"Case" August Facebook's fastest growing 20 brand companies

For marketers, 2012 's August seems very difficult--the Olympics have passed, the football season has not arrived, there seems to be no hot spot to fuss over this period. So how to create a topic in such a dreary one months is a challenge.

The list below lists the winners of the challenge – the 20 companies that received the greatest number of "praise" in August. A sample of the list is Facebook's public homepage, which excludes entertainment brands, celebrity home pages, and other social media brands such as YouTube.

Which companies are on the list? And how do they accomplish this seemingly "impossible task"? Let's go to the next one by one.

#20 Guaranáantarctica (Brazilian soda): daily average of "praise" Amount 19,503

Guaraná recently proudly announced that they have attracted 7 million fans on Facebook. The theme of the brand is mainly about "friendship", which is a great idea. More than that, Guaraná 's fans interacted. For every piece of information posted on the home page, they are more than content to be "praised", but are further hoping that fans will be able to broadcast them within their social networks. such as this: "If you think you and friends are brothers between the forwarding of love!" "As a result, the brand's exposure to new Facebook users has increased dramatically, creating an average of more than 19,000 new fans in August."

Guaranáantarctica's Facebook homepage: http://www.facebook.com/GuaranaAntarctica

#19 Dove: daily average of "praise" 19,503

An interesting phenomenon is that the Dove Facebook homepage appears to have not been updated from June to August 25th. Nonetheless, it has been ranked among the top 20 of August daily average fan growth. The number of Zane shares received by Dove in the last 6 days of August was between 500 and 5,000 times. Its method is simple: Each promotional product, will ask a related question, and answer this question, the user will drop "praise" or forward.

A good example is: "For girls between the ages of 15 and 17, appearances are important." If you are not satisfied with your appearance, 70% of them will avoid taking part in daily activities such as attending school, seeing a doctor, and so on, even if they are unwilling to express their opinions. If you agree, please click ' Praise ' and join dove--We want to change this data! "This state gets 4,400 compliments and is forwarded 1000 times.

Dove's Facebook homepage: http://www.Facebook.com/dove

#18 Levi ' s: daily average "praise" amount to 21,019

The easiest way to know Levi's latest fashion message is to update its Facebook page at any time. Levi ' s has been the first to publish the new version on Facebook-even before Levi's official website. This has kept the Facebook page from attracting new fans. Every piece of information it publishes on Facebook can receive 8,500 compliments and share the same amount.

Levi ' s Facebook page: Http://www.facebook.com/Levis

#17 Budweiser: daily average "praise" 21,120

Budweiser's brand image is closely linked to sports and parties, which makes it easy to combine relevance and interest in the issue. A temporary lull in August is a good thing for Budweiser, as more people choose to bask in the sun and drink beer at this time. For example, such an ad would get 49,900 "praise": a refrigerator full of Budweiser, with a: "Weekend trip Tips: Remember to bring all the necessary products!" ”

Budweiser's Facebook homepage: http://www.Facebook.com/Budweiser

#16 Bis (Brazilian chocolate): daily average of 22,031

Throughout the August, the BIS posted a daily message on the Facebook page, but not more than three times a day – ensuring that the brand remains in the fans ' minds, not too much to annoy. This is a key to maintaining existing fans and attracting new fans.

Facebook homepage of Bis: Http://www.Facebook.com/chocolatebis

#15 Amazon UK: daily average of 22,520

In addition to publicizing the new products they are launching, the Amazon UK Facebook page basically doesn't update anything else. Each state they publish will often include promotional information or ultra-low discounts. Fans know what Amazon is good at, and they like the promotional messages posted on the home page every day. The first thing you want to do for a Facebook promotion or promotion is to know what fans like.

Amazon UK Facebook homepage: Http://www.Facebook.com/AmazonUK

#14 pleasures: daily average "praise" 23,563

Pleasure relies mainly on celebrity spokesmen and humorous content to increase traffic. such as this: "If you are eating bear paw taste of the joy of potato chips on the point of ' praise '!" ”

Lay ' s Facebook page: http://www.facebook.com/lays

#13 kit-kat: daily average "praise" amount 23,768

There is no doubt that the theme of the Kit-kat homepage is "Take a break/click (pun)". Kit Kat created a lot of "Kit-kat art" around this featured theme to attract fans to collect and share. For example, the Kit-kat version of the "Keep buoys and Carry on" poster, and Kit-kat version of the Mondrian desktop wallpaper.

