Guo: Where is the way to revive China's internet?

As the entire Internet industry is struggling in the downturn, how can internet companies get out of the doldrums and revive?

Comprehensive management, to create a good network development environment. Promoting the benign development of the internet needs a good external environment. It not only includes legal environment, self-discipline consciousness, safety consciousness, but also includes standardizing management, paid consumption consciousness and so on. This needs to include the industry outside the industry and even the whole society's joint efforts. Just closed the party's 16 grand further put forward the development strategy of "promoting industrialization by informatization, advancing informatization by industrialization", and emphasizing that we should "give priority to the development of information industry, widely use information technology in economic and social fields", and put the Internet station into an important position of disseminating advanced culture. The proposal of these important decisions will create a good external environment for the development of Internet in China. In addition, with the rapid development of China's economy and the enactment of relevant laws and regulations, the legal environment of Internet industry is improving gradually. China's internet industry will certainly seize the current historical opportunities, with the times, pioneering and innovative, the development of our internet to a new level, so that it can promote the development of productive forces, promote social civilization and improve the quality of life of people to play a greater role.

Strengthen the application innovation and jump out of the technological revolution trap. Another key to pushing China's internet out of the doldrums is its application. In the current development of the Internet at an important juncture, around how to promote the network economy out of the trough of the reality of the problem, China is thinking, the world is thinking. Where is the next growth point of the internet? Let us push through the complex network imagery, in-depth analysis of the success of the Internet application cases, to explore the network economy out of the trough of the way out. The success of mobile phone message tells us to make a fuss on the combination of network and culture. The experience of school prosperity tells us that we should make a fuss on the combination of network and education, the practice of e-commerce tells us to make a fuss over the combination of network and economy. The key to the Internet's coming out of the trough is to find its combination with traditional economy, traditional culture, traditional education and traditional entertainment industry. Found the combination point, found the application, also found a way out.

Actively establish a new chain, the implementation of group breakthroughs. In the process of pushing the internet out of the trough, it is very important to build a new type of Internet industry value chain. Traditional communication network era of the industrial chain is relatively single, from the big, mainly communication operators and equipment manufacturers two major links. And the internet new industry chain is greatly lengthened, in addition to the original telecommunications operators and equipment manufacturers, network integrators, information content providers, intelligent terminals have joined the new industrial chain. The establishment of this new industrial chain to implement the group breakthrough, is China's Internet in the reflection of the network bubble to pragmatic, out of the trough of the wise choice. From the big environment, China's Internet to achieve a comprehensive breakthrough still need some time, is now in the most difficult climbing period. If the Internet industry chain of various links scattered breakthroughs, it is difficult to form a joint effort, it is difficult to profit. In such a premise, the industrial chain related to the various links to join hands, close cooperation, complementary advantages, and according to economic levers, risk sharing, benefits share, group breakthrough, is undoubtedly a wise choice.

Create oases, local breakthroughs, sparks can be a prairie fire. After the dotcom bubble burst, the Internet industry chain any link wants to rely on own effort to obtain the breakthrough, realizes the profit to appear more difficult. Therefore, no one is willing to do the second batch of network martyrs. At this time, China Mobile, China Telecom and other state-led telecommunications operators, the introduction of mobile dream Network and the Internet stars and other new industrial eco-circle concept, is undoubtedly a wisp of pleasant spring breeze. Take in the desert planting fruit trees analogy, is China Mobile, China Telecom with everybody said, we together in the desert circle piece of land, put it around, everyone together watering, together fertilization, planting together, picking fruit, and then according to the output size to divide the fruit. Because of the circle, the relative scope is limited, so everyone is not afraid of a small drop in the bucket, because the circle of a piece of land, others can not come, so we are not afraid of the fruits of the victory was stolen, because the division of labor is clear, we all know their efforts direction, because the distribution is reasonable, so everyone Moreover, the industrial biosphere also solves a series of problems faced by the Internet, such as capital withdrawal, lack of resources, broken industrial chain, irregular network and so on. Industrial Ecology Circle, the new enclosure movement in the Internet field, with its peculiar charm, has brought new hope for the network economy to go out of the trough, and has brought the realistic way out. At present, in Sina net by Mobile Dream Net brings revenue occupy its total business income 20%, in Sohu, this part of income is occupied nearly 40%. This is why the industrial ecosystem, starting with its launch, is the root cause of popular industry.

The use of network, to play the dominant position of operating enterprises. Whether in the new industrial chain or eco-circle, operators play a central role, the equivalent of a constant through the main chain. The operators ' business covers the whole range from network access, network value-added to content services. In these businesses, operators may need to be in contact with users, content manufacturers/content providers, business providers, application providers, device manufacturers, and so on to become the main clue to business formation. Operators have a strong network platform, so that a variety of content and applications have the ability to survive in the network. The operator has a huge customer base and perfect billing management system, which solves the problem of toll channel which puzzles the rapid development of Internet. It is precisely because of the above reasons, so that telecom operators become the core of online eco-circle, in the integration of industrial chain plays a unique core role, to promote business integration and development of the backbone.

Long-lasting combat, well-built, network prospects optimistic. How far is the spring of the Internet from us? Experts generally believe that: at present from the perspective of social use of the network, from the development of Internet technology, from some parts of the industry, the Internet has actually entered the spring. However, from all aspects of the internet industry chain, from the point of view of the website to realize the scale profit, it still takes some time to enter the spring. So we can not impetuous, to have a protracted war of preparation. However, in this period of time, is not the inaction of waiting, passive waiting, but an active waiting. Focus can be professional, professional ability to innovate, innovation in the internet downturn and difficult to grasp the development opportunities. (Text/Guo)