Online Marketing

Before I wrote a clever use of digital incentive http://www.aliyun.com/zixun/aggregation/8172.html "> User behavior of the article 4 clever use of" digital "incentive user behavior, and in the use of digital incentive users? Scenarios and user-led surprises in this article, the author mentions the main concentration of four types of Web sites or products in user-led design: (1) shopping sites, such as group purchase stations, they use numbers to create a scarcity impression and encourage the following; (2) ...

READ: Before the popularity of social media, some brands have become famous in this area, and fans are not unreasonable in their pursuit of these brands on Twitter, Facebook and other social networks. Obviously, these brands have a way of success that we cannot learn. Any social media manager would dream of having millions of listeners. We often fantasize about the wonderful scene: Thousands of fans are enthusiastically commenting, praising, and sharing our "gods", and we just have to watch our fans multiply. All right...

Author: Shanda for introduction a good book Let me do two things involuntarily: one is to write a reading notes, deepen understanding, and the second is to buy a few to send friends, share good things. According to the understanding of the horse, there are three stages in life: The first stage is the profit, the material, because you need money, to live, as long as it does not violate morals and law; the second stage is the name of the person, the material has to want to have a reputation, social status; The third stage is decided, fame and wealth have, found that people die what also can not take away, only to soothe their hearts , to settle the soul. The second stage of the name, not necessarily to achieve how high social status, ...

1, face culture differences on the impact of brand strategy face culture is a major feature of China, is the unspoken rule of Chinese Love Society, an American scholar said when talking about the difference between Chinese and American face culture, "for them, it seems worthwhile to keep ' face ' and give life." This is a joke, but reflects the Chinese attention to face has been to the extent of too much. Chinese face culture means that enterprises in the brand recognition system planning, as far as possible in the brand recognition to highlight the noble, rich and taste to let consumers get the vanity and sense of dignity. For example, for high-grade clothes ...

What value can Weibo marketing bring to the enterprise? Like every guest to make an object to create a fad? Or like the legendary Huaqiang North Weibo 16-hour nuggets million? For more companies, these are too far away. What we need is to grasp the law of micro-blogging propagation and excavate its maximum value. First ask: What is the most important microblogging marketing? The pursuit of the number of fans or quality? Is it the pursuit of mutual interaction or the forwarding of information + comments? How to tap to increase effective fans? How to mobilize effective fans? How to tap the value of effective fans? Only by figuring out these problems can we really understand the microblogging camp ...

Editor's note "the author @ Shen Yu, serving on the Alliance Developer Service Platform, is not only a heavy game player, but also to the domestic and foreign game application market is very understanding, especially on how to promote the application of a more in-depth study." Recently, he from the point of view of his own players, combined with the game industry observation and thinking, wrote this article on how to better cross the mobile game to promote the content of detailed and detailed, illustrated, worthy of domestic mobile game practitioners to read for reference. Recently, more and more game developers have been watching the benefits of cross-selling. Some games are just ...

1.&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; If you feel bad, go to the bathroom and wash your hands with a piece of soap, and you'll feel better. If you wash your hands and think, "I washed out the bad luck, I washed out the bad luck." "You'll feel better after you've washed your hands." Similarly, if you feel lucky and happy in your heart, don't wash your hands immediately.

But the number of operators in the product operation is very large, but the position name is different. Only in my familiar community product operations, there are community operations, community administrators, content audit, activities planning, community editing, network promotion, Community customer service and other positions, belong to the scope of product operation. The threshold of product operation is usually not high, the work content and seemingly trivial and complex, exhaustive, easy to do difficult to fine. There are several viewpoints: operation is "guest service", "delete the post", "Forum Moderator", "Porter", "Cleaning staff", "Network Operation Dimension" (Totally two jobs good!) " .........

Author: @ Li Yijuan recently encountered a test: How does an Internet product gather users from scratch? In this respect, I divided 3 stages to discuss. (in the middle of the idea of a number of Sun Tzu, learn the Art of war, to do products also have a certain guiding ideology.) Hope that more people can learn Chinese, patriotic study. More study of national studies, you can see through the phenomenon of nature, which is also the original philosophy. One: Think about why users use your product? Before the product is produced, that is, the moment when Ieda was born, you must answer a question for the user: Why should I use your product, your product and others ' production ...

Two days ago received a spider web customer service phone, said I early through their website subscription http://www.aliyun.com/zixun/aggregation/6611.html "> China Business newspaper, China Business newspaper presented a few books." During this period of time, China operating newspaper inventory time found to my books have not been sent out, the Chinese business newspaper to ask the spider web. Customer service said the spider web has never received my complaint, so it was only recently discovered by the Chinese business newspaper. Early subscription ...

