author of the article is successful in four hours to create a successful small business, his fart claiming: "4-hour startup" (founded within four hours of the new company) this "4-hour St ...

Now the http://www.aliyun.com/zixun/aggregation/9893.html "> Internet trends are social networks (sometimes called social media), and the use of social networks to launch marketing is" very interesting "for many business organizations. Topic (The reason I'm interested in quoting is that these three words are likely to be passive, as my microblog says), but after social marketing? Any kind of marketing work is "input", since is the input, must say the output, is called Ro ...

Shopping Cart Abort rate is above 2/3 according to the marketlive (http://www.aliyun.com/zixun/aggregation/7871.html "> E-commerce Platform and solution Provider) of the purchase waiver rate of tracking discovery, Despite the best efforts of retailers, shoppers will now give up 2/3 of their digital shopping carts, a level that hasn't changed in the past few years. This sounds alarming, with data showing consumers on E-commerce platforms to shoppers ...