"How to" 5 Steps to teach you how to create a viral spread of content

The first lesson for journalists is how to construct their articles, in order to prioritize the most important information, and as the text continues to unfold, the importance is reduced. Pick up a newspaper and you'll find that the first few words often contain the most important element of an event. This is not only to create impact, but also to facilitate editing in the need to vacate the time, you can put forward some unnecessary information. Since the last sentence is of the lowest importance, it will not cause much influence. Here's how to make the content appealing.

My view is that the title is the most important element of a blog post, first it will affect what you are going to tell you next, and more importantly, it plays a role in attracting people to read your article. The title of the job is to get people to read the first sentence of your article, especially when the reader is in google&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; When reader sees your article, the title directly determines whether the reader will click on your article. Next, we will introduce a few tips on how to use the title to attract readers, so that the content is transmitted viral.

1: Don't tell me what I know.
For example, your headline is "Why is exercise good for you?" "or" How to increase the amount of subscriptions? "Then I may not go to read it, because from the title I have nothing to look forward to, basically I know things." If you want readers to read, you need to make them feel that by spending time reading this article you can get something valuable, or something they don't know.

2: Challenge Some people's common sense
One of my most popular articles is titled "Smoking is Good for you". Ordinary people think that smoking is harmful, then the title of this article arouses the desire that the reader wants to see, because this article's headline information and the reader knows completely opposite. So in the design of the title, you can stand in the exact opposite angle.

For example, "Running is bad for your health", "people no longer read blogs" and so on, then I will choose to see. People like to read new information, but also hate the wrong information. So challenging common sense tends to draw attention to your content.

3: The Mystical view
In Network marketing, this is very common, such as the title of the article often appear "Keys", "LSA (Secret)" and "crucial aspects (main aspects)", the effect will be good. For example, the title of my article is this "the Secret to growing Your Blog twice as Fast with Half the Effort". The effect will be good, the reader will feel that if you do not read this article, you will miss the information they do not know. A year ago, I want to write an article about how to could feed subscribers, this is very common, the title of my article is designed as "how to could RSS subscribers (one method for you Probably Don ' t Know about) (how to increase the number of RSS subscriptions, there is a way you may not know) "

4: question-style title
If the question-style title is relevant and attractive, people will choose to read it. In addition, the question-and-answer topic will let the reader comment on your article because it will cause them to think.

Discussions start with questions, so this is a good way to explore, especially when you are making bold comments about a hot topic. For example, there is an article like this: Is blog comment A good traffic strategy?

In fact, the title is often made to refer to the magazine cover and books, and other bloggers can also discuss, so as to design a better title. Remember the above points, hoping to help you capture the reader's attention and let your content spread viral.

If the title is to allow readers to read the introduction, the introduction's job is to get the reader to read the whole article in more depth. I think if the introduction is attractive enough, the reader will probably read through your entire article, rather than simply sweeping it or ignoring the whole story altogether. I will do a lot of work on the introduction, and share a few points below:

1: List Interesting points
I think the introduction should first appeal to most people. The information in the introduction must first have value so that the reader can memorize the main points and read through them. So if the introduction is attractive and relevant, then people will naturally go on reading it.

2: Set suspense/sweetness for back article
A good director often runs the suspense through the whole play until the whole play is over and the reader gets the conclusion. So when you write an introduction, you have to convince the reader that what you want to offer is what they want to know, and that you will keep the promise to uncover the answer, but you just step through the puzzle.

3: Questions
Questions are useful in the title, and in the introduction. I personally do not use the problem in the title, but in the introduction of more. In this way, you can not only ask a question, but also set up a little information in it, so that the reader can be nested. Of course the problem has to be attractive, and you have to tell the reader that you will tell them the answer. The usual format is: questions + the end of the article will give an answer.

4: Using the opposite psychology
This can be used to have a good effect, so it is recommended not to use, I generally use this in the most important articles. I'll tell you this. "This article is very long and you may not need to read it." For those of you who still want to see it, I want to say that less than 1% of people can keep reading. "I believe that many people who see this sentence will do the opposite," he said. But this technique can only work if it's smart and smart. So be careful!

Content subject is to provide readers with the core points, or others do not know knowledge. For example, my article "How do I receive in 30 days to Google's 900,000 visitors", the title of the article gives the facts, the content of the subject is to explain how I do.
As I mentioned before, the content subject must match the highlights of the title and the introduction, if your headline is exaggerated, the introduction is bright, but your content body is not keeping up with these points, then the reader will be very unhappy, and will not even read your article. So if the headline says you can give a secret, make sure you can provide the reader with what they don't know.

1: Personal experience: One of the best way is to tell their own experience, the basic point is to share their successes and failures. My article often takes a long time to think before I put forward some conclusions.
2: Providing evidence or examples: for a new person, evidence and examples are important safeguards for convincing, so there is plenty of evidence to be given when discussing an article.
3: Prioritize the most important points
4: The information is simple and clear: in the provision of a lot of time, at least to maintain a theme

I think the abstract is the least important part of the whole article, because the hardest part (to attract the reader's attention and keep the reader reading) has been solved in the title, the introduction and the subject.

So if you choose to tell someone what you're going to say in the summary, you're basically wasting 80% of your text. So the function of the summary is mainly as follows:
1: Give a strong conclusion;
2: Causing discussion: asking questions, causing discussion;
3: Summary of the entire article

The 1th readability is to ensure that the entire article must have a certain format and level.
1: Clearly list 123 points, as I have done in this article, 1/2, 3 points are necessary.
2: The article is divided into different sections, with small headings. H2/H3 will play a role in the article, the reader in part to read, finally summed up.
3: The sentence should be short and easy to remember
4: The article inserts the picture, separates the text

This article is about the basic requirements to be done in the content processing, especially for those who have no patience to do so to arouse their thinking.

Original address: http://www.viperchill.com/create-viral-content/
This article address: http://www.socialbeta.cn/articles/create-viral-content.html
Translator: Wisp
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