Does "Youth" really detonate a social network?

Author: @ square root

Changtian announced "to youth" broken 500 million box office. I saw it, but not too much emotion. I think "youth" can not be called the detonation of social networks, but with large resources and good use of social network propaganda.

The combination of film and social network is the "lovelorn 33 days" opened the precedent. This definition is to understand the micro-blogging marketing, or at that time to play Weibo users see the fact, but also the later all the social network to do the movie a benchmark case. Before "lovelorn 33 days", there is no film in the social network to play a good game. So it also stems from this movie, let the film http://www.aliyun.com/zixun/aggregation/38848.html "> Marketers focus on social networks, and social networking practitioners also have a business to introduce." But "lovelorn 33 days" is an unintentional inserted willow shady. "Youth" in the social network of the detonation is really "a good time", is a well-planned "social network" marketing it?

An alternative? In fact, is the choice of the topic of youth, in the season of youth release.

"Lovelorn 33 days", "to Youth" in the release date of choice, deviated from the old file. This is the development of society and created market decentralization. Go to the cinema to watch movies no longer extravagant, the market is no longer a minority. Youth is the history of each person, the feelings of this process is the richest, but the most difficult choice. In this stage love, friendship, career, family, are looking for a crucial interwoven point. The story of youth will never be finished. In this graduation season, the youth looks particularly attractive.

Socialization is a big trend, more than movies? All want to play communication, play real-time, want to small beat big. Aside from the network of electric dealers, clothing, pharmaceuticals, mobile phones and other industries have already entered. Even the machinery industry is in the guise of socialization.

Two, thick accumulate thin hair? In fact, it should be thin and thick hair. Why thick hair? Have resources.

"To youth" official micro-account establishment is indeed earlier than its film boot. According to the microblog data, the average day is 5.6. The 26th premiere dates to 50. The frequency of early Weibo, regardless, the day of the premiere of the interaction did very good, very social. Did the microblog spread interesting posts to your timeline in 14 months? Does the 180,000 spark spread the content of this tweet to your timeline one day? Can our social media practitioners tell the occasion marketing case that Weibo did in 14 months? "To youth," the official micro-Bo before March this year almost all from the time machine, and filled with quotations such as micro-blog, and this kind of microblogging incredibly easily forwarded to hundreds of. I just looked a little bit, accidentally set off a youthful underwear.

Is it necessary for a movie microblog to run a Weibo account from the boot? When did you know the film "Youth"? If you were to see "Youth" on your time axis 10 months ago, micro-blogging. Do you remember this Weibo account today, without your attention? Remember this movie?

In fact, everyone is very busy. This kind of official micro if do not have the intention to operate, with thinking to practice, with feedback to plan, with the big future, large perspective to the layout to ponder. The microblog is just reduced to a supporting platform to play the role of it. The sooner the account runs, the greater the investment. Because there is no planning, no layout, all the input can not be directly proportional to the output. "To Youth" has invincible star resources, but this account only in the forwarding of online users micro-blog to achieve compliance. Right, you're not mistaken, just a standard, and simply forwarding Weibo without being called interaction. The forward interaction of netizens should be the embodiment of talent, reflect the ability of the time. How to let the user without being forwarded be hopeful, you might forward his microblog next time? How to let fans see your forwarding, thus causing onlookers? How to make your words, your expression just right to tease the user's excitement point? Like the following figure 2 expressions as a forwarding language, it is not unbearable to spit groove! Here is not to criticize, but see "to youth" more micro Bo still can't find the joy of disappointment. The above is only said forwarding, its micro-bo straight hair is also the content of the lack of personality, no bright spot. What is personality? No unification, nothing more than to let netizens remember you. How to Remember you? Sell Meng No lower limit, male and male love throw soap. A picture, a text, draw the public resonance; a cry, a smile, provoke netizens onlookers.

