Online Marketing

140 Word Abstract: "Information map" social media stimulates holiday shopping. ①66% consumers in the U.S. Thanksgiving Day because of social media interaction with friends and corporate page to stimulate direct consumer ② in social media recommendations more http://www.aliyun.com/zixun/aggregation/30333.html "> To stimulate consumption, 65% of the users who received the recommended direct consumption of ③36 users more believe that the use of social media brand ④80% consumers because of the return with the Enterprise page ...

Sina Weibo research series of articles by the Ministry of Commerce and Http://www.aliyun.com/zixun/aggregation/13666.html Sina Weibo ">socialbeta jointly launched to help the broad masses of Sina Weibo have a better understanding, 工欲善其事, prerequisite, believes it is a bit of a revelation to your business when it comes to using microblogs. There is a phenomenon in the official microblog run by many companies in Sina, the enterprise has the official microblog of the enterprise at the same time, will be its son brand, local branch ...

Fewer people in social media care about who you say you are and more about who I think you are. Sometimes you find that you have been online, actively tweeting, letters to attract the attention of users, and often ineffective. But other microblogs didn't take much effort but the interaction worked well, and everyone talked about it. What exactly is the problem? Is your brand "good to talk"? Often see people talking about social media is "http://www.aliyun.com/zixun/aggregation/8258.html" > Content for the King, but also marketing ...

Absrtact: Compared with the implanted movie or the program, will http://www.aliyun.com/zixun/aggregation/10115.html "> brand implant the consumer's life track, can close with people's psychological distance, Infiltration into the consumer's cognition by the smooth and silent form. In the final analysis, the essence of marketing is to let the brand influence people's life style. The matter: The peak of work, Dunkin Donuts in Seoul bus play a very fun broadcast ads, when advertising ...

Converse Brand: The brand connotation of Converse itself is the pursuit of freedom and advocating individuality. Label for its brand is also fashionable, trendy, personalized, original. The November 2011 Noise event was also its collaboration with independent musicians, consistent with the brand philosophy. August 20, 2012, Converse together with Renren launched # to find new noise # activity. To support the independent musician, its brand connotation is consistent. Data analysis of Converse music official Weibo through the analysis of the official microblogging of Converse Music: The search for new noise has not been widely used ...

For marketers, 2012 's August seems very difficult--the Olympics have passed, the football season has not arrived, there seems to be no hot spot to fuss over this period. So how to create a topic in such a dreary one months is a challenge. The list below lists the winners of the challenge – the 20 companies that received the greatest number of "praise" in August. A sample of the list is Facebook's public homepage, which excludes entertainment brands, celebrity home pages, and other social media brands such as YouTube. Which companies are on the list? And how they end up ...

The first lesson for journalists is how to construct their articles, in order to prioritize the most important information, and as the text continues to unfold, the importance is reduced. Pick up a newspaper and you'll find that the first few words often contain the most important element of an event. This is not only to create impact, but also to facilitate editing in the need to vacate the time, you can put forward some unnecessary information. Since the last sentence is of the lowest importance, it will not cause much influence. Here's how to make the content appealing. One: Title my view ...

Author: @ Radical Root nine Changtian announced "to youth" broken 500 million box office. I saw it, but not too much emotion. I think "youth" can not be called the detonation of social networks, but with large resources and good use of social network propaganda. The combination of film and social network is the "lovelorn 33 days" opened the precedent. This definition is to understand the micro-blogging marketing, or at that time to play Weibo users see the fact, but also the later all the social network to do the movie a benchmark case. Before "lovelorn 33 days", there is no film in the social network to play a good game. So it comes from this ...

Win social media strategy for public relations most social media are a waste of time, according to the Forbes website. This is a good place where you can post a photo of your cat, post your opinion about politics or music, exercise your thumb by clicking "Like" and "thread", and you can participate in other harmless activities. Social media is less nutritious than cotton candy, more repetitive than the Big bang, and you don't have time to take care of it on weekdays. But in seemingly useless social media, public relations (PR) professionals and entrepreneurs have found a network that can be made more ...

Feng comedy "Private Customization" in the Lunar festival file as scheduled, aggressively scene also as always, but out of the theater, the criticism of the film, especially hidden film "implanted advertising" has become hot topic. In the modern society where advertising is ubiquitous, "implantable advertising" is still a popular aversion to "cram" promotion? Or is it the optimal product of The advertiser's rebirth in the Mind of Nirvana? Are all the brands suitable for this change to keep the public fresh? What kind of "implantable advertising" can really implant the heart of the public? With these questions, let's explore "implantable ads", from observing classic cases ...

