Mixi's social advertising tour

Source: Internet
Author: User
Keywords Social ads fans nbsp;
Written in front of the words: for page (public homepage) This product concept is not new in China, the reason to translate this article, more is to see the Mixi page This product features more malleable and fusion, in addition to allow users to pay attention to the release of the publicity with the novelty, The advertising system with its natural integration together. Like the iphone, the phone is not Apple's invention, the touchscreen is not Apple's invention, but Apple has made the phone the ultimate. About Mixi

Mixi is Japan's earliest internet company to provide SNS, and is currently the largest SNS in Japan. Celebrities, entertainers, politicians, writers and other people are active in Mixi. Since September 2006, Mixi has been in the fierce competition to explore the road to suit their own, but also in the continuous excavation of the new social product form, today through its new product Mixi page to show the Mixi in the field of social advertising in the ongoing attempts and efforts.

Japan's largest sns–mixi in the social business of the ongoing exploration and trial, the new advertising services have achieved the usual number of clicks 2~30 times, how products can achieve such good results? Let's take a look. New Mixi page

The "Show participant banner" to be introduced today is a form of advertising that is presented on the Mixi page. Mixi page is a new function of the Mixi on August 31, 2011. Ordinary users, no matter who can be opened on the Mixi, can also submit written application to Mixi and be confirmed as a partner. Enterprises and users do not have to worry about the information will be stolen, at ease through the Mixi page for the relevant promotion operations.

November 25, 2011 in Tokyo Meguro hosted the MOBIDEC conference, according to Mixi Media Business Division Minister Tsujitani Zheng Long speech, the number of Mixi page opened more than 150,000, of which enterprises, institutions and other open accounted for more than 35%, and in the upward trend.

According to the monitoring of user's usage condition, the search function of Mixi page is strengthened and the usage rate is improved smoothly. Users who use Mixi page also generally reflect the overall user attributes of Mixi, especially the female users who are the main user of the group. The following figure is the Mixi page and mixi overall user properties.

Among them, Lawson, the partner of Mixi page in Enterprise page (Japan is similar to the 24h convenience store in 711), its Mixi page has 71,000 fans, ranging from 700~1300, and 180,000 fans of Facebook Page (Facebook page's good number is 200~500 range), with a very high level of activity and sense of presence. The figure below shows the rank of Mixi page, the Star and the artist rank relative to the front; Although the number of fan page fans is relatively small compared to Facebook, there is no impediment to user activity.

Mixi's Social advertising service Overview

According to December 2011 media data, Mixi released a new banner advertising service – "Show participants banner". The product is a new form of advertising tried on Mixi page, designed to allow users to log in and use, and is a powerful solution for Mixi page owners who have a small number of followers (fans). In addition, the December 7 online period limited trial products – "eye-catching Mixi page", only need 1 million yen advertising fee, this and "Show participants banner" The minimum of 3 million yen advertising fees, compared to 1/3 of the cost can be advertised, It is a very rare opportunity for users who have a strict advertising cost.

Show participants banner

The so-called "Show participant banner", as the name suggests, is a way of showing the number of Mixi page participants on the banner. People who have used or seen Facebook ads will have a basic understanding of the concept, creatively showing the number of friends involved in Mixi page ads dynamically on the banner.

Although the social advertisement of Mixi can not be subdivided according to the attributes of age and sex, 1 times it will be released to 3 kinds of terminals, such as PC, multifunction mobile phone and smart phone. By Mixi ads published by its own advertising system, the number of banner that show participation has increased by twice Times ~30 Times Ctr (CTR) compared to the usual banner. In addition, there are two versions of the banner that show the number of participants: (1) show the total number of fans (known as the "show overall number") of Mixi page, and (2) show the number of friends who participated in Mixi page (known as "show the number of Friends"), The latter is 1.5 times times ~3 Times Ctr than the former. (usually the benchmark Ctr is probably pc:0.07% mobile:0.05% Mixi touch 0.2%)

It is worth noting that to use the better "show the number of friends", you must let The advertiser's friends become the Mixi page fans. When the ad is released, it becomes more important to expect a good advertising effect than to expect to gather a large number of fans.

compelling Mixi page

The ad banner is a limited trial advertising service provided by Mixi. The minimum advertising cost for the "Show Participant Banner" was 3 million yen, while the "compelling Mixi page" was on December 7, and the service was limited to

Between 2012/1/2~2012/4/2, the cost is only "show participant banner" 1/3, for enterprises trying to advertise on Mixi, is a very favorable activity.

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Recommended reading: "Socialbeta exclusive" gree growth story and the 21st century strategy

Compile @ He Xian

This article link: http://www.socialbeta.cn/articles/social-ads-mixijapan-2011.html

Original link: http://media.looops.net/admin/2011/12/13/mixi-social-ad-bet/

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