Yesterday @baiyi on Weibo asked: What kind of Enterprise Micro Bo is good? I forwarded a "bad call" to complain about a few businesses in some or some industry on Twitter, and see which one is the most satisfying? Later, Bo friends to participate in the discussion, feel that this move although a bit loss, but more really, Bo friends also cited some examples of real, such as @ Dell technical support to do better, and to Dangdang is not, of course, these are cases. But the test enterprise Weibo good or bad an important indicator: in the shortest time to help users solve practical problems, do not ask this powder ...

No need to clock, play the game or in http://www.aliyun.com/zixun/aggregation/1560.html ">facebook on the praise to get free gifts, Burger King's latest creative marketing in the U.S. Just do one thing: stare at the burger on the screen. Through interactive television technology, Burger King asked consumers to stare at the ever-rotating fort on TV, so long as consumers could get free from the burger on TV for more than five minutes, and the longer it would be ...

In the hair Weibo, if you are still using Taobao body, roaring body, where the object of the sentence is out, recently there is a "seabed fishing" (seabed fishing, hot pot http://www.aliyun.com/zixun/aggregation/36708.html "> Chain companies are popular on Weibo, becoming a new case of network marketing. "Yesterday in the seabed fishing, accidentally with friends complained about Jingdong Rob of the Nara Mei-zhi Big Book How not to arrive, the results of the waiter checkout when asked me Jing Dong member account, three this morning big ...

When the traditional http://www.aliyun.com/zixun/aggregation/38704.html "> Display ads" Low click rate to let advertisers shake their heads, dodge car launched the first in history " Film-type ads (Filmstrip ads) are expected to spark a follow-up trend in the advertising industry. This new form of advertising, developed by Microsoft, combines multiple banner ads in an interactive way, and Microsoft also takes special pictures to show you exactly what a film is.

Internet entrepreneurship has become a lot of people today, in particular, college students, young friends, the lowest entry threshold for entrepreneurship, but the Internet entrepreneurship is not as easy as people think, Internet entrepreneurship is the most important idea, with good ideas, may be half of the success, which for any entrepreneur, not only is the Internet entrepreneurship is very significant. Here to introduce a few groups from the NetEase technology daily one-stop column selected, to adapt to the Chinese market e-commerce site model, we can look at leisure, may also jump out of a few new ideas. One of the site's fantastic ideas, breathtaking, eye-opening ...

The original author is Scott Kevit, chief executive officer of mobile service platform provider hints airship, a specialist in mobile application strategy and cloud infrastructure, and research in the areas of application operations, user stickiness, developer ecology and cloud computing. In this article, he summarizes the issues and taboos that Android app developers need to implement to generate revenue. The application of the Android platform's built-in pay feature is one of the most attractive applications for revenue generation, and many Android app developers are ...

Patek is one of the world's largest watch industries, earning only less than 750 million euros last year. Over the years, they have been creating a series of very unique parent-child ads. You must have seen it somewhere. For example, a father and son sitting in a motorboat, a scene gently aroused the father and son loyalty and love. The son listened carefully to his father and said something about sailing. It is not difficult to imagine that a son will grow up confident and independent and respectful and gentle. He will follow his father's footsteps and learn his best. Father paid a lot for his son's love. People feel that they have been on the water.

Note: This paper is the third part of the "Advertising cognitive process" series, in which the author introduces how to use the superficial processing in the cognitive system of unintentional attention and intentional attention to promote http://www.aliyun.com/zixun/aggregation/17581.html in the first two articles respectively. "> Advertising quality and effectiveness. And this article focuses on the third stage, including memory and Lenovo, the main role of the deep processing of information is persuasion, that is, through the analysis of Memory and association, the use of skills to enable users to promote ban ...

Editor's note: This article is written by Http://www.aliyun.com/zixun/aggregation/16434.html >chris Brogan, chairman of Human Business works. In this article, Chris details his own experience of "asking for diffusion" by countless people, revealing the drawbacks of this microblogging marketing model and sharing his own media experience: how he gets attention and continues to get attention. When I post on this blog platform ...

Release date is the most important time in the game life. The outstanding release program can bring a solid initial user, you can get a favorable position, the best result is, through the first 25 list (top list) to obtain natural flow. Bad publishing can only bring you bleak prospects, and you need to invest more in the user's cost to get the same results. Publishing is the key to success for small studios and independent developers who don't have tens of thousands of users to get their budgets. So how do you build a successful distribution plan? The outstanding distribution plan is by no means accidental. They ...