How do ads look for "money" in social networks?

My most frequented social networking site is LinkedIn, which provides what I need, and it provides a good way to keep in touch with the people I want to know. I am not a strong user, some have tens of thousands of contacts, and I usually keep in touch with more than 100 people on my personal network.

I wonder if anyone is interested in this?

I didn't consider selling my friends ' information from a profit perspective, but when I looked at my friends list, I realized that most of them were marketing and advertising professionals, and some of them were still in large advertising and branding companies. Many of them have made speeches and blogs on important occasions. I've collected a relatively valuable group, especially when you have a product that requires marketers to sell.

On LinkedIn, my other social networking site, one of my own circles is just. Each network is crafted by users, many of which focus on specific topics or http://www.aliyun.com/zixun/aggregation/8691.html "> user groups." Each network is a network that is developed by individuals and supported by a technology provider.

The question that social networking sites should consider is whether they should allow users to make money on the Internet. Should LinkedIn establish a system to sell products on the web by paying for it? Advertising has appeared on these sites, but it's not in a specific way, and I don't get paid for it.

I can invite you to join my network and make a profit, but it makes users feel uncomfortable and restricts users to join the network, who needs more ads, doesn't it? We see a large network of networks that are not built on the basis of shared advertising revenue but are interconnected by groups of common interest.

Advertising relies on the network to achieve a profit target. If I choose the most important thing that IAB has ever done, it is to establish standard advertising specifications. When they do this, the network accepts the standard, and the rich-media ads suddenly appear on hundreds of networks rather than on a single network. Similarly, when users visit different sites, advertisers send multiple messages to a single user.

The emergence of these new networks marks a new opportunity for advertisers. But we need to think from different angles. We should not see the site as something built for our application, we should think of the network as a place where people gather.

Advertisers, of course, also face risks and challenges, and how they can effectively redirect these new networks. As businesses and brands become increasingly concerned about the effectiveness and profitability of social network advertising, the topic will become a hot issue in the months ahead. At least three things will happen.

One is the network is private. This is the most unlikely scenario, but you can imagine experimenting on a small network. Publishers offer people the opportunity to direct marketing to social networks, or free services, or paid services. Depending on the pattern, you can log on to your social network and look at the list of advertisers. If you send information to your users, these advertisers will pay you a certain amount of money. You can choose a user who you think has a connection and send a message. If someone clicks on an ad or buys a product, you get paid.

Second, the emergency advertising network. Each user on a social network is connected to a group of users. The value of social networks can be measured based on the size and activity of the user base. The sales team can use analytics software to find these networks and sell them the amount of advertising.

The third is the new directional technology. As more and more applications go into social networks, and as people spend more time on social networks, the data we know about users is growing. As these data are accessible, we will have directional opportunities, and the production is redirected again, not only based on user interest, but also in communities where users live.

Either way, we can be sure that the importance of social networks and the increase in traffic will provide new opportunities for advertising. Hopefully, this will not only take advantage of the user's attention, but also take advantage of the unique resources of the community.

(Original starting on July 15, 2008; Compiling: Song XI)