EMarketer: What can you see from the cart drop rate?

Shopping Cart waiver rate above 2/3

According to the marketlive (http://www.aliyun.com/zixun/aggregation/7871.html "> E-commerce Platform and solution Provider) of the purchase waiver rate tracking found that, despite the best efforts of retailers, Shoppers will now give up 2/3 of their digital shopping carts, a level that hasn't changed in the past few years.

This may sound alarming, with data showing that consumers are putting more and more money into shoppers on e-commerce platforms, but they are actually buying less. As a way of measuring the performance of a shopping cart, it is not very important to look at the abandonment rate alone, but it will be quite significant if you look at consumer trends and shopping cycles with other measurements. According to emarketer, a new report, "Shopping cart abandonment rate: How retailers use measurement indicators to promote sales."

Behind the high rate of abandonment, retailers have found that the main reason may be the deep-rooted stickiness of consumer behavior, the growth of mobile shopping, and the slow economic recovery.

Consumers give retailers a vital message by putting things in their shopping carts, even if they don't actually buy them. For example, the search term itself points to the shopper's buying interest-perhaps even a single stage of the shopping path.

Retailers are already taking advantage of these analyses, but they are able to dig deeper into the data at the strategic level to look for those who are customers and when their customers appear.

A shopping cart can tell a retailer a lot about the performance of e-commerce sites, but the drop rate is only a fraction. To achieve greater results, retailers need to take into account other measurement methods.

Ideally, the performance of e-business can be judged by the visitor. In other words, consumers often visit the site many times before buying. As each visit increases, they are more likely to buy.

A visitor-centric approach may also contain offline data. EMarketer predicts that E-commerce accounts for only 5.78% of America's total retail sales, but they affect a much higher proportion. Retailers are starting to build links between shopping carts and physical store purchases through loyalty programs and email influences, but there are still difficulties with the full channel building. Still, an isolated view of the E-commerce strategy in overall income would be an incomplete picture.