This article from the @ Wind really contributed, "The Wind true Internet products Watch" 3rd issue! Title of this issue: ① Apple Store and temple ② the long tail effect of social media using the four principles ③ flexible social content three-dimensional, please continue to support! e-Book download address http://t.cn/asQlB4 in social media and social media information, in addition to hot information, non-hot information is worth raising attention? If it's worth it, how do you raise the focus on that information? In statistics, most random data are presented as a normal distribution with a middle high and two low. This special ...

Wen/nir Eyal (TechCrunch) in the past 25 years, the truly great consumer technology companies have a common feature that they create consumption habits. This is the key to the difference between a business enterprise and other businesses that will change the world. Apple, Facebook, Amazon, Google, Microsoft and Twitter are all products with high user usage rates, and the companies ' products are attractive enough to make it hard for many of us to imagine what life would be like without them. However, the creative habit is said to be easy to do ...

Shopping on the Internet, we have already "bought this product people also bought these" the phrase is commonplace, but, have you seen this kind of offline poster propaganda? The following is a group of posters from Harvey Nichols that are not very social and are also used in the poster for the essence of "people who bought this product". It's Shang to read. Please enjoy it. The man who bought the leopard's height and boots also bought a high altitude sickness drug (suggesting that leopard boots are very tall) &http://www.aliyun.com/zix ...

This article from the Socialbeta content contribution Team @lexieliang, welcome reprint, please indicate the translator and the source. Translator: This is a blog last October, but I think social Media Examiner case analysis is very organized, and there will be some useful data, it is worth our serious study. In the United States, eating ice cream is a very common social activity. The Cool stone ice cream company recently found a way to make ice cream a more effective social tool. Their "secret weapon" is Facebo.

This article comes from Socialbeta Content partners @ Global Tour. In order to use social media to enhance customer satisfaction, hotels need not only create data pages on the latest social networking platforms, they also need a high level of "social responsiveness". If I tell you one thing, how can I confirm that you have heard me? The only way is for you to respond. Whether we are sharing information or making a request, we need to make sure that the other person has received the information we have delivered. The interaction between the customer and the hotel in the network is the same as the above. In any one ...

Author @ Chai Doll marketing notes a while ago Weibo many posts are saying that Procter and Gamble has gone from the golden age of traditional television advertising to the social media to put creative advertising. Is Procter and Gamble just starting out now? Not too! Its social media strategy has actually been part of the overall strategy. According to P&g's annual report, P&g spends about 60 of its overall marketing expense on television advertising (TV), printing press (printed media) accounts for 34%.

As many brands have used Facebook to add wings to their e-commerce, whether it is the use of Facebook's Open Atlas and social groups to launch social shop, or the 6 brands of Procter and Gamble directly open a store on Facebook, Enterprises to use social media more and more, from marketing channels to the current deep integration, I think as many corporate brands in the Open shop on Facebook, more and more users will slowly get used to this shopping experience, a can always and friends to share interactive shopping experience, in ...

Today, Facebook is no stranger to readers. After two or three years of tremendous development and metamorphosis, Facebook has become one of the key players and marketers, and the global craze is intensifying over the past year. But in mainland China, where more than 200 million Internet users are tau, the social networking site is occupied by several highly Facebook-style local sites, what is happening to make social networking sites so incompatible with other countries?   We will take a closer look at this issue. Wearing a faceb ...

For a long time, the local microelectronics industry has spread a saying, only GB can really foster local microelectronics enterprises, because of this, the country each year to set aside a large amount of funds to foster, the results from TD, AVS, CMMB to WAPI, local microelectronics did not finally profit, The only profit by the Enterprise Abs-s standard is also because of the implementation of the results of the authorization system, independent intellectual property rights did not drive the development of integrated circuit industry, such standards still meaningful? WA ...

As the entire Internet industry is struggling in the downturn, how can internet companies get out of the doldrums and revive? Comprehensive management, to create a good network development environment. Promoting the benign development of the internet needs a good external environment. It not only includes legal environment, self-discipline consciousness, safety consciousness, but also includes standardizing management, paid consumption consciousness and so on. This needs to include the industry outside the industry and even the whole society's joint efforts. Just closed the party's 16 grand further put forward the development strategy of "promoting industrialization by informatization and accelerating informatization with industrialization", and emphasizing to "give priority to the development of information industry, in ...