Kit-kat ' s Facebook page: Http://www.Facebook.com/kitkat

#12 chick-fil-a:

This summer, chick-fil-a detonated the company's most fanatical public relations craze, making it a national issue from a regional fast-food chain – all rooted in anti-gay rhetoric from corporate management. In the July, the company's Facebook page was mostly busy responding to the headlines. But when the time comes to the August, Chick-fil-a's focus is no longer on the news and gay rights, and Facebook's message begins with a picture contest and new flavors of sauces. Perhaps the fans have added attention because they appreciate the change in attitude, but the number of new sauces is particularly great. What we want to learn from here is to have a good interaction with the fans and to decide the content of the marketing according to the attitude of the fans and avoid the excessive publicity.

Chick-fil-a's Facebook homepage: Http://www.Facebook.com/ChickfilA

#11 Macy ' s: daily average "praise" amount to 25,451

Fans like giveaways. Especially from Macy ' s cosmetics counter gifts. Macy ' s home page posted on the information is very new and many yuan, but the real fans are a variety of gifts-for example, one day forward to obtain Lancome sample information received more than 19,400 "praise."

Macy ' s Facebook page: Http://www.facebook.com/Macys

#10 dresses: daily average "praise" amount 28,120

Dresses's list was somewhat unexpected. This is a less well-known online apparel monopoly, mainly selling prom dresses and wedding dresses. Most of the information posted on Facebook's homepage is related to new products, but the most "awesome" is a log of a set of matching recommendations (from dresses to nail polish) for fans.

Dresses's Facebook homepage: http://www.Facebook.com/NewDresses

#9 Bud Light: daily average "praise" amount 28,569

Bud Light, America's largest beer retailer, has ensured that its Facebook page has a huge fan base. Therefore, just the picture of this very common BBQ photos have been 83,660 "praise"!

Bud Light's Facebook homepage: http://www.facebook.com/BudLight

#8 Kohl ' s: daily average "praise" amount to 28,955

Throughout the August, Kohl ' s launched a series of competitions, such as "buy it?" Win It! , "show the Other side," and "create a whole set of Vera Wang princess dress up." The prizes for these competitions are the various shopping cards of the Kohl ' s. They are good for the Kohl ' s home page in August, and existing fans will encourage friends to "praise" to get a chance to win prizes.

Kohl ' s Facebook page: Http://www.Facebook.com/kohls

#7, 6, & 5 Lancome: daily Average "praise" volume 40,430

The fifth to seventh names were occupied by Lancome expert services (40,430), Lancome Germany (40,417) and Lancome International (38,874). The content of each page will vary according to the market, but the basic idea is the same: a comprehensive star product introduction, plus beauty tips. Lancome is still constantly attracting new fans, regardless of which page the fans are looking at, and they can always get the latest product information.

Lancome Expert Services Facebook homepage: http://www.Facebook.com/LancomeExpertServices

Lancome, Germany's Facebook page: Http://www.facebook.com/LancomeGermany

Lancome International's Facebook homepage: Http://www.facebook.com/lancomeUS

#4 Wal-Mart: daily average "praise" 52,518

Wal-Mart's Facebook page has the most "praise" not for product promotions, but for "looking at pictures". Like a homemade pizza? Please order! "The picture gets 84,000" praise ". Once you click on the image, you will be linked to the relevant product page on the Wal-Mart website. This kind of interactive promotion is more easily accepted by the fans and attracts the attention of the new fans.

Wal-Mart's Facebook homepage: http://www.facebook.com/walmart

#3 Amazon America: daily average of 68,676

Amazon makes its Facebook homepage fun and rewarding, making it easy to attract new fans. Most of the "praise" in August was the information about the fan race. For example, a contest to win gummy army, each of which has more than 24,000 "praises" for its information. The winner gets a gummy Army and a 500-knife Amazon shopping card.

Amazon's Facebook homepage: Http://www.facebook.com/Amazon

#2 Target: daily average of 78,383

Target's theme for August was a charity promotion called "Doing good with Target". Target eventually donated 2.5 million dollars to the school, as the event received a total of 2.5 million "praise". Target continues to interact with fans on this topic after the event, and insists on the idea of "environmental public good" in the new issue. For example: "Don't forget to think before you go shopping: is the eco-bag forgotten at home again?" ”）

Target's Facebook homepage: http://www.Facebook.com/target

#1 Coca-Cola: daily average "praise" 114,535

As the Facebook Star homepage, Coca-Cola knows how to make fans feel both interesting and participatory. Despite no special moves throughout the August, Coca-Cola's Facebook homepage has easily attracted 3.5 million new fans. This is largely due to the natural growth flows of existing fan forwarding.

In early September, Coca-Cola became the first company homepage on Facebook with more than 50 million fans. This makes it a double crown of fan numbers and fan growth.

Cola's Facebook homepage: Http://www.Facebook.com/cocacola

This article comes from Socialbeta content contributor @ because of his warm susu compilation

Original link: http://www.businessinsider.com/the-20-fastest-growing-brand-pages-on-facebook-in-august-2012-9#