Advertising knows what we need, but refuses to sell it to us.

Patek is one of the world's largest watch industries, earning only less than 750 million euros last year. Over the years, they have been creating a series of very unique parent-child ads. You must have seen it somewhere.

For example, a father and son sitting in a motorboat, a scene gently aroused the father and son loyalty and love. The son listened carefully to his father and said something about sailing. It is not difficult to imagine that a son will grow up confident and independent and respectful and gentle. He will follow his father's footsteps and learn his best. Father paid a lot for his son's love. People feel they have been on water many times. When their son was young, they could discuss the building of a marathon in the bedroom. Now is the time for a son to repay this love properly. This advertisement knows our deepest hope. However, it was filmed so clearly and accurately because it was described as difficult to find in http://www.aliyun.com/zixun/aggregation/38214.html "> Real life." The relationship between father and son is seldom so good. Father-son relations are often neglected, rebellious, and sad. Father is often absent. The son joined the bad group at school. No chance to talk to each other. But at that moment, thanks to the hundred Patek, we could glimpse the paradise of the mind; no wonder we were moved.

Again, Calvin Klein's ad. Parents and children happy to roll together, a laughter. Everyone can be simple together, do not need to pretend. Because everyone here is trustworthy, but also believe in others. No one knows you like they do. When you are in a nameless airport lounge, a person alone in a hotel room, you will recall the warm home, extremely miss them.

Or, you may have missed those years, the early years, everything is so easy. Now the children are growing more and more stressed. Just last week, there was a terrible quarrel with the children about drugs and cell phones. And the relationship between spouses is also painful. CK understands all this, and it also focuses on our deepest, and most elusive, inner desires.

Advertisements are well aware of our needs. And what we really need is happiness. Their emotional appeal is based on a great understanding of us. We are a desire to have sex, a desire for good family relationships, a desire to get in touch with others, and a sense of being respectable creatures. And advertising knows all about it.

However, with this knowledge, advertising will unwittingly be very cruel to us. For though they inspire the longing for our burial, they refuse to do any sensible and sincere thing to appease it adequately. They showed us the heavens and then did not sell us any help that might reach heaven.

Of course, advertisements sell us things. The only mistake they aroused was hope. CK produces lovely cologne. The Patek watch is the agent of a very reliable timer. But it's hard to see how these products help us ensure that they provide unconscious ideas. A watch, or a bottle of perfume, although they are excellent--but it does not solve our real dilemma. Our problem is far greater than these products know.

We sell each other the wrong things. We have almost divided our requirements into convenient timing and personal preference management. But for the next generation of entrepreneurs there are far greater and more meaningful business challenges to deal with. (Business opportunities, in essence, are just an unnoticed need, and we have a lot). We should work together to shift our ambitions to creating new products – New products are as novel as the Watches of the 1500. We need a commercial and industrialized drive to support the filling of our world and our lives, with products that truly help us develop, prosper, find contentment, and promote interpersonal relationships. Only in this way can we get a truly lovely ideal, which is what today's advertisements let us see from afar.

Advertisers know that in their hearts, it is not always possible to evoke longing. That's why many advertisers, especially the most talented ones, suffer from midlife crisis. They know their talent has been dedicated to the image of happiness, and these images are the products they sell do not bring, because of suffering from the suffering of unreal life, banks have some savings advertisers, many tend to leave the industry, to try something new. Some of them study philosophy, some open bars, some travel around the world to find the meaning of life. We invite them back to work to create a new kind of advertising: a product that not only knows what makes us happy, but actually brings us happiness.

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This translation is only for learning and communication purposes. Non-Commercial reprint please specify the translator, source, and retain the article in the translation of the full link. Original source: philosophersmail.com Original title: Adverts know what we need; Tightly ethically refuse to sell it to us | Philosophers Mail original address: http://www.philosophersmail.com/capitalism/adverts-know-what-we-need-they-just-refuse-to-sell-it-to-us/