"To youth" in micro-blog held a can be called a perfect event ——— micro-blog Recruitment mysterious group play. Now think of the activity as exciting. 1, 0 distance to contact Zhao Wei and other big-name stars, not echocardiography? 2, experience the feeling of the film, not echocardiography? 3, the first filming, not echocardiography? 4, do Zhao Wei Virgo movie group play, not echocardiography? In the case of youth, there is no harm to the good publicity opportunities; Umebo users, is the 0 threshold contact Star, 0 threshold in the movie opportunity. This opportunity has not been before, and later do not know what will be. But "to youth" this activity was arranged for Sina Entertainment to do, 1534 users of the participation, the sun out of 621 photos. Not afraid of the same opponents as God, afraid of the pig-like teammates. In the June 2012, the grassroots team also produced such data during the crazy account season. Alas, in fact, "to youth" is not wrong, perhaps just too believe Sina official @ Sina Entertainment, so that its team's promotional resources to use this activity.

The most correct way is to "youth" launched activities, and then "youth" team to promote publicity.

1, to "youth" to bring a large number of fans and sticky upgrade.

2. The perfect marketing case of the combination of the mass actor and the micro-blog;

3, cause the social media marketing circle of strong concern;

4, "to youth" the film's user concern and industry concern to upgrade;

5. The mass actor selected by Weibo is a natural propagandist in the film.

For Zhao Wei, the publicity of these star resources. It's hard to think of data. This is the perfect combination of Sina Weibo and the movie group. Weibo has one more function, recruiting group plays.

"To Youth" in the release stage is really spent a lot of manpower, material to organize publicity. But not meticulous, some just step-by-step. Second, the early to rely on film review? is a false proposition. What movie does not organize a certain film critic in the release stage? And critics are actually writing reviews to be realistic user responses. If all the critics in a bad movie were to be blown up, that would be the Navy. Three, in the middle of the big V! This is indeed undeniably quite good. If you must say meticulous, in large v forwarding this small point is can be called meticulous. But it is because it invokes a lot of propaganda resources (370 million fans, do not go heavy), so it can not be called the detonation of social media. It is called social network strong propaganda. The explosion of social media should be done through a number of pushing hands to achieve a detonation effect. This is the real social network detonation. It takes a lot of resources to do something successful on Weibo. It's not the perfect use of social media. The August 15, 2012 electric business War, due to the Liu 3 micro-bo detonated the entire social network, and even television, newspapers and other media. This is the real trigger for social media. Four, late by the cast. "Zhao again, you have neuropathy!" "This is not too much attention, did appear in the Hot Search list." Let's be nice.

The protagonist walks in nostalgic style posters. Initiates the nostalgic sentiment of the netizen at the same time, the youth this topic pulls into the user's eyeball again. This retro-styled photograph is the impression of generations. Will forget, but only to see a glance there are countless thoughts like a tidal surge. Well-known host to participate in the manufacture of nostalgic posters, will be nostalgic for the end, the resonance to the people.

Third, team fight? In fact, because the publicity team is too large, so not to detonate the social network.

According to the Black Ma Liang statistics to help "youth" publicity account fans have covered 360 million. Really admire the popularity of Zhao Wei's exuberant and well-connected, light media resources rich. But it is because of the use of too much resources, so can not be called the detonation of social media. Just spent a lot of resources, the big price to do a relatively good thing. Although not known as the detonation of social media. But for Zhao Wei's popularity and network really validated once, and got the perfect answer.

Iv. Integrated marketing? In fact, only at the right time to do the right thing, the integration of the things strangers will learn Lei Feng.

Sometimes, in fact, integrated marketing just do the right thing at the right time, then someone is free to promote it. If the music television conference coincided with foreign attacks on the Chinese television industry, would the official media not take music as a weapon to publicize it? August 15, 2012, the Beijing-East launched the electric Business War, is nothing more than a few Liu Weibo. Then there is the television, the newspaper, the network media, the portal everywhere to report and interpret this matter. These are certainly not Liu can call the resources, why no one said this is Liu integrated marketing?

Every person in a social network is both a recipient of information and a disseminator of information. It is difficult and simple because it is very likely that a micro-blog can be detonated easily. For they are the same as you and I, who have blood, flesh, and do not lean, and are relatively fair to all this sight. To detonate a social network, it should be a relatively small number of information communicators in the crowd caused a lot of onlookers. And for the disseminator of the endorsement of a wave and a wave of propaganda in everyone's ear, this is called attention rape!

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Author: @ square root

This article link: http://www.socialbeta.com/articles/so-young-social-network-2013.html