Burger King Creative Marketing Whopper Lust: Look at the end of the fun

No need to clock, play the game or in http://www.aliyun.com/zixun/aggregation/1560.html ">facebook on the praise to get free gifts, Burger King's latest creative marketing in the U.S. Just do one thing: stare at the burger on the screen. Through interactive television technology, Burger King has asked consumers to stare at the ever-spinning fort in the TV screen, so long as consumers can get free from the burger on the TV, more than five minutes, and the longer they can get more burgers, The marketing campaign has now attracted American consumers to spend more than 5,000 hours staring at hamburgers in front of the TV:

The marketing plan, called "whopperlust", is the latest in Burger King's advertising in the United States, by playing ads on an interactive TV DirecTV, Burger King challenged viewers to stare at burgers, and if you don't have a turntable, distraction or sleep in five minutes, you can use the turntable to spot the arrows on the screen. For further instructions, the following are the rules of the game: as long as five minutes, consumers can choose to double the challenge time or exchange for a fort, if you choose to continue to challenge, you have to double the challenge time, and then spend 10 minutes to get two fort, want to eat three free flower fort? No problem, the challenge times are multiplied by three times times, and you have to stare at the screen for exactly 30 minutes.

Burger King said they wanted to do something different than the one on Facebook, and came up with ideas to challenge the audience, but what was the effect? At present, Burger King has sent out 50,000 free Huaburg, American consumers spend more than 5,000 hours in front of the television staring at Hamburg see.

Agency:crispin Porter + Bogusky

Source: Digital era Original: Mashable